Little Dot Studios’ Post

Get ready for a cord-cutting revolution! The world of television entertainment has undergone a seismic shift in recent years with the rise of streaming services and the increasing trend of cord-cutting. Amidst this transformation, a new player is emerging in the streaming arena: traditional television broadcasters. These Broadcaster FAST Channels are poised to make better FAST (Free Ad-supported Streaming TV) Channels, leveraging their profound understanding of the TV channel business, brand recognition, existing dedicated audiences, marketing prowess, content selection, and schedule curation. This strategic move holds the potential to provide a genuine cord-cutting solution for viewers seeking a seamless transition from traditional TV to streaming. Existing cable TV broadcasters are taking the lead, offering what viewers crave: familiar base channels, a multitude of niche options, and all this at no cost or a fraction of the price, accessible on any device, anywhere. Television is changing and audiences demand more. Are you ready to embrace the future of entertainment? #streaming #cordcutting #fastchannels broadcasting #broadcasters #blASTchannels https://lnkd.in/ebwaGEHf

Get ready for a cord-cutting revolution! The world of television entertainment has undergone a seismic shift in recent years with the rise of streaming services and the increasing trend of cord-cutting. Amidst this transformation, a new player is emerging in the streaming arena: traditional television broadcasters. These Broadcaster FAST Channels are poised to make better FAST (Free Ad-supported Streaming TV) Channels, leveraging their profound understanding of the TV channel business, brand recognition, existing dedicated audiences, marketing prowess, content selection, and schedule curation. This strategic move holds the potential to provide a genuine cord-cutting solution for viewers seeking a seamless transition from traditional TV to streaming. Existing cable TV broadcasters are taking the lead, offering what viewers crave: familiar base channels, a multitude of niche options, and all this at no cost or a fraction of the price, accessible on any device, anywhere. Television is changing and audiences demand more. Are you ready to embrace the future of entertainment? #streaming #cordcutting #fastchannels broadcasting #broadcasters #blASTchannels https://lnkd.in/ebwaGEHf

SPORTS PART 1: Another Report Confirms Sports Alone Keeping Traditional TV on Life Support—New numbers verify what has long been known. If there’s one thing keeping people subscribed to traditional cable or satellite TV, it’s probably sports. And outside of sports and news, streaming is the dominant entertainment medium. 61% of viewing on connected TV devices was via streaming services, but for sports and news, 70-80% still takes place via traditional TV. While these two types of content have been slower to make the transition over-the-top compared to scripted programming, if one or two companies are able to figure it out, that could be a knock-out blow to traditional TV. The upcoming joint venture from ESPN, Warner Bros, and Fox could be just that if it proves successful.  https://lnkd.in/dpM45RK9 

📺 Just as in traditional TV, carriage agreements are foundational to #StreamingTV—but they're often more complicated. Tune in to this #IndexExplains video with Catherine J.H. Cho, product manager at Index, as she breaks down how inventory splits work in streaming. https://lnkd.in/dFjivwcQ #Streaming #CTV #Programmatic

How fast will #FAST catch on in the UK? Let’s see what the consumer data from Xumo, Ofcom, Amagi Corporation, and TiVo says. #XumoPlay is the latest to try launching on Sky devices, and with new Sky FAST channels, last week. #Freely and Tubi launched in the UK earlier in 2024, joining an increasingly crowded market for free streaming channels. Is the currently slow growth in the UK a problem or opportunity? Check out our blog to see. #FASTChannels #Streaming Sappington Media https://lnkd.in/gdGQbFge

FAST (free ad-supported streaming television) channels are growing in importance for broadcasters and producers alike, read the results of Amagi's latest FAST impact report to learn more about FAST's growth. Read → https://hubs.li/Q02JF6rc0 #FAST #Amagi #report

Launching FAST Channels can be challenging, but if you follow standard business practices it is profitable and certainly the future of Linear Broadcast Television and ad-funded on-demand video content watching. FAST is not a new genre or format of TV - FAST (Free Ad-Supported TV) channels power streaming platforms that offer free access to linear and on-demand content, supported by ads. FAST channels have been growing in popularity in recent years, as more consumers cut the cord and look for alternatives to traditional pay-TV services. https://lnkd.in/eaxcE3Jr

Confused by the world of streaming? You're not alone! OTT and CTV are often used interchangeably, but there's a fundamental difference. ✔ OTT (Over-the-Top) is the delivery method of streaming content to your devices like TVs, phones, and tablets. Think Netflix, Hulu, or Disney+. ✔ CTV (Connected TV) is the device itself—your smart TV or streaming stick. It's where you watch OTT content. Understanding the distinction is crucial for marketers navigating the ever-evolving streaming landscape. At VentiveIQ, our data experts can help you unlock the power of CTV/OTT advertising. Connect with us at sales@ventiveiq.com to learn how to target the right audience and maximize your campaign ROI. . . . #CTV #OTT #Streaming #Advertising #Marketing #VideoAdvertising #DataDrivenMarketing #VentiveIQ

Hub Entertainment Research finds that consumers are feeling overwhelmed by the large number of streaming subscriptions. Media companies can manage multiple services by bundling them to navigate churn and increase retention. Read more in TV Tech: https://lnkd.in/eAwBHEXr #LTN #tvadvertising #fastchannels #streaming

In a world saturated with #streaming options, Free Ad-Supported TV (FAST) channels are carving out a unique space, bridging the gap between traditional linear TV and modern on-demand viewing. Check out our latest blog post to learn more about the the ins and outs of FAST Channels, drawing parallels with #LinearTV and spotlighting rising platforms that are reshaping our television experience.  https://lnkd.in/gYwr-4ZG