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𝗧𝗵𝗲 𝗥𝗶𝘀𝗲 𝗼𝗳 𝗘𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻𝗺𝗲𝗻𝘁 𝗗𝗶𝘀𝘁𝗿𝗶𝗰𝘁𝘀: 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝘁𝗵𝗲 𝗦𝗽𝗼𝗿𝘁𝘀 𝗙𝗮𝗻 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 In the competitive world of sports, creating a seamless and immersive fan experience is no longer just a luxury—it's a necessity. As team valuations soar and owners seek to 𝙢𝙖𝙭𝙞𝙢𝙞𝙯𝙚 𝙧𝙚𝙫𝙚𝙣𝙪𝙚 𝙨𝙩𝙧𝙚𝙖𝙢𝙨, a new trend is emerging: 𝒕𝒉𝒆 𝒅𝒆𝒗𝒆𝒍𝒐𝒑𝒎𝒆𝒏𝒕 𝒐𝒇 𝒆𝒏𝒕𝒆𝒓𝒕𝒂𝒊𝒏𝒎𝒆𝒏𝒕 𝒅𝒊𝒔𝒕𝒓𝒊𝒄𝒕𝒔 𝒊𝒏 𝒂𝒏𝒅 𝒂𝒓𝒐𝒖𝒏𝒅 𝒔𝒕𝒂𝒅𝒊𝒖𝒎𝒔 𝒂𝒏𝒅 𝒂𝒓𝒆𝒏𝒂𝒔. These districts, which feature a blend of dining, retail, residential, and hospitality offerings, are reshaping the sports landscape and enhancing the overall fan experience. One notable example of this trend is the Atlanta Braves' Battery Atlanta. Situated next to Truist Park, home of the Braves, the Battery Atlanta has transformed the area into a vibrant entertainment destination. The district has not only bolstered attendance at Braves games but has also become a year-round destination for locals and tourists alike. 👀𝐖𝐡𝐚𝐭 𝐭𝐨 𝐖𝐚𝐭𝐜𝐡 𝐅𝐨𝐫 👀 Ryan Smith(Qualtrics), owner of the Utah Jazz, to develop an entertainment district in Salt Lake City. With the arrival of a National Hockey League (NHL) team next year, Smith sees an opportunity to create a dynamic hub that will attract visitors and energize the downtown area. By integrating restaurants, bars, hotels, and residential units into the district, Smith aims to capitalize on the synergy between sports, entertainment, and urban living. This ambitious project has the potential to redefine Salt Lake City's skyline and elevate its status as a major cultural and entertainment destination. As the sports industry continues to evolve, entertainment districts are poised to play an increasingly central role in shaping the fan experience. By investing in these dynamic and immersive destinations, teams can position themselves for long-term success and cement their status as integral pillars of their communities. [Follow Constant Sports for more sports-related content] #sports #sportsbiz #sportsbusiness #sportsmarketing

The focus of many retail centers has gone from what we wear, to what we eat, to what we do. Trends have been emerging with shopping centers and mixed-use developments being anchored with sports and athletic facilities. Learn what this means for property developers and owners: https://brev.is/2K8xP. #CommercialRealEstate

This project is good for promoting FAMILY, RESEARCH, and QUALITY OF LIFE in New Jersey. Cardinale Enterprises is seeking equity partners for a three-phase, 222-acre project in Jackson where plans call for a new convention center, two hotels and hundreds of residential units alongside a host of existing retail space and athletic facilities. Brokers with JLL are leading the offering for what’s known as Adventure Crossing USA, which sits just off Interstate 195 and roughly a mile from Six Flags Great Adventure. They noted that the property at 515 Monmouth Road is already home to national credit tenants such as Taco Bell and Starbucks, which operate on long-term ground leases, as well as a large facility known as The Dome at Adventure Crossing that houses a Toptracer Golf and TopGolf Swing Suite, providing a strong foundation for the project’s additional phases. Those plans include a proposed hospitality and event center, JLL said, adding that the site’s flexible in-place zoning allows for the development of up to 1,200 residential units. That includes 228 homes that are fully approved as part of the project’s third phase, with an additional 13.39 acres to be developed. Currently, there are plans for a bowling alley, a cigar lounge and multiple restaurants on land adjacent to The Dome, among other possibilities, JLL said. The firm also noted that the existing space can be transformed into an indoor concert hall with seating for up to 4,900 and a stage or used as a sports venue with a full-size driving range or expo space. “Adventure Crossing is ideally located in the heart of central New Jersey, directly off I-195 providing connectivity from New York City to Philadelphia, and sits between the Garden State Parkway and New Jersey Turnpike, with proximity to the popular northern Jersey Shore points,” JLL wrote in its offering materials. “Nationally renowned Six Flags Great Adventure amusement park is situated adjacent to the property.” Adventure Crossing also has eight full-sized, multisport athletic fields, as well as a field house, which can be converted to outdoor concert space, JLL said. The facility attracts sports teams and families from far and wide, creating a constant demand for lodging food and entertainment. The marketing team includes JLL’s Ryan Robertson, J.B. Bruno, Kevin O’Hearn, Jose Cruz, Jeremy Neuer and Will Mitchell, with leasing support from the firm’s David Townes and Alana Friedman. Joshua Burd - Real Estate New Jersey 515 Monmouth Road, Jackson, New Jersey

Just in case there was any question about the symbiotic relationship between commercial real estate and experiences, NAIOP's CRE.Converge 2024 kicks off today at Caesars Palace, Las Vegas. Bringing together up to 2,500 commercial real estate professionals, this conference focuses on how 'The Experience Economy' is reshaping real estate. At the World Experience Organization’s events for years, we’ve been discussing how experience anchors can be more effective than traditional retail today. Now, the commercial real estate world is acknowledging this shift, from pop-ups to long-term immersive build-outs. The future is all about creating exceptional spaces that drive both business and memories. #WXO #ExperienceAnchors #ExperienceEconomy #CommercialRealEstate #ExperientialDesign #RetailInnovation #ImmersiveExperiences #CREConverge #CRE2024 #RealEstateDevelopment #RealEstateTrends #PopUpStores #LocationBasedExperiences #BrandExperiences #RealEstateInnovation #EventSpaces #CommercialSpaces #WorldExperienceOrganization #ExperientialRetail #PlaceMaking #RetailFutures Lanné Bennett

The power of community and time is transforming mixed-use properties into vibrant hubs of activity. With the strategic integration of retail events and social media, these properties are evolving to meet modern demands. 🔹 **Retail Events**: No longer confined to traditional brick-and-mortar experiences, retail events today merge digital and physical realms. Pop-up shops, interactive demonstrations, and themed gatherings create memorable experiences, drawing foot traffic and fostering a sense of belonging. 🔹 **Social Media Synergy**: Platforms like Instagram, Facebook, and TikTok amplify these events, reaching broader audiences. Real-time updates, live streaming, and user-generated content offer organic marketing potential, turning visitors into brand ambassadors. 🔹 **Community Engagement**: Mixed-use properties are more than just places to shop or live. They are becoming community epicenters where people gather, interact, and engage. This sense of community can help drive sustained growth and loyalty. 🔹 **Economic Impact**: By hosting frequent, high-quality events tailored to local interests, these properties see not just a boost in immediate sales, but also long-term growth. The multiplier effect extends to local businesses, creating a thriving local economy. Time spent within these spaces becomes more than just passing hours - it’s about creating meaningful connections and lasting memories. We see this as the future of retail and community planning, where every moment is thoughtfully crafted for lasting impact.

Billiards clubs: How to choose a site. When opening a billiards club, the wisdom and skill of choosing a location is crucial, as it directly affects the store's customer traffic, marketing costs, profitability, and speed of return on investment. To avoid common site selection pitfalls and ensure that an operator's billiards club takes root in an ideal location, here are some key points to consider and suggestions: Two major pits to avoid: 1. Operators blindly selecting sites without considering the budget: choosing a store based on intuition alone without adequate financial planning may result in a broken capital chain. Ensure that the site selection decision matches the operator's financial capacity to avoid being forced to give up due to insufficient funds or being burdened with heavy debt pressure due to excessive borrowing. 2. The operator neglects to match the size with the location: the actual demand and size of the billiard hall should be taken into account when selecting the location to avoid operational difficulties caused by an inappropriate size of the site. Too small an area will limit business expansion, while too large an area may result in a waste of resources. Three primary site selection criteria: 1. Shops at the bottom of large communities: Operators prioritise stores on the second floor of large communities, which are usually cost-effective and can effectively serve residents within 2 kilometres of the surrounding area. Pay attention to examining the community's occupancy rate to confirm whether the store upstairs is for residential areas and whether there is enough advertising display space. 2. Industrial zones or areas with a high concentration of foreigners: these areas are full of young people busy with work and require cost-effective entertainment programs with flexible schedules. 24-hour self-service billiard halls can be an excellent way to meet their entertainment and social needs, especially during their leisure time after the workday. 3. Office buildings around commercial districts: Choose office buildings close to commercial or residential districts and avoid pure office areas, as these areas will see a significant drop in foot traffic after work, which may affect business. Office buildings around commercial or residential areas ensure a stable clientele and active nighttime entertainment demand.

Scottsdale, Arizona, has long been known for its stunning desert landscapes, world-class resorts, and vibrant cultural scene. But in recent years, the city has been making headlines for something else: its impressive commercial and residential growth. As Scottsdale evolves into a hub for innovation, tourism, and community living, this surge in development is creating an exciting opportunity for the expansion of sports infrastructure and programming. New mixed-use developments, luxury residential communities, and commercial centers are reshaping Scottsdale’s urban landscape. Iconic projects like Scottsdale Quarter, Kierland Commons, and the redevelopment of Old Town Scottsdale are boosting the local economy and transforming the city into a more dynamic and connected community. The Sports Development Opportunity With this growth comes an increased demand for recreational opportunities and sports facilities. Scottsdale’s population boom has increased interest in youth sports, recreational leagues, and high-performance training centers. Additionally, the influx of businesses and professionals has created a market for corporate wellness programs, team-building events, and adult recreational leagues. Driving Development in Sports 1. Youth Sports Expansion The growing number of families moving to Scottsdale presents an opportunity to invest in youth sports programs and facilities. From soccer fields and baseball diamonds to pickleball courts and swimming pools, creating spaces for kids to play and compete will enhance the community’s appeal and support the next generation of athletes. 2. Elite Training Facilities Scottsdale’s reputation as a premier destination for wellness and performance makes it an ideal location for high-performance sports training centers. Facilities catering to elite athletes, as well as those looking to improve their fitness, can capitalize on the city’s active lifestyle and health-conscious population. 3. Multi-Use Sports Complexes As Scottsdale attracts more visitors and residents, the demand for versatile sports complexes that can host tournaments, leagues, and events is growing. These complexes could serve as venues for everything from youth soccer tournaments to corporate pickleball leagues, drawing participants and spectators from across the region. 4. Sports Tourism With its ideal weather and existing tourism infrastructure, Scottsdale is well-positioned to capitalize on the growing trend of sports tourism. By hosting more regional and national events, the city can attract athletes, fans, and families, boosting the local economy and solidifying its reputation as a sports destination. Guess what? PURE Pickleball & Padel will be able to achieve all this under 1 roof. Caliber and I want to speak to you on how to get involved. #investing #future #scottsdale #investinginsports #Pickleball #facilities

I usually come across interesting places whenever I travel and I always end up analysing the brand and what they're trying to do (in my head). It's a habit I've had from my younger days, where I used to re-write ad copy of billboards I see on the road but as I grew older, it became a full on analysis 😄 So rather than keeping everything in my head, I thought of doing a little write up and a video of an interesting place I came across today. Today's meeting was at #PodiumPlace in Newbury —a fascinating café that combines supercars, community engagement, event & co-working spaces under one roof. It’s an experience that might initially feel like a novelty, but when you look closer, it’s an interesting case study in modern marketing and ecosystem design. What’s interesting is that Podium Place isn’t in a major city like London, where you might expect this level of luxury. Instead, it’s tucked away in Newbury, attracting a unique mix of locals and enthusiasts. Here's my two cents: 🛠️ Playing to their strengths: Their core offering (supercar sales and detailing) remains front and centre, but they’ve added layers like a members’ club, SIM gaming consoles, and co-working spaces to broaden their appeal. 🌐 Building an ecosystem: By combining a café, car detailing, and spaces for connection, they’ve created a “destination” rather than just a business. Each part complements the other, increasing engagement and loyalty. 🤝 Engaging the local community: This isn’t just a space for car enthusiasts; it’s a hub for locals to connect, work, and socialize. From a marketing perspective, this is a great example of ecosystem thinking—where brands expand horizontally by staying relevant to their core audience while appealing to adjacent needs. Think of it as the business equivalent of offering more value without diluting your brand. #MarketingStrategy #EcosystemThinking #CustomerEngagement #loyalty

Insight & perspective from a Boomtown resident. Like Cath Brands, many metropolitans & returning expats are coupling lifestyle with opportunity in Boomtown. Cath brings the global perspective of an experienced marketer to this piece...

The location was totally unexpected and it added to the experience. The setup is extremely utilitarian and functional. The greenery around the gym places you in an environment that challenges the norms, even for the most experienced gym-goers. This approach not only revitalizes the consumer experience but also encourages creativity and innovation in an otherwise predictable market. By integrating unexpected elements, establishments can distinguish themselves and create memorable, engaging experiences that attract and retain customers. Really wish to see business owners embrace this bold strategy, experimenting with unconventional designs and concepts that challenge the status quo. This could lead to a new wave of dynamic and vibrant commercial space.