LiveAction Software - (Acquired by BlueCat)’s Post

“As soon as Francine arrived at LiveAction, she started making an impact.” CEO Francine (Bennett) Geist has propelled LiveAction Software (Acquired by BlueCat) to new heights. With a hands-on approach, Geist has reshaped LiveAction’s business model, shifting from one-off, perpetual deals to a recurring revenue model. Her journey is one marked by decisive transitions and an unrelenting focus on impact. In 2018, Insight portfolio company e2open acquired INTTRA, where Geist was VP, Deputy CFO. Ready for a new challenge, she was brought over to LiveAction by the Insight team and immediately got to work. While Geist was CFO, the company’s strategic acquisition of CounterflowAI in 2021 helped position LiveAction soundly at the intersection of security and networking markets, and by 2022, Geist’s deep involvement and commitment led to her progression from CFO to CEO. As Insight’s Managing Director Philine Huizing reflects, “Every time Francine encountered a problem, she rolled up her sleeves and found solutions.” “Working with Francine in her various roles, the Insight Onsite team and I were confident and excited about her ability to drive the company forward as CEO,” adds Operating Partner 🦄Pablo Dominguez. As LiveAction embarks on its next phase under the umbrella of BlueCat, the business is poised for even greater success. “It’s the right home for us and presents a great opportunity for us to continue to scale. It means we can do even more for our customers,” Geist shares. Read more about Francine Geist’s journey with LiveAction: https://lnkd.in/eVu37YWw

🚀 Big things in the works! 🚀 Exciting times ahead—our team is working on some major projects that will make a real impact. There’s a lot happening behind the scenes, and I can’t wait to share more soon! But enough about me—what about you? I know a lot of you out there are making moves, too. Whether you're launching a new venture, closing a big deal, or simply leveling up, let’s celebrate those wins together! 🔗 Who else is making big moves right now? Drop a comment below, share your journey, and let’s cheer each other on. After all, success is even sweeter when we support one another! #BigMoves #Teamwork #Success #SupportNetwork #InThisTogether

𝐓𝐡𝐞𝐲 𝐬𝐚𝐲 𝐨𝐧𝐞 𝐲𝐞𝐚𝐫 𝐢𝐧 𝐚 𝐬𝐜𝐚𝐥𝐞-𝐮𝐩 𝐢𝐬 𝐥𝐢𝐤𝐞 𝐬𝐞𝐯𝐞𝐧 𝐢𝐧 𝐚𝐧 𝐞𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡𝐞𝐝 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐚𝐧𝐝 𝐚𝐟𝐭𝐞𝐫 2024, 𝐈 𝐜𝐚𝐧 𝐜𝐨𝐧𝐟𝐢𝐫𝐦 𝐭𝐡𝐚𝐭’𝐬 𝐭𝐫𝐮𝐞! This year has been the most challenging of my career but also the most rewarding. As a 31-year-old COO navigating the complexities of a growing company, I’ve experienced a steep learning curve and incredible milestones that make me so proud of what we’ve achieved together. ✨ 𝐈𝐧 2024, 𝐰𝐞: - Welcomed 38 new colleagues to the team. - Grew the company by over 60%. - Crossed 650 customers in 25 countries. - Broke records for the number of upgrades, new customer acquisitions, and monthly achievements. One of my proudest moments? 🚀 Successfully transitioning 450 customers to our new platform without losing a single one. That process was filled with stress and celebration, but above all, it was a testament to the dedication and skill of Team PriceShape. ⚡ Of course, the year wasn’t without its hurdles. We’ve felt the pain of customer churn and seen the effects of a market impacted by bankruptcies and reduced consumer spending. But even in this tough environment, we’ve grown in employees, customers, and revenue. This year was also my first experience working with Private Equity as we teamed 🤝 up with Copilot Capital in September. Their expertise is already shaping our strategy, and 2025 is set to be another record-breaking year. Going from below 50 to +85 employees has also been quite a ride! I’ve confirmed that leadership isn’t just about driving performance; it’s about building connections, navigating personal wins and losses, and fostering a culture that enables everyone to thrive. 2024 has been an incredible experience, filled with hard work, both personally and professionally. I’m inspired by the potential in our team and the impact PriceShape is making for our customers. 🎉 2025, 𝐰𝐞’𝐫𝐞 𝐫𝐞𝐚𝐝𝐲 𝐟𝐨𝐫 𝐲𝐨𝐮 - 𝐢𝐭’𝐬 𝐠𝐨𝐢𝐧𝐠 𝐭𝐨 𝐛𝐞 𝐚 𝐛𝐥𝐚𝐬𝐭! 🚀 I would like to wish all of my connections a happy new year! Take care of each other - Let's meet in 2025! #Growth #Leadership #Reflections #Teamwork #ScaleUp

✨ Growth isn’t a one-time upgrade—it’s an ongoing process of improvement, reflection, and trying again. Whether in tech or life, every small fix matters. What’s something you’ve improved on recently? Let’s celebrate those wins!🎉 #GrowthJourney #CompanyCulture #TheQuickCompany

Happy New Month from Bluephoenix Executive!🎄 It's the final lap of the year, and we’re excited to help you wrap it up with growth, success, and ease. Whether you're setting goals, planning new ventures, or looking to elevate your business, we’re here to help you soar. Let’s close the year strong! #HappyNewMonth #BluephoenixExecutive #BusinessGrowth #DecemberSuccess

It’s been a year of major transitions for Envestnet, starting with a hostile takeover in January, followed by their CEO stepping down and reports of a sale in April. In June, they announced custom investment strategies for four of the world’s largest asset managers, and by July, they were sold to a private equity firm. With so much change, speculation about the future is inevitable. Is your firm’s technology positioned for growth in uncertain times? Now might be the perfect moment to assess whether your current tech solutions are aligned with your long-term goals. At The Oasis Group, we help firms review their business processes from lead generation through annual meetings, map those processes to existing technologies, and identify opportunities for improvement. Let’s connect and explore how we can support your firm’s success. Feel free to schedule a conversation at your convenience. #TechnologyStrategy #DigitalTransformation #FirmGrowth #BusinessSolutions #TechAssessment #PrivateEquity #InvestmentStrategies #FinancialServices #BusinessProcessOptimization #Leadership #GrowthMindset #OasisGroup

"The day I hired my first C-suite exec team, I felt more inadequate than ever," my founder coaching client said to me. Two years after bootstrapping her company from nothing, she now had to lead seasoned professionals who'd managed teams larger than her entire company. Imposter syndrome hit her like a ton of bricks. She was at the the point of questioning her self-worth. This intimidating feeling is common among founders once they raise growth stage funding. There's a new team, often more accomplished and experienced than the founder. HERE'S HOW SHE WORKED HER WAY THROUGH IT: - She first acknowledged that the feeling was normal. - She started reframing it as a sign of growth. - The execs were there to complement her vision, not replace it. I reminded her that her strength was the founder's perspective from her zero-to-one journey that only she understands. She didn't have to be the best at everything. She hired them. She built this. She wasn't an imposter - she was just evolving and so were they. TAKEAWAY: Her discomfort was actually the feeling of your company leveling up.

I recently ran a poll here asking about the biggest challenges companies face with go-to-market. The results mirrored many conversations I’ve had with founders irl, and a clear theme emerged. What’s your biggest challenge, comment below. #founders #gotomarket

When Two Companies Became One Big Family: A Story of Change Imagine you're moving to a new school and joining a different class halfway through the year. Pretty scary, right?.. That's kind of what happened with a company called Stretto, a fin-tech software company. They help people and businesses with bankruptcy solutions, and one day, they decided to join forces with another company – like two different classes becoming one big class! But here's the tricky part - How do you make everyone feel like they belong to the same team, one big team? I analyzed the situation through key elements of my IMPACT Framework: And here’s how it played out: First, I started by LISTENING to the people (the Immerse phase). The employees, the customers, and the partners - "How they feel about it?" “What’s their viewpoint on the merger?” “Is it a challenge or an opportunity?” Tools like AI sentiment analysis helped uncover that. Just like a teacher would ask new and old students how they're doing through interaction or so. Next, comes the STORYTELLING (Market phase). Sharing messages about how much they care about their people. It's like how the whole class enrolled as one team for a match. Campaigns like #WeCareForOurPeople showed how the merger wasn’t just about business—it was about making a real difference for customers and employees alike. Finally, it's time to SHARE THE GOOD NEWS (the Promote phase). It's like how joining together made them better and stronger. The story was loud and clear. Through events, webinars, and social media, it showcased how their combined expertise was a win for everyone. What Happened Next?.. With this approach, Stretto turned hesitation into trust and curiosity into loyalty. Clients stayed, employees felt proud, and the brand became stronger than ever. And guess what? It worked!.. People who were worried at first started to feel excited about being part of this bigger team. Key takeaways: The lesson is the same irrespective of any industry: Big changes are opportunities to build trust and tell your story. It’s not about avoiding challenges—it’s about embracing them with clarity and heart. Want to turn your company’s next big challenge into a success story? Let’s chat! Drop me a message or share your thoughts in the comments.

𝐒𝐜𝐚𝐥𝐢𝐧𝐠 𝐮𝐩 𝐢𝐬 𝐨𝐧𝐞 𝐭𝐡𝐢𝐧𝐠. 𝐄𝐱𝐢𝐭𝐢𝐧𝐠 𝐨𝐧 𝐭𝐨𝐩? That’s a whole other game. At Outcomes® Business Group and bizval we’ve worked with businesses that did both—smart scaling AND strong exits. The secret? Strategic wisdom at every stage. Let’s map your path from growth to exit, one smart step at a time. #ScalingUp #BusinessStrategy #ExitingStrong