LDSK (LiveDOOH Signkick)’s Post

What happens when your #programmatic #DOOH inventory doesn’t sell? Do you skip the slot or fill it with fallback content? LDSK (LiveDOOH Signkick) enables #mediaowners to generate revenue even in such situations instead of over delivering free of charge to other campaigns. Find out how in the link below 👇🏼

With €3.57bn in digital out-of-home (DOOH) ad spend forecasted for Europe this year, now’s the perfect time to harness the power of this fast-growing channel💡 Download StackAdapt’s Guide to DOOH Advertising to learn: 🔹 What DOOH is and the key trends fueling its growth 🔹 How DOOH will dominate 67.4% of the UK’s total OOH ad spend in 2024 🔹 The benefits of programmatic DOOH 🔹 Tips for launching a successful DOOH campaign 🔗: https://lnkd.in/eKJE_AVZ

Growing businesses, grow with DOOH and Alight Media #doohadvertising #outdooradvertising #marketingandadvertising #marketingagency #marketing #business #advertising #ecofriendly #environment #digitaladvertising #digitalamarketing #printmarketing #radioadvertising #tvadvertising

Seamless end-to-end planning, buying, measurement, and attribution are crucial in the media industry. Ensuring transparency in the process is key, with the vast majority of a media dollar reaching the publisher. #mediatransparency #ooh #dooh #Domedia #mediatech

Industry Insight: Out-of-Home Advertising Forecast & Trends for 2024 The landscape of Out-of-Home (OOH) advertising is evolving rapidly, with forecasts indicating a vibrant future. As we move into the second half of 2024, the growth of OOH advertising remains robust, driven by several key factors that are reshaping the industry. What’s Driving the Growth? 📊 Digital Screens: The proliferation of digital screens in high-traffic areas is making OOH ads more dynamic and engaging. 📊 Programmatic Buying: Advances in technology allow for more precise and efficient ad buying, making OOH advertising more accessible and flexible. 📊 Integration with Digital Media: OOH is increasingly woven into broader digital marketing strategies, enhancing reach and measurement capabilities. Retail Sector Engagement: Retailers are increasingly leveraging in-store, place-based ads to capture customer attention where it matters most, adding a critical layer to the consumer experience and driving direct engagement. #OOHAdvertising #DigitalMedia #ProgrammaticBuying #IndustryTrends #SkycoMediaTech

📈 Exciting times in the #DOOH industry! With a remarkable $9 billion spent on OOH advertising in the US last year and $2.9 billion of that on digital formats, the potential for growth is undeniable. However, only about half of DOOH transactions were programmatic. We're thrilled to see companies like Screenverse stepping up, with their recent $10.5 million Series A funding aimed at boosting programmatic access in mid-tier DOOH networks. This could be a game changer, making it easier for digital publishers to maximize their returns. Let's keep pushing the boundaries and make programmatic the norm rather than the exception in DOOH! 🚀 #MarketingTrends #DigitalAdvertising #Innovation AdExchanger David Weinfeld Adam Malone

PSA Move 2.0 delay has hit the OOH industry! Half Dome’s Head of Strategy, Adrian Cosstick, said that while MOVE 1.5 was “a great step” for planning and quantifying the impact of formats across static and DOOH sites, he believes the industry is still yet to get the measurement of DOOH right. “The biggest challenge we face is share of time,” he said. “Digitisation divides a finite audience by more digital panels each year which should be offset by being able to buy more audiences at scale via programmatic out-of-home. Yet, we continue to see digital out-of-home panels underperform in many brands’ ROI models. It’s a measurement problem rather than a channel problem and it needs to be addressed in MOVE 2.0. With the decline of linear TV, out-of-home is in a wonderful position to help brands fill the gap on TV delivery.” #OOH #MOVE2.0 #Media #advertising https://lnkd.in/gUkkdrwU

If approximately 4% of an Advertisers spend is shifted from online to OOH, it will double the whole OOH industry. This is the biggest opportunity for the OOH industry and we are well placed to make it happen. The question is can we successfully work together to ensure we give Advertisers confidence that their media spend should be shifted to OOH? Read Nick Parker's recent opinion piece for the The Media Leader on what and how we need to do to make this a reality. Jeremy Y. Jordan Scott Alexander Fleming Nick Wong

FYI: New Zealand’s OOH industry reports strongest quarterly results to date for Q1 2024; DOOH and programmatic DOOH led the growth: The Out of Home Media Association Aotearoa (OOHMAA) has unveiled its revenue results for the first quarter 2024. Key highlights from Q1 include: Digital Out of Home (DOOH) revenue continued its upward trajectory, accounting for a significant share of Q1 revenue at 78%, amounting to $32.2m. This represents a notable increase of 14% YOY. Programmatic […] #DOOH #digitalbillboards #digitalsignage

While digital screens (DOOH) are on the rise, static OOH still dominates the advertising billboard landscape. Calling all media owners: Connect with me to explore how we can assist you in efficiently scaling, managing, and selling your digital and static out-of-home inventory. Our automated software, intelligent campaign tools, robust network operations, and programmatic advertising solutions await. Let's elevate your (D)OOH game together! #DOOH #OOH