Live Out Loud Branding’s Post

Ditch the script, be real! How authenticity & transparency are reshaping brand voices. Gone are the days of stuffy slogans and generic marketing speak. Consumers crave connection and brands are taking notice! Read my newest Digital Footprints 101 article: The Power of Real: Why Authenticity and Transparency Rule Marketing in 2024 https://lnkd.in/e9wy2eKW Here's how authenticity and transparency are expanding brand voices: ☑️ Humanizing the brand: Sharing your story, values, and even challenges creates a relatable personality that resonates with audiences. ☑️ Building trust: Transparency in practices, from sourcing to social responsibility, fosters genuine connections and builds trust with your customers. ☑️ Engaging conversations: Responding to comments, hosting AMAs (Ask Me Anything) sessions, and being open to feedback creates a two-way dialogue that strengthens brand voice. It's time to ditch the fakeness and embrace your brand's unique voice! ️ #authenticitymatters #transparencyinculture #brandvoice P.S. How do you think brands can be more authentic in their communication? Share your thoughts in the comments!

As we embrace this exciting new year, let’s dive into the trends that are reshaping how we connect and engage onstage. ➡️ This year, it’s all about sharing genuine, relatable stories that resonate with your audience. ➡️ No more one-size-fits-all slideshows. It’s time to bring your uniqueness and personality to the forefront. ➡️ We’re leaving superficial subjects behind and embracing depth and meaning. ➡️ Personal branding is key to standing out and showcasing your unique value in today's crowded digital landscape. ➡️ It’s time for active participation and engagement. ➡️ Embrace the power of technology! Integrating innovative tech tools is essential for a cutting-edge, interactive experience. Which bad Speaker habit are you ditching this year? Share yours! 👇 #coaching #careercoaching #keynotespeaker #keynotespeaking

We no longer believe what we see; we see what we believe, and that belief is driven by how we feel. This creates our perception of the world. Almost every aspect of digital life is engineered around the subtle art of confirmation bias, from the posts in our social feeds to our search results to ads for the brands we support. The campaigns that get results will be (and always will be) the ones that are authentic to who you are as a brand. It’s a simple matter of respecting our audiences— their time, needs, wants, expectations, and interests. There’s a difference between leveraging your access to people and serving them with authentic stories that inspire action and the scattershot approach, which is intent on hitting the broadest possible audience while saying nearly nothing. This first approach can be a welcome addition to someone’s day: an alignment with their lifestyle. Be that brand. In contrast, the scattershot approach is despised as an unwanted interruption. Don't be that brand.

Can your audience relate with the “TONE OF YOUR BRAND'S VOICE” ? Your brand voice refers to the attitude ,personality and characteristics your audience come across every time you are communicating or giving out a message to them It is a distinct personality of your brand that is pushed out to the public wherever/whenever your brand appears. Your brand voice differentiate more than just facts and of course more than just your products . It makes your brand 🔹memorable 🔹human relatable 🔹multidimensional Your brand's voice should be impacted in the way you express it by 🔹your brand goals 🔹your brand audience 🔹your communicating medium . For example ,the network provider company ,MTN uses : “everywhere you go” as their tagline ,not just to imply they're a network provider, but also to tell their audiences that they can be everywhere,every time . Here is how you make a memory of your brand stick on your audience . 🔵Uses inclusive and welcoming language like “anyone”, “everyone”, “belong anywhere” 🔵Conversational tone with contractions, first-person plural pronouns (“we”) and informal phrases. 🔵Warm and optimistic emotional undertones focusing on happiness, adventure and human connections. 🔵Avoids sounding corporate, instead opting for language that feels like a friendly invitation. PRO TIP🔥:A Strong brand voice can create "earworms" that stick in customers' minds and build brand affinity. Do you want to imprint your brand in the mind of your audience always? Follow + 🔔 Oluwashina for more brand elevating post . PS : my battery is almost dead ,all thanks to the electricity distribution company… PSS : in what way Has your brand stand out with its voice to your audience ? #brandidentity #brandvoice #copywriter

Crafting a brand story that resonates with your audience involves authenticity, purpose, and connection. Begin with the origins of your brand—why it was founded and the passion behind it. Highlight your mission and values, showing how you aim to make a difference in the lives of your customers or the world. Include challenges faced and milestones achieved, illustrating resilience and growth. Make it personal by sharing anecdotes about your team, their dedication, and unique skills. Use customer testimonials to demonstrate real-world impact and build trust. Ensure your story is visually engaging, using images or videos that reflect your brand’s personality. Continuously engage with your audience through social media and other platforms, inviting them to be part of your journey. A compelling brand story not only captures attention but also builds a loyal community that identifies with your vision and values.#PESBootstrap2024

I’m pretty lucky. I get to work with some of the best founders building for real-life improvements. Bettear’s Itamar Gabbay and Yami Thor, are the best examples of just that. They’re building assistive listening solutions for the hard-of-hearing, who without, feel excluded from concerts, shows, live events and other everyday social activities, and can completely miss out on the experience. But when they first showed us their messaging, it told us the opposite story. There was no: Human element Impact element Inclusivity element So, the first thing we did with their messaging was to identify the key terms that had the potential to change the overall brand tone. Then we created a brand glossary, one that truly communicated their beliefs and values.  The result looked something like this: Participate → Experience Users → Community Audio Content → Event / Show / Etc Situations → Everyday Activities This process resulted in an impact-driven identity that: Emphasized the emotional benefits of the product Strengthened company-community relations Maximized clarity Even the best products out there mean nothing if you can’t make your audience feel something. The results are so much more meaningful that way. 

Are you empathetic towards your personal brand?   In a world cluttered with countless brands competing for attention,   empathy stands out as a beacon of -authenticity and -connection.   It's not just about understanding your audience's needs but truly feeling with them.   But the question comes Why #Empathy?   It's the difference between a brand that talks at its audience and one that speaks with them.   The next question is how we can become empathetic.   👉Listening: Pay attention to what challenges your potential customers are facing. 👉Understanding: Why do these issues matter to your audience? How do they feel about them? 👉Responding: Show that you not only understand their challenges but also share their desire for resolution.   As a #businessowner, your focus should be to -foster stronger connections, -loyalty, and -trust.   You will be able to stand out not just for your offer but for how you make people feel.   ❓ What's the biggest challenge you face with building an empathetic brand? Let's discuss it! ___________________ Follow me Ritika Dewan as I talk about more on #personalbranding #socialmedia #contentcreation & my #lifeexperiences

👉 But how do you get to know a brand?👈 We keep wittering on about understanding "the brand". So we thought we should define exactly what we mean. You can't take a brand out for a coffee, send it funny memes on instagram to gauge its sense of humour, or introduce it to your friends. Okay, so a brand, much like a person, does have a set of values, a "face", and a way of "talking". However, the client may have a whole bunch of things they WANT the brand to say and do, which may not totally align with what the brand currently DOES. This is where the challenge lies. So: nobody wants to be that company that inundates the client with questions, but even so, this is the nitty-gritty stuff that you have to learn from the people responsible for the brand. It's about starting a conversation – the most important conversation we'll have with a client. Getting to know them helps us to understand their dreams for how their brand should successfully present on international markets: a brand is uniquely defined by the language it uses in internal and external communications. Once we've had that conversation, we're in the best possible position to help our client position their brand in every target market. #management #technology #clientappreciation #teameffort #brandawareness

Maintaining a consistent brand voice is key, but it’s equally important to understand how that voice can adapt across different platforms. 📱 On Instagram, your brand might be more visual and playful, while on LinkedIn, the tone might shift to be more professional and authoritative. 💼 These subtle adjustments allow your brand to connect with diverse audiences while staying true to its core identity. Adapting your brand voice doesn’t mean changing who you are; it’s about enhancing how you communicate based on where you are. 🌍 Each platform offers unique opportunities to showcase different facets of your brand’s personality, making your communication more effective and engaging. Embrace the power of a flexible brand voice to amplify your message everywhere you go. 📢 #DigitalMarketingTips #ContentCreation #ContentMarketing #SocialMediaMarketing #MarketingStrategy #BrandManagement #CreativeStrategy #MarketingSuccess #ListoAgency

Just like the unbreakable bond between the FRIENDS, strong digital foundations are the cornerstone of successful businesses. This #FriendshipDay, DESS celebrates the power of technology and collaboration. We believe that digital platforms are more than just tools; they're extensions of your brand personality. Our focus on creating engaging digital experiences is like having a trusted friend by your side, guiding you through the complex digital landscape. How DESS is your digital BFF: Understanding your brand: We delve deep into your brand identity, just like a true friend knows your inside jokes. Crafting engaging experiences: We create digital platforms that resonate with your audience, fostering connections like a good friend brings people together. Driving growth: We optimize your digital presence for maximum impact, helping your business thrive like a supportive friend cheering you on. Let's build a digital friendship that propels your business forward! Contact Us 📱: +918766033520 ✉️: contact@dess-deryl.in 🌐: http://www.dess-deryl.in