LiveRamp reposted this
Today, savvy consumers expect more from the brands they choose to share their personal information with. They want personalized experiences, unique offers, and special discounts. And they demand that their data is in safe hands. First-party data. Consented data. Permissioned data. Whatever you call it, companies need to prioritize a trusted value exchange to strengthen their bond with consumers. Check out my latest article to better understand how secure data collaboration can help companies grow brand and business value by earning customer trust. #datacollaboration #marketing #datainsights
