Living Carbon’s Post

There are countless opportunities to leverage AI in K-12 education, but teachers and staff need to feel empowered to use it! On the new episode of #CommuniTIES, a podcast from Baker Tilly US, I joined Belvia Gray and Brock Bowsher to talk about the steps a district can take to get the most out of the technology. Listen here: https://lnkd.in/gNak3F35  

🎙️ Episode 2 is LIVE! 🥳 and will be coming to YOUR preferred podcast source soon! In this episode, we're joined by the awesome Craig White to talk about #blogging, being uncomfortable, becoming an #mvp and how he got into #powerplatform! If you can't wait till then, you can listen to the episode here: https://lnkd.in/eXauDQV8 🎧 #sharingiscaring #PowerPlatform #powerapps #sprintzeropodcast #mvpbuzz

This deck is fantastic. Kudos Ethan Holland If you’re a marketer, think really hard about slide 14. Ethan rightly says page views are going to die soon. This means the standard demand funnel framework that relies on influencing the traffic of a prospect will also cease to exist. Said differently, buyers won’t leave their AI chat agents when researching purchases. As LLMs are updated more frequently using larger, more up-to-date data sets, buyers won’t need to visit company websites or (god forbid) download gated assets. Here are 3 things you should be thinking about right now if you lead strategy in a marketing department: ⭐️ Get smart in content marketing and get it everywhere relevant. You want these LLMs to find and be trained on your content. ⭐️ Sales and marketing teams should be under the same umbrella as generative AI adoption grows. Why? Because soon TRUST will be the most important currency you can deploy in a sales cycle. Buyers will become experts on your solution on their own, which means any live conversation you have with a buyer has to be trustworthy. ⭐️ The funnel isn’t going to be overweight at a particular section. Top of funnel doesn’t need a greater emphasis. Nor does bottom. They all equally need to be better. What I mean by this is that the funnel won’t be sequential, and it won’t be exclusive to one solution. Buyers will bounce around journey stages and products simultaneously- all within their AI agent of choice. This is how gen AI will kill the traditional funnel, and it will be replaced by what I’ll call the “Buyer’s Matrix.” It’s directionless, which means the onus is on the seller to be ready for the buyer wherever they are in that process. #marketingAI #generativeAI #B2Bmarketing #writtenbyahuman (P.S. the last hashtag is important going forward. Your audience will want to know what you’ve written, what AI has helped with, and what you’ve used AI for in total).

Pleased to see my column in today's City AM on: 📈 retail investors and how the biggest transfer of wealth in human history will change everything, 🤖 how AI will transform content consumption behaviors, 🎧 what podcasts I've been recently listening to (hint: one of them is the new Finimize pod ;) Link to full article below 👇

🎙️ A new MRX Lab episode has landed. This month, I speak to Paul Hudson about the challenges of benchmarking survey quality and improving the survey-taking experience for participants. You'd think this would be a no-brainer. Research and insight rely on high-quality, accurate data. And we know the best practices that leads to positive participant experiences. So, what prevents researchers from putting it into practice? In short - organisational norms and commercial pressures. For the full answer, you'll have to watch the episode. As always, available now on all major podcasting services: 🎧 Spotify - https://lnkd.in/ddYjANha 🎧 Apple - https://lnkd.in/d85hQYDJ 🎧 Amazon - https://lnkd.in/dDTSjW_x 🎧 YouTube - https://lnkd.in/dDqbAFPD 🎧 FlexMR - https://flx.mr/mrx-lab #mrx #marketresearch #insight #data #survey #surveyquality #surveydata #px #participantexperience #benchmarking Maria Twigge Michael Connor Muneera B. Charlotte Duff

Queue up the latest episode of the MRX Lab podcast this evening, and learn all about how to improve survey quality and the participant research experience from Chris Martin and Paul Hudson. Improving participant experience in market research continues to be a significant challenge for insight experts, but here are two industry experts ready to show you what a good survey looks like and what the competing pressures on insight teams are when designing a great participant experience. #mrx #podcast #mrxlab #marketresearch #surveys #researchdesign

The PRO plan price on GuestLabAI is going to go from $20 to $30 this week 📈 If you are a podcast host spending too much time on guest research, use GuestLab to save hours and lock the price at $20/mo today: http://guestlab.ai

AI deepfakes are now at the point where they are often indistinguishable from real life video. This is a subject we've tackled on previous episodes, but on this episode we dive into how decentralized identity can be used to correct some of this. Up now on all platforms ⬇ Youtube 💻 https://lnkd.in/d4Ks_Fd5 Apple Podcasts 🍎 https://lnkd.in/grKcZyid Spotify 🔊 https://lnkd.in/gvaCHmT5 Amazon/Audible 📢 https://lnkd.in/ehiU7yTb

The number of AI doomsday prophets on podcasts right now, goodness. I understand that there is money to be made going against the latest tech, but so many of these arguments are completely divorced from reality. Conversations are important, but ground them in some level of truth, please. #ai #artificialintelligence