Living Cities’ Post

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At Living Cities, we recognize the importance of addressing racial inequalities in business ownership as a vital pathway to economic growth in minority communities. Recent research on initiatives by companies like Yelp and Wayfair, which label and promote minority-owned businesses, demonstrates the significant impact these strategies can have. By making underrepresented businesses more findable, these companies have not only increased customer engagement but have also uncovered new markets eager to support minority entrepreneurs. As organizations continue to incorporate Environmental, Social, and Governance factors and respond to the demands for racial equity, these findings highlight the value of aligning business models with social impact goals. It's clear that promoting diversity and inclusion within supply chains and online platforms is not just feasible but essential for fostering sustainable growth in our communities. Great article from Harvard Business Review.

Research: Highlighting Minority-Owned Businesses Can Boost Sales

Research: Highlighting Minority-Owned Businesses Can Boost Sales

hbr.org

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