CEO & Brand Wayfinder at StarryEyed Strategy | Entrepreneur | Speaker | I help top CEOs, CMOs, and founders create, recreate and activate brands to move their businesses forward fast 🌟🔭
Some brand teams think they need big budgets and big data sets to discover breakthrough consumer insights. But I've got a newsflash for you, Walter Cronkite... You don’t. Read on for five creative ways to meet your consumers today (without blowing your budget) to make 2024 the best year yet. The StarryEyed team and I have used these simple methodologies to inspire brands big (Starbucks, Chick-fil-A, Stanley) and small (Legacy Pie Co., The Post, Strongwater). In one short and sweet session, you can confirm essential questions to answer with your insights plan. Here’s to meeting and being BFFs with your target consumers in 2024. 🥂
Marketing | Strategy | Business Development & Sales | Brand Management | Digital Marketing | E-Commerce | Brand Positioning | Innovation | Change Management | Grow Businesses, Market Share & People
10moWe need those models at the next ideation!