L&K Saatchi & Saatchi’s Post

#AppointmentNews: Publicis India names Aman Mannan and Shitu Patil as Joint National Creative Directors Link in the comments Paritosh Srivastava Oindrila Roy aman mannan Shitu Anand Patil Publicis Groupe India Yohan Chawla #mediabrief #PublicisIndia #AmanMannan #ShituPatil #appointment #news #media

Hey LinkedIn Peeps! Just wanted to give a big shoutout to Publicis Groupe India for launching another awesome initiative for employee branding. Check out the caption & poster below that perfectly captures who I am! . . . I’m a creative, well-organized, confident, and fearless lady with ambition in my eyes. I'm driven by a deep desire to grow, cross all boundaries, and shine like a star. My goal is to lead by example and create the best life possible—not just for myself, but for those around me. I believe in pushing limits, embracing challenges, and celebrating every success along the way. #Marcel #Publicisgroupe #ProfilePowerUp #CoreAI #Employeebranding #CreatingCulture Publicis Groupe India Image Credits: created by Dall-E, an AI image tool on Publicis Groupe 's talent portal.

#AppointmentNews: GroupM India appoints Praseed Prasad as Chief Growth Officer Link in the comments Prasanth Kumar Praseed Prasad GroupM #mediabrief #GroupMIndia #PraseedPrasad #ChiefGrowthOfficer #appointment #leadership #media

Discover the mantras that make Sokrati a unique place to transform challenges into opportunities. Hear from Nilesh Gohil, CEO of Merkle Sokrati and President of Dentsu India's Performance Practice. Watch the full video here - https://lnkd.in/gfBC_8rA #Culture #InnovativeLeadership #OnceASokratianAlwaysASokratian #sokrati #dentsu

#Schbang's latest stint on spreading awareness this #WorldCancerDay reminds me why I like to play a devil's advocate while brainstorming ideas/strategy for a brief. In a client-agency scenario, the ideas shared today to tackle a brief seem unrelated to a business objective but since it's interesting in terms of execution, has potential to go viral and is sold as a "wow campaign", it goes through. Sometimes I wonder if the 90s era was not only good for Bollywood, but also gave a lot of hit ad campaigns that till date stay unbeaten hands down. The campaigns that made me choose this career path in the first place. However ads and campaigns today are just mockups of what someone has already done and has been successful. People have lost sight of something as simple as the "classic fevikwik tvc" can be an amazing campaign with a high recall value. They want to tie up with a celebrity who has no relation to the brand (are not even a consumer of the brand themselves), catch attention by any means possible or spend huge monies on multiple channels. The shift in the mindset is extremely off putting with no one to listen to logical reasoning, neither on the agency side nor on the client side. Have you ever faced such a time when a campaign you felt was completely off but still went through? #Ads #AdAgency #Campaigns #Awareness #madovermarketing

Jitender Dabas, COO & CSO, McCann Worldgroup India, shares his views on the importance of making the right choices today for a better tomorrow. Visit missionsustainability.in to know more.   #WION #WIONMissionSustainability #NoActionNotAnOption #sustainability Jitender Dabas ( Jeetu )

In the era of the smart lock screen, knowing about its many possibilities is necessary. 🌟 We had a great time delving into them with team Havas India at the #GlanceEssentials Masterclass. Thanks to Abhay Shrivastava, Aditya Jaitly, Avinash Tiwary, Neha Rao, Sanket Aggarwal, and Shruti Shreyashi for making this happen, and congratulations to everyone who received the Glance Essentials Certification. ✅ Archana Kapoor | Devika Sharma | Saloni shah | Vasuta Agarwal #MarketingCourses #MobileMarketing #MarketingTools 

JOSY PAUL, CHAIRMAN/CCO BBDO INDIA ON 'HOW TO SHAPE CULTURE AND BUILD EFFECTIVE BRANDS' Josy Paul, Chairman/CCO BBDO India, is no stranger to ideas that shake the world. In fact, he was born during an earthquake. But that is not his claim to fame. Under his leadership, he and his creative teams were responsible for some of the most iconic and talked about work for Ariel washing powder #ShareTheLoad, and Whisper Sanitary towels “Touch the Pickle”. It would not be an overstatement to say that his work has challenged the long ingrained social taboos, superstitions and norms and has been the catalyst for creating radical changes in perception, as well as attitudes on a seismic level in India. Using his work for Ariel, which has been recognized as the most effective campaign three years in a row, and Whisper as case studies, Paul gave his virtual audience helpful tips on how to create work that is not just relevant, but that sets the wheels of change in motion. Read more at https://bit.ly/3PFhoZM #LIA #LIAawards #CreatedForCreatives #LIALegend #CreativeLIAisons #GlobalCoachingAcademy #inspiration #inspire #create #creative #creativity

JOSY PAUL, CHAIRMAN/CCO BBDO INDIA ON 'HOW TO SHAPE CULTURE AND BUILD EFFECTIVE BRANDS' Josy Paul, Chairman/CCO BBDO India, is no stranger to ideas that shake the world. In fact, he was born during an earthquake. But that is not his claim to fame. Under his leadership, he and his creative teams were responsible for some of the most iconic and talked about work for Ariel washing powder #ShareTheLoad, and Whisper Sanitary towels “Touch the Pickle”. It would not be an overstatement to say that his work has challenged the long ingrained social taboos, superstitions and norms and has been the catalyst for creating radical changes in perception, as well as attitudes on a seismic level in India. Using his work for Ariel, which has been recognized as the most effective campaign three years in a row, and Whisper as case studies, Paul gave his virtual audience helpful tips on how to create work that is not just relevant, but that sets the wheels of change in motion. Read more at https://bit.ly/3PFhoZM #LIA #LIAawards #CreatedForCreatives #LIALegend #CreativeLIAisons #GlobalCoachingAcademy #inspiration #inspire #create #creative #creativity