How we used a dying art form to correct a social wrong. Raja Parba is a unique festival in Odisha that honors the menstruation of Mother Earth. However, in some parts of Odisha, a girl experiencing her first period is isolated and kept in an outhouse for five days. During this time, she is forbidden to interact with society or her family, as it is believed that even her shadow is impure. These outdated beliefs continue to oppress young girls, particularly in regions where menstruation is stigmatized yet ironically, celebrated. Using Rabana Chhaya, a dying, traditional art form of shadow puppetry from Odisha, Zee Sarthak tells the poignant story of a girl subjected to this taboo and orthodox thinking. This powerful film, part of Zee Sarthak's Naali Bindu initiative, aims to raise awareness and challenge menstrual discrimination. Watch our new film to witness this touching narrative and join us in the fight against menstrual taboos. Team Credit: Client: Zee Sarthak Chief Channel Officer, ZEE Sarthak: Pratik Seal Senior Brand Manager – Marketing, ZEE Sarthak : Biswa Ranjan Baral Agency: L&K Saatchi & Saatchi CEO – Paritosh Srivastava Chief Creative Officer: Rohit Malkani Executive Vice President – North & East: Hindol Purkayastha Executive Creative Director: Debanjan Basak Creative Director: Vikas Gaur Copywriter: Himani Chhabra Associate Vice President: Anamika Ganguly Brand Director: Arpita Elias Director: Pritha Chakraborty Production House: Flying Leaves Snehasis Bose Ekta Relan Kartik Smetacek Atin Wahal Samir Shanbhag Debarjyo Nandi Prachi Bali Tejal Shastri Ameya Joshi Girish Joshi Mayur Shetty Publicis Groupe Publicis Groupe India Saatchi & Saatchi Propagate
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At the core of empowerment lies self-care. Sudha Murthy illuminates the significance of prioritizing oneself, stressing it's not selfish but essential. By embracing this wisdom, individuals can elevate their self-worth and equip themselves with the resilience needed to navigate life's challenges with clarity and strength, fostering a deeper sense of fulfillment and empowerment in their journey of personal growth. To know more about Woman's Oral Health follow Abhaya.IDA
Empowerment begins with self-care. Sudha Murthy shares insights on why prioritizing oneself isn't selfish, it's essential. Watch and elevate your self-worth! Credits : Brut India At Abhaya, we're proud to celebrate the excellence and contributions of women every day! ♀️ To know more about Woman's Oral Health : Visit our website : abhaya.ida.org.in Have an oral health issue, visit your nearest Abhaya centre : 📍 https://lnkd.in/d7q5MwTF #CelebratingHer #SelfCare #Empowerment #Abhaya #HereForHerSmile
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According to the B&WSSC (Beauty & Wellness Sector Skill Council), the Indian beauty and wellness industry employs approximately 12.3 million people. 💪 “ WITH TWO OF EVERY THREE BEING WOMEN.” 💯 This figure was mentioned in the skill gap study for the beauty & wellness sector of India 2023-20230 And this data doesn’t even count the number of female entrepreneurs! From stylists weaving hair magic to therapists melting stress away, the beauty sector is working as a big engine for economic activity nationwide. 🚀 And this is certainly a proud figure that 2 out of every 3 jobs in this vibrant world belong to women. And at Orane, we're committed to cheering on every brushstroke! We empower women to unleash their inner artists, paint their own success stories, and make beauty a career, not just a mirror. ❤️ So, are you ready to join the movement? Let us keep this movement going. #OraneEmpowers #WomenInBeauty #DreamJob #BeautyIndustry
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LinkedIn Top voice ! Academician, Researcher, Brand enthusiast, Data driven marketing and consumer insights, Podcaster, Head corporate communication ,lead organiser TEDxSIULavale
😮 Despite advances in various domains, menstruation remains a hush-hush topic with misunderstandings and social stigma attached. Research shows that one in every five girls faces the risk of dropping out of school due to a lack of awareness and education about menstruation and period products. Girls today start menstruating as early as 8 years old, leading to fear, confusion, and the inability to seek help. This is a wake up call!!!!! More than ever, period education and conversations are crucial. Hats off to Brand #Whisper for leading the way in normalising period education with their Jingle, "Period Ka matlab Healthy Hai Aap," reaching out effectively to convey the message. This special Jingle, projected as the song of the Nation 🇬🇭, delivers an elaborate message in 8 different Indian languages. Renowned singers #ShreyaGhosal and #SunidhiChauhan have joined in, not only lending their voices but also being part of the narrative. It's time for more brands to understand that showcasing a sanitary napkin goes beyond using chalk and ink symbolism in their communication. We all must also be a part of this critical conversation and education around menstruation to break the stigma and empower girls everywhere. 💏🎶🎼🎤 #PeriodEducation #NormalizeMenstruation #Brands#P&G #Whisper Symbiosis Institute of Digital & Telecom Management (SIDTM), Pune
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**Jayashree Industries** Have you seen "Pad Man" starring Akshay Kumar? This inspiring film is based on the true story of Dr. Arunachalam Muruganantham, a social entrepreneur who revolutionized menstrual hygiene in India. Harsh Pamnani has covered the story in detail in his book "Booming brands" **Key Takeaways:** **Start Big:** To conquer a market, tackle the toughest challenge first. Arunachalam began in Bihar, a region with significant social and economic barriers and strong stigma toward menstrual hygiene back then ! **Build Trust:** Empowering women to manufacture pads for women created a strong sense of trust and community. Word-of-mouth became his most powerful marketing tool. By the women for the women !! **Stay Focused:** A strong purpose drives success. Despite facing rejection, Arunachalam's unwavering commitment to improving menstrual hygiene led to both social and economic benefits. **Seek Feedback:** Continuous testing and honest feedback are crucial. He took feedback from family , school kids and he himself even used a menstrual pad himself to fully understand the product's challenges. **Empower Teams:** A flat organizational structure fosters problem-solving and reduces dependency on individuals. Circular management is the key ! Let's learn from Arunachalam's journey and create a more inclusive and sustainable future. #startups #business #growth #innovation #womenempowerment #women
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Sourcing Sustainable, Circular, Regenerative Materials, Ethical Manufacturers, Artisan Partners, | Artisan & Ethical Connector & Consultant | Fashion, Interior & Hospitality Brands & Businesses | Founder: Eloma 🌏
Literally I could live for this. This morning was spent on a call with an incredible organisation in India who work with women weavers who took me on a virtual tour so I could see their on site weaving facility. This is one example of how you 're-design' a broken industry. This is what's needed. But this way of working really goes beyond a broken industry. I believe when you go in with the right intentions, the right outcomes WILL emerge. 💛 COMMUNITY ➡ TRANSPARENCY 💛 CO-CREATION ➡ INTEGRITY 💛 CONNECTION ➡ IMPACT 💛 CRAFT ➡ BEAUTY There is of course much more to this. It's complex (a big part of the problem), nuanced, requires significant effort, building and nurturing relationships, in person visits and a whole process of learning AND unlearning, but it is all possible. It also goes without saying the EU legislation will bring about significant change in an industry that cannot regulate itself. Because those of us that choose this are powered by something bigger and more important than ourselves. If you are interested in co-creating with artisans for your fashion and lifestyle brand and need help connecting to them: ➡ Connect with me (in the comments or in my DM's) ➡ Book a free discovery call (link to do so in the first comment) ➡ Share with anyone you think may be interested. #traditionalcraft #fashionindustry #textiles #intention #movement
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Lawyer turned Policy Researcher and Nonprofit Founder, working on Gender, Health and Sustainability!
What is it like to spend everyday for the last several years to make a #PeriodFriendlyWorld ? . . When I was 17, I was volunteering for a nonprofit that led the campaign to remove the 12% tax on period products. That moved me so much that I began researching and writing on period poverty and the menstrual health crisis in India on various digital media platforms. In 2020, in the midst of the pandemic, when everyone struggled to access basic amenities, I decided to provide period products to 100 sex workers in Sonagachi (Asia's largest redlight area) because I knew that was a community most overlooked! I also ran an online petition and campaign on sustainable menstruation mobilizing 80,000+ people that got the attention of my city mayor. From 2021, with starting my own nonprofit at the age of 20, I have spent everyday working with adolescent girls and women (in schools, low income neighborhoods, slums) to give them period education. I have worked across 3 cities- Kolkata, Pune, Delhi. I have researched and developed MH curriculum, conducted evidence based primary research. . How can you make a #PeriodFriendlyWorld ? 📐If you are a parent, teacher, older sibling, talk to the young 10-14 year old girl about the medically accurate reason why periods happen. Tell her it's as normal a process as breathing. And give her information to manage and track her periods better! 📌 Ladies, talk to the men in your life about periods. Tell them what exactly happens and how you feel and how you wanna be supported during that time. ✏️ If you are a boss/manager at a workplace, make sure your toilets have period products. Consider the idea of having period leaves. Or at least wfh option.
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Talking about menstrual hygiene and cycle can be challenging due to the taboo nature surrounding it in Indian society, where it is often considered impure⁉️ However, we should draw inspiration from our rich cultural heritage that celebrates menstruation, such as Rajaw Festival in Odisha.💯 This festival honours the bleeding woman, likening her to Mother Earth, and celebrating the onset of the agricultural season.🌏 ✨️Women, seen as the personification of Mother Earth, rest for three days, indulge in recreational activities like playing in the swings decorated with flowers, singing folk songs and playing ‘puchi’ among many other things with regional variations. ✨️One of the popular folk songs of this festival is - "Banaste Dakila Gaja, barasa ke thare asichi Rajaw," which means "The Elephant in the jungle has declared the onset of the Rajaw festival." 🌸 ✨️These songs indicate a move away from the anthropocentric to the ecocentric, thereby reaffirming the naturalness and importance of menstruation. 🌟If our culture has traditionally embraced womanhood, even during the uncomfortable days of bleeding, why should anyone dare call us impure now? It’s time to break the stigma and celebrate menstruation as a natural and powerful aspect of womanhood, just as our ancestors did. Follow Womenite for more such content!❤️ P. S. What's your take on this?? Let us know in the comments section! #Menstrualcycle #Taboo #Womenite #Menstrualhygiene #LinkedIn #LinkedInforcreators
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“I realized that in urban India we call ourselves progressive and open-minded but when it comes to menstruation and associated discussions we are still living in the age-old times bound by myths and stigmas imposed by a society around menstruation and that is some of the biggest challenges that we face today not only from a business but also from the education and awareness part to the kids and the mothers. So we're trying to make a difference in creating a platform where men can equally be involved in having these conversations and be aware of what menstruation is all about and to make this difference we founded Reva with a core focus standing on three pillars fostering awareness, breaking taboos and embracing wellness. These were the three pillars that we wanted to build and if we are able to achieve a success in all three verticals it would make a significant amount of improvement of how women need to believe that menstruation is a normal part of life and not something that is over the top and requires any special status and while creating the awareness we went about doing a lot of research and found that we need to be more considerate about mother earth as well and that is where we introduced reusable and sustainable options in the form of reusable sanitary pads, panty liner and period panties. These are made of pure cotton, anti-rash and are the most effective alternative for the current options available in the market. 15 to 20 years back there was a paradigm shift that happened where women were forced to move from cloth to disposable sanitary pads and at that time that was the most feasible option. Today technology and innovation has brought about so much of advancement that a reusable sanitary pad is there available in the market with much more comfort, ease of use, ease of maintenance and being very light on the environment and that is one of the reasons where we want to call Reva as an eco-conscious brand working towards changing the narrative around how menstruation is perceived in India nowadays. It is important that we understand that how imperative it is to have open and inclusive conversations across genders and making a difference because the day the boys and the men of our society start understanding what menstruation really is, they will make a difference in how the girls and the women of our society are perceived and how they handle menstruation on their own." Meet Mahipal Singh, the visionary Founder of Revaa, and delve into his inspiring journey. Mahipal Singh Revaa Manini Olikara Chartered MCIPD, SPHRi #Entrepreneurship #StartupJourney #whatsyourstory2 #podcast
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Another day another rape in India! A woman was raped yesterday in a busy street in Ujjain in broad daylight. And, while she was getting raped, onlookers looked the other way and went about their businesses. While people shot videos and posted the incident online, nobody chose to intervene to stop this. Can you imagine? The sheer audacity and brazenness of this incident stuns me and shakes me to the core. Even as the whole country is still coming to terms with the brutal rape and murder of a young doctor in Kolkata, the spate of rapes continues unabated across the country. Women have been raped and murdered in UP, Bihar, Uttarakhand, and where not. Even kids have not been spared. According to a report in NCRB published in 2022, 90 women get raped everyday in India. And, this is a conservative government number. The actual number is much higher on the list. And, this throws open an important challenge for corporates and brands. A challenge to educate Indian men. Corporates need to up their game and instill respect for women among their male work force. And, this will not happen through the vanilaa learning modules that come up on HRMS. We all know how we complete those modules - let's not get there. Those modules are nothing but tick mark activities at best. It has to be something more immersive, that changes the thinking of men at large. Because, I am a man and I know what men think about women - even those men who work in large corporate houses. Brands too need to up their ante. Brands have been drivers of social change since time immemorial. Nike has famously ingrained social cause as part of its marketing strategy. They flipped their famous tagline to "For once don't do it" to oppose the brutal murder of George Lyodd in the USA. Why cannot Indian brands come up with something similar and try to educate Indian men? The brands that have huge fan following!! Probably an iconic campaign like the Jago Re campaign of the yore. Also, we need to take up a pledge to stand up against insinuations about women and objectifying women. For once, let's do it - I would say!! Something needs to happen and happen real quick. The best justice to women will be preventing another rape.
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In India, period poverty is costing the economy $87 billion, with 70% of reproductive diseases linked to poor menstrual health. Additionally, 40% of girls drop out of school during their periods, and 1 in 10 women can’t afford sanitary products. We’re also sending over 12 billion plastic pads to landfills each year. In my latest episode, I chat with Ira Guha, founder of Asan -a menstrual health venture tackling period poverty in India and beyond. Ira has designed and patented a unique menstrual cup at the Harvard Innovation Labs. Each Asan cup replaces 2,500 sanitary pads, and the company now serves over 60,000 users worldwide. Ira, a Cambridge and Harvard graduate, has earned accolades like the Cartier Women's Initiative Fellowship and an Innovate UK technology award for her work with Asan. In our conversation, Ira shares her inspiring journey, discusses what makes Asan Cups unique, and provides valuable insights into the benefits of switching from pads to cups. We cover everything from different cup sizes to practical tips for use. This episode is a must-listen for anyone interested in sustainable menstrual health options, especially if you’ve never used a menstrual cup before or have questions about where to start - The FemTech India podcast! 🎧✨ Full video on YouTube - https://lnkd.in/gJSKYhTg 🎙 Listen on Spotify - https://lnkd.in/g66_Yizh 🎙 Apple Podcast - https://lnkd.in/gDe44GJF FemTech India hashtag #periods hashtag #menstrual hashtag #cups hashtag #india
Founder & CEO @ FemTech India, Empowering FemTech through strategic consulting | Host - The FemTech India Podcast | Author of the First-Ever FemTech industry book
In India, period poverty is having a massive impact on the economy, costing $87 billion, with 70% of reproductive diseases linked to poor menstrual health. Additionally, 40% of girls drop out of school during their periods, and 1 in 10 women can’t afford sanitary products. We’re also sending over 12 billion plastic pads to landfills each year. In my latest episode, I chat with Ira Guha, founder of Asan -a menstrual health venture tackling period poverty in India and beyond. Ira has designed and patented a unique menstrual cup at the Harvard Innovation Labs. Each Asan cup replaces 2,500 sanitary pads, and the company now serves over 60,000 users worldwide. Ira, a Cambridge and Harvard graduate, has earned accolades like the Cartier Women's Initiative Fellowship and an Innovate UK technology award for her work with Asan. In our conversation, Ira shares her inspiring journey, discusses what makes Asan Cups unique, and provides valuable insights into the benefits of switching from pads to cups. We cover everything from different cup sizes to practical tips for use. This episode is a must-listen for anyone interested in sustainable menstrual health options, especially if you’ve never used a menstrual cup before or have questions about where to start - The FemTech India podcast! 🎧✨ Full video on YouTube - https://lnkd.in/gJSKYhTg 🎙 Listen on Spotify - https://lnkd.in/g66_Yizh 🎙 Apple Podcast - https://lnkd.in/gDe44GJF FemTech India #periods #menstrual #cups #india
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