L&K Saatchi & Saatchi’s Post

When I first started producing media for social platforms like YouTube and Instagram, I felt like there was A LOT I needed to know for my deliverables to perform. Since then, I feel like media-tech has successfully brought quality production elements to any consumer looking to get creative. There is a lot of discussion as to where the line is drawn between creative media, and plug-and-play media - but I feel it is nobody else's job to draw that line for your process. Creativity will always be a personal practice even when collaborating. Explore what you want to express and draw your own lines.

Some experiences are pure FIRE! Here's why: Creating unforgettable moments isn't just about doing something different every time. It's about making every interaction, product, or service leave a lasting impact. Introducing "Crafting Unforgettable Experiences". Use these strategies to: ↳ Ignite creativity ↳ Enhance innovation ↳ Build memorable experiences These methods will enable you to create magic in every moment. "Creativity is intelligence having fun." – Albert Einstein Creativity • Embrace new ideas and perspectives. • Encourage brainstorming sessions. • Foster an environment that celebrates innovation. Storytelling • Tell compelling stories about your brand. • Connect emotionally with your audience. • Make your message memorable. Personalization • Tailor experiences to individual preferences. • Use data to understand your audience. • Make each interaction feel unique. Engagement • Actively involve your audience. • Create interactive content. • Encourage participation and feedback. Consistency • Maintain a consistent brand voice. • Deliver quality experiences every time. • Build trust and loyalty. Surprise and Delight • Add unexpected elements to your experiences. • Create moments of joy and wonder. • Make your audience feel special. Collaboration • Work with other brands or influencers. • Combine strengths to create unique experiences. • Expand your reach and impact. Innovation • Stay ahead of trends and technologies. • Continuously improve your offerings. • Keep your audience excited and engaged. Relevance • Ensure your experiences are timely and relevant. • Address current needs and interests. • Stay connected with your audience. Reflection • Evaluate the impact of your experiences. • Gather feedback and insights. • Use learnings to improve future interactions. ♻️ Repost this to inspire others in your network.

https://lnkd.in/e5FeRBes Storytelling is a powerful marketing tool that enables brands to connect with consumers on an emotional level, making them memorable and fostering loyalty. Unlike traditional advertising, storytelling focuses on authentic narratives that reflect a brand's values and purpose. Brands like Apple and Patagonia effectively use storytelling to emphasize creativity and sustainability, building trust with their audiences. Key elements of a good story include a captivating hook, a relatable challenge, and a resolution that integrates the product as the solution. By maintaining consistency across platforms, brands can create unified, engaging campaigns. Ultimately, storytelling helps transform marketing efforts into meaningful experiences. Thankyou Devleena Banerjee CHRIST University, Pune - Lavasa for this opportunity.

Personal brands aren't built by: → Worrying about the algorithm → Praying for what works → Hoping to go viral They're built by: → People who have an opinion, and say it → Posts that show their story (good or bad) → Being consistent and showing up every day → Engaging and resonating with their audience → Focusing on being unique, not the same as others Yes, going viral feels nice. But you're not here to go viral. You're here to make an impact. And you're likely here for business. we are starting a series where we will share case studies of brands and entrepreneurs what is your suggestion? let us know your thoughts in comments ?? Muhammad Masood CEO and Founder of Advozzo Zain ul abedin Content Creator and Media Buyer Noman salamat Meta ads Expert Abu Bakkar Video Editor

Seeing, Hearing, Reading, Feeling! (Why Multi-Media Communication is Your Key to Success) In today's digital landscape, text just doesn't cut it anymore. Attention spans are fleeting, competition is fierce, and audiences crave engaging immersive experiences. That's where the magic of multi-media communication comes in. Remember: Tap into the power of the human voice, connect on an emotional level, and reach audiences who prefer to listen and learn. Use stunning visuals to grab attention, break down complex ideas, and create a visually appealing online presence. Anything you want to add? Do tell. P.S. Repost if you find this useful ♻️ Martin Stark Ali Uren Latha Karthigaa, PhD Roy Kowarski PETE COHEN BrandUpWise Marketing AusNZ

Story telling Our HCPs, and humans generally, are drawn to stories. To help us tell better tales and connect with more customers. Storytelling uses words to create attention and experiences in our listener's imagination. Storytelling can impact human emotions. It can also lead people to accept original ideas or encourage them to take action. Do’s • Use visuals • Know audience • Core message • Be honest • Make it useful • Leave room for imagination and interaction Just telling a story isn’t enough — you want one that resonates and grabs attention that’s why we do “show, don’t tell,” where we captivate our audience with details that bring our story to life. Storytelling isn’t just the story you tell — it’s how your audience responds and engages. Some kinds of storytelling require people to participate in the story especially when it comes to our interaction with HCPs, the interaction comes from the relationship the audience builds with the storyteller. Why do we use story telling? • Stories solidify abstract concepts and simplify complex messages • Stories promote and shape ideas • Stories bring people together • Stories inspire and motivate

THE BIG AND SMALL OF EVERY AD:   Client: Make the logo bigger but everything else smaller. Brand Manager: Make the ROI bigger but the costs smaller. Account Management: Make the Toll-Free number bigger but CTA even bigger. Copywriter: Make the headline bigger but the image smaller. Art Director: Make the layout bigger but headline smaller. Planner: Make the insight bigger but the observation smaller. Strategist: Make the observation bigger but the insight smaller. Studio Operator: Make the font size bigger but the iterations smaller. Creative Intern: Make the laptop bigger but the charger smaller.  Servicing Intern: Make the market visits bigger but the client meetings smaller. Creative Director: Make the grinding bigger but the cribbing smaller. Top Management: Make the award budget smaller but the credit list bigger. Tapri near agency: Make the gossip smaller but the gossip breaks bigger. Global Awards: Make the message bigger but the file size smaller.

Hello People, I hope this message finds you well. My name is Anukta, and I am currently pursuing my MA in Media and Communication Studies at CHRIST (Deemed to be University). I'm conducting a research survey as part of my dissertation on the topic of "Exploring Brand Wars in the Indian Market: Leveraging Emotional Branding and Storytelling Strategies" 📑 Your insights are crucial to my research, and I would greatly appreciate your participation. The survey will only take a few minutes of your time. 🕰️ Here's the survey link: https://lnkd.in/gwiAdcxN If you find the topic interesting, please consider sharing the survey with anyone you think might be interested. Your help is invaluable. 🤌 Thank you for your time and contribution. Your feedback is vital to advancing our understanding of this topic.🙋🏻♀️ I would love to know your insights on the survey or the topic down below in the comments as well 🫶 #research #branding #brandwars #Emotionalbranding #storytelling

Today, my copywriting and creative team approached me with a concern: "Deepak, we're feeling bored. Could we consider switching the accounts among ourselves?" I acknowledged their suggestion, recognizing the potential for a positive shift. "It's a good idea. But before we proceed, let's take a step back. Identify some key mistakes or areas for improvement within your current accounts, and we'll reassess from there." Two hours later, the team returned with five sheets detailing the issues they’d discovered across all accounts. My feedback was straightforward: "Now that we’ve identified how we can improve, let's focus on addressing these issues first. Once we've implemented the necessary corrections, we’ll consider adjusting the assignments." What became evident through this exercise was not simply a matter of boredom—it was about a lack of innovation in their daily tasks. By channeling their energy toward continuous improvement and introducing fresh perspectives, the sense of monotony dissipated, proving that fostering creativity and change within the team can reinvigorate their approach. This approch of identifying the issue and root cause of it always worked, only then you can reach the correct solution. Changing the assignments and making the floor happy was the easiest option- but it could have made the whole operations go haywire. In my opinion any change should be done with a purpose and scale.

Storytelling, the scale of persuasion and retention: A neuromarketing approach. SP Jain School of Global Management - Dubai, Mumbai, Singapore & Sydney By: Dr.Christopher Abraham Ph.D, FCIM #neuromarketingapproach #realbeautycampaign #justdoitcampaign #thinkdifferentcampaign #persuasion #retention