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Amid endless political, humanitarian and climate crises, brand owners have the opportunity to spark joy for their consumers through products that offer a little sip of levity and fun. We caught up with Finlays’ Director of Strategy and Insights, Sian Edwards, to discuss the emergence of “little treat culture” in beverages. From artisanal coffee to bubble teas, consumers are now seeking out quick bursts of happiness from their beverages which balance innovation with indulgence. Keen to capitalise on this trend? Explore the full 1750 article here: https://lnkd.in/e2w3bMFJ

Innovation or aberration? Pillsbury Candle x Goose Creek Imagine lighting a candle and instantly filling your home with the scent of freshly baked cookies, cinnamon rolls, or sweet pastries. That’s the promise behind the collaboration between Pillsbury and Goose Creek, blending nostalgia with clever design to create a product that’s as comforting as it is intriguing. On one hand, it’s a brilliant nod to the growing trend of turning culinary experiences into fragrance products—scents that don’t just decorate but tell a story. On the other hand, do we really need our candles to smell like desserts? Is this sensory innovation at its peak, or just another case of emotional marketing taken too far? What do you think? Is this partnership a stroke of genius or a step too far? 👇 Share your opinion in the comments—we want to hear your thoughts! The controversy is on the table! 🍪🕯️ 👉🏼#AccurateInspiration 👉🏼#FollowTheConversation

‘Swavoury’, rainbow flavours, and caramelised indulgence, how far could your brand push the breakfast experience? Breakfast is no longer confined to 8 am at the table. The lines between meal occasions are blurring, opening doors to creativity and innovation. Enter “swavoury”, where sweet and savoury flavours collide creating indulgent yet permissible options. Think caramelised biscuit spreads or rainbow-inspired flavours. The challenge? Meeting consumer desires for fantasy flavours while maintaining relevance to your brand. How far can your brand push the boundaries of flavour? Want to read more about how brand leaders plan to win in breakfast? We’ve left a link to the event write-up in the comment section.

94.2% of the experts believe that artisanal chocolates will captivate the consumers in 2024. Also 84.6% of the experts believe that bean to bar philosophy will continue to resonate strongly. We are proud to be the central India's only bean to bar craft chocolate making brand. Do you resonate with the 2024 chocolate trends ? Have you ever tried an authentic chocolate with 60% above cocoa where you know the source of the beans? Comment below if you know of any craft chocolate makers brand..

What if non-alcoholic beverages didn’t want to imitate alcoholic drinks? 🍸❌ Instead of playing the same game, some brands are exploring completely new spaces. During the recent non-alcoholic conference, I was thrilled to see brands stepping away from the same old. 🙌 Some brands are done with the idea of making an “almost whiskey” or an “almost gin.” They’re creating something new. They’re turning their products into something entirely fresh—a whole new category altogether. This is exactly what Sylva Labs is doing. They’re not trying to make a whiskey without alcohol. They’re exploring new ingredients and techniques to create something that’s never been tasted before. 🔥 Here’s how: 💥 Sonic Aging — A revolutionary process with oxygen, heat, pressure, and ultrasound extracts flavors from wood. 🌳 The Power of Wood — They’re exploring wood as an ingredient itself, building flavour profiles that stand on their own. 🚀 Continuous Innovation — Four new spirits each year, all wildly different from the last. Each a journey into unexplored tastes and ingredients. What if your brand wasn’t focused on imitation, but on creation? How could you rethink the rules to build a category all your own? 🌱

Join our Growth with Dyverg Brands, LLC Are you ready to invest in a healthier, tastier future? Look no further! Dyverg Brands invites you to explore exciting investment opportunities that align with our strategic vision. At Dyverg Brands, we’re not just revolutionizing the food and beverage industry; we’re redefining the very essence of consumption. Our commitment to transformative change extends beyond our products—it’s an invitation to visionary investors who share our passion for a better world. Why Invest in Dyverg Brands? Strategic Positioning: Dyverg Brands occupies a unique space in the market. We’re at the forefront of reshaping the industry by introducing innovative ingredients that prioritize both flavor and wellness. As an investor, you’ll be part of this strategic movement. Health-Conscious Consumers: The demand for healthier food and beverage options is on the rise. By aligning with Dyverg Brands, you tap into a growing consumer base that seeks products that enhance well-being without compromising taste. Flavor Without Compromise: Our approach ensures that every product delivers taste without compromise. We replace conventional ingredients with healthier alternatives, making it easy for consumers to make better choices. Dyverg Brands is poised for exponential growth. Join the Movement: We seek visionary investors who share our passion for reshaping the industry. Be part of a movement that transcends profit margins and prioritizes health, flavor, and sustainability. Contact us for our pitch deck! Explore Dyverg Brands: Visit Our Website #DyvergBrands #InvestInHealth #TransformativeChange #pitchdeck

Alex Cooper revealed her secret project. Making her debut in the beverage market with Unwell Hydration. Crafted for both 𝑛𝘪𝑔𝘩𝑡𝘴 𝘰𝑢𝘵 𝘢𝑛𝘥 𝘵ℎ𝘦 𝘮𝑜𝘳𝑛𝘪𝑛𝘨𝑠 𝑎𝘧𝑡𝘦𝑟, Unwell Hydration is set to launch January 1 exclusively at Target. Each bottle is packed with: - 700mg of electrolytes for hydration - B vitamins for wellness support - Green coffee extract for a light energy boost In partnership with Nestlé, Cooper is leveraging the resources of a global leader to ensure streamlined distribution for the launch. But Unwell Hydration isn’t just a product—it’s part of a larger vision. By tying her media brand (Unwell Network) into the product, Cooper is creating a loop where her content markets the drink, and the drink reinforces the strength of her brand. Allowing her to leverage her 3.3M IG followers and audience to generate buzz and drive sales. Functional beverages are booming (𝐞𝐱𝐩𝐞𝐜𝐭𝐞𝐝 𝐭𝐨 𝐫𝐞𝐚𝐜𝐡 $𝟑𝟑𝟗.𝟔𝐁 𝐛𝐲 𝟐𝟎𝟑𝟎) and Unwell Hydration is set to capitalize. Creators like Alex Cooper are continuing to redefine how influence and commerce blend.

"What Makes a Coffee Brand Iconic? Lessons from Suntory's BOSS Coffee" At TB Brown, we recently came across an insightful article on BeverageDaily.com highlighting the enduring success of Suntory's BOSS coffee brand. Launched in 1992, BOSS quickly became Japan's leading canned coffee, recognized by its iconic logo featuring a mustachioed man smoking a pipe. This design was a nod to blue-collar workers, positioning the brand as a 'partner' and inspiring the idea that hard work can elevate anyone to 'boss' status. The brand's marketing strategies have been just as impactful. Since 2006, American actor Tommy Lee Jones has been the face of BOSS coffee in Japan, starring in commercials that skillfully mix humor with empathy. These campaigns have not only solidified brand recognition but also fostered a cultural connection between Eastern and Western audiences. BOSS coffee's adaptability also deserves praise. With the introduction of the Craft BOSS series, the brand successfully targeted younger consumers by using PET bottle packaging designed for gradual consumption. This innovation has drawn in millennials who were previously less engaged with canned coffee. BOSS coffee’s sustained success demonstrates the power of understanding consumer identities and communicating brand values through thoughtful design and marketing. At TB Brown, we’re inspired by these lessons and are here to help you bring your own ready-to-drink (RTD) coffee ideas to life. We offer custom coffee extracts and instant coffee solutions tailored to your needs. Let’s create something iconic together!   #RTDCoffee #CoffeeExtracts #InstantCoffee #TBBrown 

🌊 The hydration market is booming 🌊 Brand Explorers, are you thirsty? We’ve all seen Liquid Death Water 🖤 They’ve challenged the norms and resonate with their punk ethos. Like the idea of a new water brand? Then here are 5x innovation sparks from drinks brands: Historic Innovation: 🔄 Reinvent traditional drinks for today’s trails like Floda’s non-carbonated sodas. Bold Personalities: 🎨 Stand out with vibrant colors and designs, inspired by Hip Pop Kombucha. Natural Superpowers: 🌿 Channel Supernatural Fuels and energize with the power of nature. Engage with Nostalgia: 🕰️ Capture hearts with nostalgic vibes à la Future Kombucha. Sustainable Practices: 🌱 Embrace Nobl Water’s eco-friendly, plant-based packaging. 🏞️ Innovate & Inspire:  Create a hydration brand that’s as adventurous as your consumers! Left you thirsty for more? ♻️ Repost and share with your network 👍 Give it a like 📣 Let us know what you thoughts #OutdoorIndustry #BrandInnovation #HydrationRevolution#EcoFriendlyBranding #MarketTrends

Could collaborations be the key to driving fresh innovations? 🤝✨ It’s no secret that innovation in food and beverage has taken a bit of a back seat over the past year, as brands navigated tighter budgets and changing priorities. But in recent months, we’ve seen innovation begin to pick up again – and collaborations are playing a big role in that resurgence. Partnering with other brands (or even pop culture icons) is a smart way to create excitement, expand reach, and connect with new audiences. Whether it’s a holiday-themed product or a tie-in with a hit TV show like the Emily in Paris x Lillet wine range, these collaborations are helping brands bring something fresh to the table. Have a read through our latest trend watch report for more inspiration: https://lnkd.in/gvcc9cYv #trends #insights #ingredients