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Product wahi, packaging nayi. The new age D2C brands from legacy organisations are the hot favourite of VCs because they bring the best of both the worlds: - Years of inherent knowledge of the category and ready control of supply chain - Understanding of power of brand which immediately gives them an edge over any other "similar age" brand. So be it the Rare Rabbit from Radhamani Textiles or Hocco ice cream from Havmor Ice Cream Pvt Ltd, these new age brands are closer to hearts of both new-age customers and VCs. I feel this has given a completely new outlook to the new generation of legacy business houses to put brand at forefront and make the best out of both "Brand" & "Product" world. For the first time, nepotism is going to do some good (unlike Bollywood) to the startup ecosystem of India. #startups #d2cbrands #positivenepotism Image credit: ETRetail

We are thrilled to share about one of our clients, FarmDidi, a food-tech #D2C startup on a mission to provide traditional handmade high-quality food products by empowering 1 million rural women. Here's to more #empowerment and #impact in every handmade bite! “Most of the third parties are typically very transactional in how they operate. It is always about the scope of work with limited accountability. Being a startup I was looking for someone who can hustle along with us, who are very close to the team and looking for wins like us. With Umanshi Marketing And Branding, it never felt that there is a different company in another universe, but it always felt that there is my team who is working with our goals. I also want to thank Sonali for her sheer dedication and unmatched ability to get things done. #Umanshi, you have an amazing team! Keep up the good work!” says Manjari Sharma, #Founder, FarmDidi. Thank you, Manjari Sharma, your kind words mean a lot to us! It's this kind of #encouragement that keeps us motivated. #Lovewhatwedo #Startups #SMEs #DigitalMarketing #FMCG #B2C #PerformanceMarketing #StartupMarketing #ClientTestimonials #MarketingConsultancy #Umanshi #UmanshiMarketing

Story of Zepto: How Is It Delivering Groceries in Ten Minutes? Zepto is a startup based in Mumbai that offers a 10 -minute grocery delivery service. The owners of Zepto, Aadit Palicha, and Kaivalya Vohra launched Zepto to provide customers with ultra-fast grocery delivery. Make sure you like and follow :@karlostartup Video credit:@indianhustlewithpranav #zepto #grocerydelivery #s#startupstories #karlostartup

Childhood friends to a $5 billion Company and now an IPO (Zepto Story in a Minute)- Zepto is a Mumbai-based startup founded in 2021 by childhood friends Aadit Palicha and Kaivalya Vohra. The idea for Zepto arose during the COVID-19 pandemic due to the increased demand for fast delivery services as people were confined to their homes. Initially starting as KiranaKart, a grocery delivery service promising deliveries in 45 minutes, Zepto pivoted to offer a 10-minute grocery delivery model, distinguishing itself in the market Zepto rapidly expanded its operations, working with 86+ dark store owners in multiple areas, facilitating over a million deliveries in its first year The company's success lies in its network of 'cloud shops' and micro-warehouses strategically positioned to efficiently deliver a wide range of products within 10 minutes Zepto secured significant funding rounds, with its valuation reaching $5 billion by August 2024 Quick commerce startup Zepto has picked investment banks like Goldman Sachs, Morgan Stanley and Axis Capital as advisors for its initial public offering (IPO) that is set to launch in the second half of 2025 Source- Startuptalky #ipo #zepto #finance #news #learning #growth #development LinkedIn for Marketing LinkedIn for Learning

Never run out of cash, if you want to build a successful business. Recently, Purplle.com bagged Rs.1000 cr. funding, how it became possible for a startup amongst competitors like Nykaa? Here Manish Taneja, CEO and Co-Founder at Purplle.com shares insights on why most companies fail, emphasizing that they primarily run out of cash rather than having flawed business models. He recounts advice from a founder at his previous company, Avendus, highlighting the importance of staying in the game to succeed in a growing economy. Manish explains how his team managed their operations tightly to keep cash needs low and ensure survival. Watch the full conversation with Manish here- https://lnkd.in/deDsSc-v #startup #purplle

Pawan Gupta is the founder of Fashinza - an apparel-tech startup that has raised more than a hundred million dollars in debt and equity to date. The problem he is solving at Fashinza boils down to a single metric- he wants to reduce the time it takes to release a purchase order in the apparel and fashion space. Make sure you like and follow :@karlostartup Video credit:@fnnnewsIndia1103 #Fashinza #FashionStartups #pawangupta #karlostartup

From chic looks in #MetGala2024 to the world of #Startups, #AliaBhatt does it all well! 🎯 👉 With a diverse portfolio of #investments in #startups, including the innovative personal styling platform Style Cracker and the groundbreaking biomaterial startup Phool, Bhatt is not just a Bollywood star but also a savvy entrepreneur. 👉Her strategic investment in beauty and fashion e-commerce giant Nykaa has paid off handsomely, with the company boasting a market cap of $5.77 billion as of May 2024. Meanwhile, Phool.co has raised an impressive $11.7 million, driving sustainable innovation forward. 👉Furthermore, Bhatt's involvement in StyleCracker reflects her commitment to empowering individuals to express their unique style. According to the latest post-round ownership report, founders retain a substantial 36.11% ownership, indicating the startup's promising trajectory. 👉Bhatt's firm, Ed-a-Mamma, is said to be a Rs 150 crore brand now. As she graces the global stage of fashion's most prestigious event, Bhatt exemplifies the modern-day entrepreneur—bold, visionary, and unafraid to diversify her portfolio beyond the silver screen. At Excluto, we are building a #WealthTech platform for VCs & LPs to connect and explore #VentureCapital as an #AssetClass Image Source: Business Today #EntrepreneurialSpirit #InvestmentSuccess #FashionInnovation #Investor #Invest #Wealth

Today, we’ll explore three more startups that pitched their business models to the Sharks and delve into the factors contributing to their successful deals. But before we delve, let's see a few key pointers: Artinci was the first startup to pitch itself. It is a 100% Sugar-Free Product seller. It covers various categories of confectionaries including Ice Creams, Indian Sweets, Cookies & Cakes. Artinci has filed a patent for Proprietary Sweetener. The company’s stated USP is that its sweets prevent sugar spikes. The second startup that was featured on Shark Tank India Episode 23 was the Rage Room which rents out room to peoplele with different items whom they can vent their anger upon. Customers sign a waiver form. The Rage Room also provides customers with a Paint room for handling anger management issues effectively. The third startup that offered its products at Shark Tank was aastey which provides Sustainable & Size Inclusive Athleisure Wear. It has a diverse product range including- Leggings, Sports Bras, Tank Tops & Others., across 24 Total Sizes. Their clothing is made from 100% recycled polyester which has been developed in-house after 1 year of R&D. #planify #sharktankindia #sharktank #sharktankindiaseason3 #sharktankindiaseason3onsonyliv #startupstories #startupsindia #startupfunding #startupinvesting

Day 9/11 of my series on Indian startups overcoming challenges. Let's talk about my favorite shark Peyush Bansal's venture LENSKART today, which faced a massive customer trust crisis. The Challenge:   In its early days, Lenskart had a problem with poor product quality and delivery delays. As complaints mounted, customers started losing trust in the brand. Many people were unwilling to buy eyeglasses online without trying them on, leading to a drop in orders. The Solution:   1. Home Try-On Program: Lenskart launched a home trial service, allowing customers to try multiple frames at home before making a purchase. This immediately boosted confidence and addressed the "touch-and-feel" concern. 2. Customer Service Overhaul: They revamped their customer service system to ensure faster resolutions to complaints, significantly improving customer satisfaction. The Outcome:   Lenskart bounced back and is now the leading online eyewear retailer in India. The home trial service has become a staple of their business, proving that innovation can restore customer trust. Key Lesson:   Building customer trust is everything. When trust is broken, innovative solutions like Lenskart's home trial program can help regain customer confidence and drive growth. Stay tuned for tomorrow's post as we explore another exciting comeback story! #StartupFailures #Entrepreneurship #BusinessLessons #IndianStartups #Lenskart #Peyush Bansal

An insightful podcast by Anirudh A D. episode featuring our angel investor Kshitij Saxena, He dives into how startups like ours are reshaping entire business departments for SMBs through capability aggregation. 💡 This model is transforming B2B marketplaces, driving exponential growth by allowing companies to outsource essential functions and focus on scaling their core strengths. Tune in to hear Kshitij's thoughts on his angel investing thesis and experience.