Lob’s Post

:👀 You see QR codes everywhere, but did you know they are one of the best ways to track the success of your direct mail campaigns? 📬✨ Unlock the potential of QR codes and see how they can transform your marketing strategy by providing actionable insights and increasing engagement. 😃 Don't let your mail go unnoticed—make it interactive! 🤳🏻 https://hubs.ly/Q02Dy8Yc0 #DirectMail #MarketingStrategy #QRCodes #Taradel

💌 Direct Mail Done Right 📢 With everyone getting so many emails, standing out in the inbox can be tough. That's why many marketers are turning back to direct mail campaigns. Did you know that up to 90% of direct mail gets opened compared to just 20-30% of emails? It's time to take advantage of direct mail with these seven strategies: 💌 Personalize: Create unique, individualized messages to grab your audience's attention 🌐 Go Interactive: Use QR codes, personalized URL’s and Augmented Reality to engage your audience 📄 Paper Matters: Don't overlook the paper and finishes; they can make a huge difference ✨ Add Enhancements: Spot colors, metallics, white ink, textures and coatings create memorable impressions 📬 Try Postcards: They have a great track record of getting noticed 💌 Envelopes Count: A colorful, inviting envelope can be your secret weapon 📦 Make it Bulky: Thick envelopes intrigue recipients and oversized postcards grab attention Even in the digital age, direct mail remains an affordable and effective marketing tool. Level Up Your Direct Mail Campaign With Heeter! https://hubs.la/Q02fRBDx0 #DirectMail #MarketingTips #StandOut 📬

In our latest blog, we dig into the reasons why direct mail is thriving in the digital age. 🔗 Find the full article on our blog https://lnkd.in/g-6MVrkt. We'd love to hear your thoughts and experiences with direct mail in the digital age – don't forget to join the conversation in the comments section! 💬 #directmail #technology #advertisingandmarketing

💌 Direct Mail Done Right 📢 With everyone getting so many emails, standing out in the inbox can be tough. That's why many marketers are turning back to direct mail campaigns. Did you know that up to 90% of direct mail gets opened compared to just 20-30% of emails? It's time to take advantage of direct mail with these seven strategies: 💌 Personalize: Create unique, individualized messages to grab your audience's attention 🌐 Go Interactive: Use QR codes, personalized URL’s and Augmented Reality to engage your audience 📄 Paper Matters: Don't overlook the paper and finishes; they can make a huge difference ✨ Add Enhancements: Spot colors, metallics, white ink, textures and coatings create memorable impressions 📬 Try Postcards: They have a great track record of getting noticed 💌 Envelopes Count: A colorful, inviting envelope can be your secret weapon 📦 Make it Bulky: Thick envelopes intrigue recipients and oversized postcards grab attention Even in the digital age, direct mail remains an affordable and effective marketing tool. Level Up Your Direct Mail Campaign With Heeter! https://hubs.la/Q02fRzPj0 #DirectMail #MarketingTips #StandOut 📬

Email Campaign Dont’s 4: Don’t Forget to Optimize for Mobile Today, people tend to check their emails on the go. So, ensure that your email campaigns are optimized for mobile devices for readability and engagement. Make it easy for mobile users to interact with your content, from the subject line to the CTA. 🚀 So, before hitting send, go ahead to ask “Is this mobile ready?” #Moosend #EmailCampaigns FlippingBook

Fresh Way To Send Review Requests (Email + SMS) + Video 🎥 Combined Email & SMS campaigns, multi-step sequences, activity tracking, video review requests + more 😍 Read our change log here: https://lnkd.in/eU-WBREe

Should you or shouldn't you start with SMS marketing? Honestly, that's not really the question. Because: you absolutely should! 😂 Let us explain! First, 85% of mobile phone owners in #Australia will read a text message within five minutes of receiving it. 𝗧𝗵𝗮𝘁'𝘀 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗰𝗮𝗹𝗹 𝗲𝗻𝗴𝗮𝗴𝗶𝗻𝗴! Second, 𝗶𝘁'𝘀 𝗰𝗼𝘀𝘁-𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲. Compared to other channels, SMS is fairly inexpensive. Plus, once a customer interacts with you, all it takes is another SMS to re-engage them (already starting to do the math on how much of your re-targeting budget you can save?)! Third, businesses that start using SMS marketing, see immediate success. Take for instance the American Doughnut Kitchen. Once they added text messaging to their marketing mix, they saw higher click-through rates and a rate of almost 𝟵% 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲𝗱 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲𝘀 from these specific SMS campaigns. Need more reasons? Sure! Check out our guide on SMS marketing to get more insights. 👉https://hubs.ly/Q02vPlhK0 #SMS #SMSmarketing #SMScampaigns

Did you know? The average person holds onto direct mail for 14.5 days! 🤯 That means your message has way more time to sink in compared to a quick scroll past a digital ad. In fact, direct mail boasts a 4.4% response rate, while email struggles to reach even 0.12%. That's a HUGE difference to your bottom line! #DirectMailWorks #MarketingTips #DataDriven #DRMG #GrowYourBusiness

📬 Why Direct Mail Still Leads in Trust and Conversion 💡 In a digital-first world, many might assume online ads dominate when it comes to winning consumer trust. But here’s the reality: 76% of consumers trust direct mail more than digital ads according to a survey by MarketingSherpa. Why? It’s simple. Digital ads are often perceived as intrusive and untrustworthy. Direct mail, on the other hand, offers a more tangible and personal experience, building a level of trust that digital ads struggle to achieve. And trust? That’s the key driver behind conversions. When consumers trust a brand, they’re more likely to engage and act—making direct mail a reliable powerhouse for generating leads and boosting response rates. Are you leveraging this trust-building tool in your marketing mix? #DirectMail #Marketing #LeadGeneration #ConsumerTrust #Advertising

Did you know? 💡 According to research by MarketResearch, direct mail costs 42% less per minute of attention than a social display ad. In a world where digital noise is louder than ever, traditional marketing channels like direct mail are proving their worth. 💪 Here's why direct mail deserves a spot in your marketing strategy: ✔️ Higher Engagement: Direct mail often receives more undivided attention compared to digital ads. ✔️ Tangibility: Physical mail creates a tangible connection, leaving a lasting impression. ✔️ Cost-effective: Achieve more with less; direct mail offers an efficient ROI. Don’t overlook the power of the mailbox! 📬 #Mail #mailhouse #directmail