Loeb & Loeb was proud to be a sponsor of the 2024 LA Uncorked, an annual event held by ACG Los Angeles. Hosted at the Wallis Annenberg Center for the Performing Arts, our team members welcomed guests at our table, offering hand-selected wines from the event and custom Loeb items. Several of the firm's Capital Markets & Corporate attorneys attended, connecting with colleagues and clients.
Sunday was St Patrick’s day. A global day of celebration of Irish culture which feels like it’s getting bigger each and every year in its scale.
So what better day to jump in, join the fun and see if you can get people to reappraise what they drink … and whether there might be more than Guinness to enjoy.
That’s what Kahlua did. And people loved it.
🎉 The atmosphere/ambience, infectious enthusiasm, jolly
🎻 The music (contributing to the above)
🤣 Funny - the story, the facial expressions, the Tucan, the twist
😯 Surprise/curve ball - the moment of him turning round with a cocktail, the play on Guinness
🍸 The twist on tradition and acceptance - celebrating non conformity, affectionate
It also gives them a powerful positive association or space to be part of the big event. Being a part of St Patrick’s day.
This all meant that the ad was seen as incredibly well loved, resonant, highly distinctive and really did make people who wouldn’t have considered Kahlua pre seeing the ad actually want to try it. Only 3% considered the brand before being exposed to the ad in the middle of programming surrounded by other ads …. And after, 22% would consider it.
Now to the elephant in the room. Not everyone realised or remembered it was a Kahlua ad. We show the ad as part of an ‘ad break’ with other ads in the middle of programming then ask what brands people remember being advertised. The number mentioning Kahlua is less than we’d often see. BUT - there is an additional 10% who talked about espresso martini (which benefits Kahlua).
Inevitably …. There are also 7% who remember Guinness.
Now we could see that as a really bad thing … or we could weigh up a few things:
- It’s a smaller brand. They have a lot to gain by being part of St Patrick’s day, being another drink to consider, being humorous, being an accepted drink.
- The way it positions Kahlua cleverly as an alternative. An attractive one. A fun one. An accepted one is very clever.
- Is Guinness really a competitor? Or given the number who do get the brand, is attaching the love so many feel for Guinness powerful?
- Could Kahlua habit stack on Guinness as James Clear would say? When you’ve had enough Guinness you move seamlessly to Kahlua or an espresso martini
I say well done to Kahlua, Pernod Ricard and Wieden + Kennedy
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https://lnkd.in/e-VVDCSChttps://lnkd.in/ema3AbMW#consumerinsights#kahlua#advertising#marketing#effectiveadvertising#stpatricksday
🏆 Award nights and galas deserve a sprinkle of magic, don't you think?
Elevate these occasions with a mix of professionalism and wonder.
My Hosting services are not just shows, but experiences that resonate.
#AwardNightMagic#GalaEnchantment"
Upon Further Review: Litigation Arising From Sports Contracts, Transactions, and Intellectual Property, and How to Prevent It
Today (June 20, 2024) at 1:30 p.m. CT, Sarah Pack and I will be speaking at State Bar of Texas Annual Meeting at the Hilton Anatole in Dallas, Texas on the topic referenced above. If you are available and in town, come check us out.
#SportsLaw#DennieSportsLaw#DFWSportsLaw#TexasSportsLawhttps://lnkd.in/g26BG8iE
Here's the link to the material we presented at our Scottish CASS Forum: https://lnkd.in/e6uH95rb
Let me or the team know if you'd like to catch-up on any of the points discussed.
Head of Client Assets Consulting at KPMG | 20+ year SME in Financial Services
Great trip to Edinburgh earlier in the week to co-host the Scottish edition of our CASS Forum with Jennifer Duncan. A big thank you to the clients who made the event such a success, to my colleagues David Roberts, Ian Taylor, Bronwyn Allan, Douglas Dick, Camilla Austerberry and Olivia Reed for their insightful presentations, and to Adam Kyle, CFA for his organisation behind the scenes.
We'll share the material shortly - please get in touch with me or one of the team if you'd like to catch up on any of the topics we covered.
Excited to share the vibrant highlights from last month's Multi-Chamber Mixer at Musket Ridge, where businesses from the Maryland Black Chamber, Maryland Hispanic Chamber, Frederick Hispanic Chamber, and Washington County Chamber came together!
Thank you to the Frederick County Chamber of Commerce for having us capture this amazing event!
"🌟 Wishing all our clients, partners, and well-wishers a joyful and prosperous Dussehra! As we celebrate the victory of good over evil, may this festival inspire strength, success, and new beginnings in every endeavor.
At GD Event Management, we are grateful for your continued trust and partnership. Together, let's keep creating remarkable moments that leave lasting impressions.
Happy Dussehra to all! 🌟
#HappyDussehra#GDEventManagement#FestivalOfVictory#CelebratingSuccess"
Today, I had the privilege of attending KML's Top 30 Under 30 Summit. Thank you The Westin Harbour Castle, Toronto and Sam for giving me and my colleagues this opportunity. And congratulations to Aaron for the well-deserved award! We're so proud of you! 🎉
I arrived already expecting to learn, but the panel sessions far exceeded my expectations. I'm excited to share my key takeaways:
📝"Diversity" extends beyond race, age, and gender orientation to include learning abilities. Most people who work in FOH are experiential learners, retaining information better through hands-on experience. Training should be tailored accordingly, rather than relying solely on PowerPoint slides or written materials.
📝Encourage every associate to collaborate and contribute to changes; give them a sense of purpose.
📝When hiring, shift the focus from "Will they stay?" to "How do we retain them?"; what we should be looking for, especially in the service industry, is Authenticity.
📝Going Green— This shouldn't mean taking away amenities or putting the burden on the guests in any way, it means offering an alternative.
📝Pre-Shifts— the hallmark of service excellence; setting the mood for associates and keeping them informed impacts guest's experiences more than you think.
Director of Human Resources The Westin Harbour Castle, Marriott International
So excited to be at the
KML Top 30 - Under - 30 Summit with members of The Westin Harbour Castle, celebrating our award winner Aaron Foster! Congratulations to all 30 Next Gen Trailblazers and to the various panel members for sharing their invaluable insights into a variety of timely topics!
What a great event to be a part of! It was fantastic to see all of our clients in person, ranging from Financial Services to Large Corporations and discussing how our clients are using AlphaSense to DEFY Doubt!
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We're still buzzing about our incredible DEFY London event at the Pelligon…!
See the highlights featuring our EVP of Product Development, Stephen Lynch, and SVP of Corporate Sales and UK Country Director, Daniel Sanchez-Grant, alongside our special guest, Steven Bartlett!
Next up, Chicago, get ready to hit it out of the park! ⚾
So grateful for your partnership, Loeb & Loeb LLP! We had so much fun last Thursday--always a pleasure to see your team.