The New York Times recently published "A Guide of American Museums to Visit This Year." Among the stunning recommendations is the Virginia Jaramillo exhibition, "Principle of Equivalence."
This exhibition was organized last summer by the Kemper Museum of Contemporary Art in Kansas City and is now touring the United States. It was a great honor for me to meet Virginia Jaramillo through my collaborations with the Kemper Museum.
Can you imagine where the exhibition catalog was printed and bound? Italy, in the Veneto region.
As I tour museums and cultural institutions across the USA, this week I am in San Francisco, I make it a point to check where significant art publications originate. Often, they hail from the same region I come from.
Since 1450, a robust printing industry has emerged, spreading rapidly across Europe—from Germany to Italy, and then to France, the Netherlands, Spain, Hungary, Poland, Belgium, England, Switzerland, Austria, and Sweden. By 1480, there were an estimated 110 print shops, 50 of which were in Italy.
It's estimated that 38% of books printed in Italy and 15% of those printed in Europe in the 15th century were produced in Venice.
This is the story of a long tradition, an important form of business, and the #internationalization of enterprises that has innovated over the years and centuries but has always remained in service of contemporary global culture.
And which today more than ever is a tool for #sustainability education with an huge learning and engagement power for all ages of museum visitors.
Where do we draw the line today between some high craftsmanship products, their history, the sustainability projects of their makers, the messages they convey, the cultural heritage they represent, and the artworks?
As a consultant for both foreign and Italian companies specializing in high #craftsmanship and #art, my focus is not only on #compliance in the USA market but also on protecting and promoting their status as #culturalheritage.
By fostering collaborations and events with American museums, we elevate these products to instruments of sustainability education, which they inherently are.
The benefit is mutual for both parties, businesses and museums, and thanks also to technology it enriches the entire global community.
#highcraftsmanshipmeetsart #internazionalizzazione #madeinitaly
Fashion Photographer and Ai Art-Director
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