Logan’s Post

"Simplicity is the hardest and strongest form of creativity." Zo omschreef de jury ons nu bekroonde werk voor Telenet en Lidl. En naar mijn mening mag er gerust wat meer van dit soort eenvoud komen op vlak van employer branding. Employer Brands durven vaak geen keuzes maken. Waardoor campagnes alle kanten op schieten en de bal missen. Kies bewuster wat je nu wil en moet vertellen en wat voor een andere keer is. Check de cases hier: https://lnkd.in/eyj6KQc6 https://lnkd.in/ei42jNKJ

Hoje (30/9) é o último dia!!! Então bora inscrever seus melhores cases de Trade Marketing no #PrêmioTopTrade 2024!!! Veja o recado do CEO da SA+ Trade e meu sócio, Eduardo Jaime Martins. O prêmio é mais uma iniciativa da SA+ Trade para reconhecer e promover empresas e profissionais das áreas Trade que usam ferramentas inovadoras e que desenvolvem ações voltadas para o sell out com foco no consumidor. Vamos premiar cases de sucesso nestas 6 categorias: •Trade Digital •Retail Media •Calendário Promocional e Visual Merchandising •Experiência do Shopper •Estratégia de CRM •JBP Também vamos premiar 2 profissionais, sendo um do varejo e outro da indústria, por seus resultados relevantes nas áreas Trade. A premiação ocorrerá em novembro deste ano num evento que reunirá os principais nomes do setor. Os vencedores vão ganhar o troféu Top Trade 2024!! >>> Inscrições e regulamento aqui: https://lnkd.in/eN4Y_2BK Abração e boa sorte a todos #samais #samaisvarejo #samaistrade #premiotoptrade #trademarketing #varejo #retail #supermercado #industria #retailmedia #merchandising #sellout #crm #tradedigital #calendariopromocional #jbp

Will Albert Heijn‘s B Corp status start a move for other supermarket chains to follow suit and gain recognition in a similar way? If so, what would be the implications for their supply chains?

Cuidado!!! Não perca o prazo de inscrição para o #PrêmioTopTrade 2024, que vai até 30 de setembro. Escolha seus melhores cases de Trade Marketing e os inscreva já. Sim, pode ser mais de um! Vamos premiar seis cases nestas categorias: •Trade Digital •Retail Media •Calendário Promocional e Visual Merchandising •Experiência do Shopper •Estratégia de CRM •JBP Também vamos premiar dois profissionais, sendo um do varejo e outro da indústria, por seus resultados relevantes nas áreas Trade. Em breve divulgaremos os finalistas. A premiação ocorrerá em novembro deste ano num evento que reunirá os principais nomes do setor. Os vencedores vão ganhar o troféu Top Trade 2024!! >>>Inscrições e regulamento aqui: https://lnkd.in/eN4Y_2BK <<< Não perca a oportunidade de participar deste importante movimento e mostrar como você e sua empresa estão contribuindo para o desenvolvimento do Trade Marketing. Forte abraço e boa sorte a todos!! SA+ Trade SA+ Ecossistema de Varejo #samaistrade #premiotoptrade #trademarketing #varejo #retail #supermercado #industria #retailmedia #merchandising #sellout #crm #tradedigital #calendariopromocional #jbp

Reunião com essas feras do PDV. Alinhando os direcionamentos em busca da Excelência.

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Que momento mágico! Treinamento, alinhamento e estratégias de execução detalhadas para fazer o segundo semestre campeão.

🚀 🇧🇷 The Growth of Private Label Brands in Brazilian Retail 🚀 As retail landscapes evolve, one trend stands out prominently: the rise of private-label brands. In a recent article in MERCADO&CONSUMO, Marcos Gouvea explores the eight key reasons behind the surge in private-label brands' presence in Brazilian retail. The core assertion? Private label brands are poised to claim a larger share of retail sales across diverse categories, becoming increasingly relevant in the Brazilian market in the years to come. Key drivers behind this phenomenon include: 1. Enhanced Competitiveness: Retailers are striving for better profitability across all segments, prompting a shift towards private-label brands. 2. Wholesale Growth: The expansion of self-service wholesale sales in the food sector has fueled the development of private-label brands in this format. 3. Market Consolidation: Increasing consolidation across various retail segments has led industry leaders to invest more in private-label brand development and management. 4. Network Formation: The formation of business networks in supermarkets, pharmacies, and other sectors is driving collaboration in developing private-label brands for enhanced competitiveness. 5. Industry Response: Manufacturers respond to retail demand for private-label brands by offering more professionalized product lines. 6. Global Benchmarking: International benchmarks, particularly in Europe and North America, where private-label brand penetration is higher, are influencing the Brazilian market. 7. Consumer Familiarity: Consumers are becoming increasingly familiar with and loyal to private-label brand offerings across various retail segments. 8. Value Focus: Economic pressures have intensified consumer focus on value, leading to increased scrutiny and comparison of prices and attributes. As private-label brands continue to gain traction, they are reshaping retail dynamics, driving innovation, and offering consumers greater value and choice. This trend is evident across sectors, from supermarkets to construction materials, and even in niche markets like pet supplies. It underscores a fundamental shift in consumer preferences and retailer strategies. With private-label brands set to double their current share of retail sales in Brazil over the next decade, the time to capitalize on this opportunity is now. Let's reflect on these insights and seize the moment to drive positive change in Brazilian retail. Together, we can unlock the full potential of private-label brands and propel the industry forward. #RetailTrends #PrivateLabelBrands #BrazilianRetail #Innovation #ConsumerChoice #BusinessStrategy #MarketInsights #CBHub #IgorPipolo #CrossBorder #Ecommerce #CrossBorderLogistics Igor Pipolo Raffaella Calfat

Reunião mensal com o melhor time de execução. Momento crucial para o desenvolvimento das melhores práticas e estratégias para aplicarmos no PDV. #DonosDoPdv #TimeDeEstrelas #Heineken

Efficient production planning can make a significant impact. Key Metrics: Rent per shelf which displays your products Lease and Subscription Model per m2 Shelf to display your product Return on Invested shelf space per product turnover. Here are a few key elements to consider: Demand Forecasting: Using advanced analytics and AI to predict consumer demand more accurately can help align production with actual needs, reducing overproduction. Inventory Management: Implementing just-in-time inventory systems can minimize waste by ensuring that products are produced and delivered as needed. Supply Chain Coordination: Enhancing communication and coordination across the supply chain can help ensure that food moves quickly and efficiently from producers to consumers. Sustainable Practices: Incorporating sustainable farming and production practices can reduce waste and improve the overall efficiency of the food production system. Technology Integration: Utilizing technology such as IoT sensors and blockchain can improve traceability and transparency, helping to identify and address inefficiencies in the production process. By focusing on these areas, we can create a more efficient and sustainable food production system. Regenerative farming has always shown great potential benefits and requirements together with the increase in fertilizer usage and nutrition that should remain within the soil health to have a period of time a layer of ice during winter to regenerate the soil health. With climate change and the increase in temperature regenerative agriculture and rotations are dynamic structure to ensure sustainable practices in future are producing the food we require. Regenerative farming offers numerous benefits, including improved soil health, increased biodiversity, and better water retention. Here are a few key aspects of regenerative agriculture that align with your points: Soil Health: Practices like cover cropping and reduced tillage help maintain and improve soil structure and fertility. This is crucial for long-term productivity. Nutrient Cycling: By incorporating organic matter back into the soil, regenerative farming enhances nutrient availability and reduces the need for synthetic fertilizers. Climate Resilience: Regenerative practices can help mitigate the effects of climate change by improving soil’s ability to sequester carbon and retain moisture, making crops more resilient to extreme weather. Biodiversity: Crop rotation and polyculture systems increase biodiversity, which can reduce pest pressures and improve ecosystem health. Winter Cover: Using cover crops during winter can protect the soil from erosion and help maintain its health, even in colder climates. As climate change continues to impact agricultural systems, these dynamic and adaptive practices will be essential for sustainable food production. https://lnkd.in/ervVbTCe