Logisoft Technologies Inc.’s Post

📊 "46% of event planners name attendance as a major challenge when planning an event." [According to our "𝘛𝘩𝘦 𝘚𝘵𝘢𝘵𝘦 𝘰𝘧 𝘌𝘷𝘦𝘯𝘵𝘴" survey conducted among more than 1,500 event organizers and attendees]. Having a solid and effective event marketing plan helps you overcome this hurdle. By understanding your target audience, creating compelling ads, and generating excitement, you can ensure your event makes an impact. Scroll through the slides to start your marketing plan in three easy steps and click here to learn more and get a free template 👇🏻 https://lnkd.in/dSRfNnhb #eventmarketing #virtualevents #hybridevents #eventprofs #kalturaevents

Event promotion involves a blend of strategies and tactics to increase an event’s visibility and appeal to its target audience🎯 The goal is to generate buzz, drive attendance, and ensure the event’s success ✨ Here are some innovative event promotion ideas to help your events shine 👉 https://bit.ly/3zJwJnV #CapellaSynergy #LatestBlog #EventPromotion #EventMarketing #EventManagement

"Unlock the secret to a successful event with effective pre-event marketing! 🎯 Our latest infographic breaks down the essential steps you need to take before the event doors even open. From building anticipation to driving traffic to your stand, pre-event marketing is crucial in ensuring your audience shows up ready and excited to engage. Dive into these strategies and set the stage for a packed stand and an unforgettable event experience! #eventprof #eventstratgy #eventsupport #eventresources #eventplanning #preeventmarketing #eventmarketing

Leveraging Virtual Events for Marketing 🌐🎤 Leveraging Virtual Events in Digital Marketing: Connecting Globally. With the rise of virtual platforms, hosting and participating in online events has become a key marketing strategy. How do you make the most of virtual events to engage with your audience and promote your brand? Share your experiences and tips on creating impactful virtual events. #VirtualEvents #DigitalMarketing #GlobalConnection

💫 Revolutionize event management with Expociety's e-ticket feature! 🌐 Expociety strengthens event management by introducing invitation verification, ensuring control over influencer attendance with our custom e-tickets that can be easily scanned on-site. Say goodbye to uncertainties associated with events and embrace seamlessly organized gatherings. Elevate your expertise in event planning with Expociety! 🌟 #Expociety #EventManagement #InfluencerEngagement

When you start out event marketing, you may think you know what your strengths are, what niche you want to market to and what audience you want to reach. But as you host events, the audience that gravitates towards you and what appeals to them about your events, may not be what you thought when you started out. The more events you host, the more you'll start to discover what your strengths are and who your audience is. #eventmarketing #events #shareyaarnow

Event marketers face unique challenges. They need to create memorable, unique, and meaningful experiences that align with their brand and connect with their audience all the while staying within budget, building relationships, and generating leads. The #Dreamforce2023 Event Marketers Panel shared their best practices for event marketing campaigns. Read more ➡️ https://bit.ly/3RoYOWQ

The first rule of event marketing: we do not ignore our audience. The second rule of event marketing: we do not ignore our audience. The third rule of event marketing: WE DO NOT IGNORE OUR AUDIENCE! Understanding who you're addressing is the key to any successful conference. Make them feel valued, understood, and engaged. Remember, it's not about what you want to sell; it's about the experience you provide. #eventmarketing #eventexperience

I had a discussion on a call recently where we were talking about the success metrics for an event. And I had the chance to reflect deeply on how we measure event success beyond the cliched KPIs like - attendance or revenue. True success covers the diverse objectives of all stakeholders involved. What the industry needs is a perspective shift. → For organizers, strategic audience mapping is essential to ensure that attendees, exhibitors and sponsors leave having met the intended goals.  → Exhibitors measure success through the quality of leads and connections solidified and made, not just quantity.  → Attendees seek value in content and networking, gauged by their engagement and connections to their peers.  → And sponsors? Visibility and direct ROI, beyond just logo placement. So success is not a one size fits all, it’s crucial to focus equally on the success metrics for each stakeholder involved. #eventmarketing #eventprofs

Event marketing is a strategy where businesses promote their products or services through live events or experiences to engage with their target audience and create a memorable brand impression. Check out this article to learn how your brand can strategically use events to crush your marketing goals. https://lnkd.in/gi-kGmkH #twicemediaproductions #eventmarketing #letsgo