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ICYMI: Cannes may be over, but the Adland is still buzzing with insights and debriefs on the groundbreaking work showcased at the festival this year. Ben Essen has shared some thoughts on how creativity thrives on reimagining the past, featured in his piece for Campaign. He states, "...all the ground-breaking Grand Prix winners contain recognisable fragments of great ideas that have come before." He continues, "A [better] question for any creative review is: "We know this worked before, so how do we twist it for a new context?" This lets us leverage the proven effectiveness of past campaigns while infusing them with contemporary relevance." Read his analysis and explore the trends and winning work that filled the Croisette conversation: https://lnkd.in/ecYZXVfn #CannesLions #Creativity #Adland

Such an amazing group of thought leaders and innovators! The energy at PRODUCTIZED must have been incredible. Great to see so many passionate minds in product management and innovation together. The diverse expertise here is a true testament to the power of collaboration in driving product success. What were some of the key takeaways or insights from the event that inspired you the most? #ProductManagement #InnovationLeadership #Collaboration

*** Cannes 2024: The Power of Incentives and the Influence of the Majority *** In 2002, India celebrated 100 years of cinema at Cannes, but Cannes Director Thierry Fremaux faced backlash for selecting Sanjay Leela Bhansali's "Devdas" for one of the festival's screenings. Critics argued the film's commercial and mediocre nature clashed with Cannes' artistic tradition, suggesting it was selected by Fremaux due to the influence of prominent Indian commercial filmmakers. It's 2024, Cannes has transformed, driven by powerful incentives. Official sponsors like Brut and TikTok now promote influencers with little connection to filmmaking, drawing vast audiences for them and attempting to maximizing their business profits. Similarly, L’Oréal and other cosmetic brands highlight their ambassadors, often overshadowing the festival’s focus on cinema. When popular demand dictates, those in control often cater to these preferences, regardless of their impact on quality or tradition. The profound influence of the majority, even if or especially uninformed, shapes both political and economic landscapes. For investors, the lessons from Cannes are revealing. The saying "whose bread I eat, whose song I sing" underscores the importance of understanding the motivations of key players. Major investors can shift a company’s direction to meet new objectives, driven by their own incentives. Who suffers in this transition? There is a stark conflict between maintaining reputation and succumbing to incentives. This conflict is not unique to Cannes; it reflects a universal struggle. In the case of Cannes, we can still assume the key decision-makers understand what they are doing. It's more concerning when decision-makers in other settings are incapable and unaware of how they are dancing to the tune of incentives. #cannes2024 #incentives #Behavioraleconomics #cannesfilmfestival

The greatest trick the Oscars ever pulled was to convince everyone that it was the greatest award in the field of films, almost like the Nobel Prize for films. Don't get me wrong, I'm not saying they are fake. Any awards, especially for creative work are hugely subjective, so, there can never be one defining award that will consider you the world's best. It's not what the World Cup is to cricket, right? But the Oscars achieved this to the extent that it has become slang for any award. For example, you will find internet comments such as 'Oscar for overacting goes to', 'This guy should win the Oscar for his diving', etc. How did they achieve this? Firstly, one of the things that the academy is very particular about is that they are the last Awards show during the award season after the Golden Globes, Bafta, Indie Spirit awards etc, making it feel like they are the finale and the most important. There have been instances where the Academy has postponed their dates because other award shows changed theirs. This is where the perception of the brand is built. Secondly, the Oscars or the Academy Awards were historically the first of its kind award for filmmaking starting in 1929. All other awards like The Bafta, Grammys, Emmys, etc were all inspired by these awards. Not only did they have the first mover advantage, but they even were the first award show to be televised live. Thirdly, The glitz and the glamour associated with the event. You have celebrities from all over the world dressed in gorgeous and sophisticated attires grabbing the attention in all forms, making this award show aspirational. This glamour along with the live broadcast, makes the award show a global trending phenomenon. Last but not least, the studios and the celebrities make winning an Oscar a big deal by running marketing campaigns and using the tag Oscar nominee or Oscar winner in all marketing and publication materials further adding to the brand's perception. For me personally, I love the Oscars because it was those awards that introduced me to the world of artistic films that you would never see in mainstream theatres. Those movies showed me that cinema can be more than just for entertainment, it can be a powerful tool to portray the human condition. And I will always love them for it. #Oscars2024 #AcademyAwards #Oppenheimer #Barbie #MovieMarketing #AdvertisingInIndia

But what did we actually learn? It's been one month since Cannes Lions and we have analyzed the major trends that define the experiential side of the festival. Read the full report here: https://hubs.ly/Q02HcBMd0

My Cannes Lions festival Vlog 🇫🇷 is out now on my YouTube channel! Follow me and Subomi Odanye as we navigate through Cannes Lions International Festival of Creativity . We discuss some learnings on preparing for Cannes Lions, some of our thoughts on the panels and more! Enjoy! Escal8 Agency

' Cannes Lions International Festival of Creativity is still the only truly global celebration of the absolute best work that our industry is capable of, and in my view it’s a must-attend for everybody. I coach and advise a number of leaders of small to midsize agencies and holding companies, and for their business development and agency growth goals, I always recommend attending Cannes, even (and especially) if they’ve never been. It’s the one week of the year where you can find pretty much everybody in our industry and everybody on the client side all in the one place, so for biz-dev goals, it’s like shooting fish in a barrel. Plus, you don’t have to rent a beach to get noticed. Demonstrate precisely what Cannes celebrates -- extremely ingenious strategy + highly creative execution -- and you can impose yourself on the landscape of Cannes to generate buzz, chatter and media coverage to further those goals.' I talk to Barbara Lippert for MediaPost: https://lnkd.in/eBHPavim

I sometimes get asked why I love concert films so much. The answer is relatively simple: Because moments like these need to be captured in an appropriate way <3 #stunnedandinlove #concertfilm #cinematography #colorgrading https://lnkd.in/gFwVVQ-F

Some gems here.