Loncom Consulting’s Post

A one-size-fits-all approach won't cut it in the hospitality world. Instead, hone in on specific target markets. Scot Turner shares invaluable insights on tailoring your marketing strategy to each unique area of your business. Whether it's restaurants, bars, or conference spaces, Scot breaks down the importance of personalized messaging for maximum impact. Don't miss out on this expert advice! Listen to the full episode for strategies that'll level up your F&B outlets and enhance your business's reach. #HospitalityMarketing #TailoredStrategies #LocalMarketing

Restaurant owners - if you’re curious about whether a retail strategy is right for your brand, you’ll want to attend this free event. Register here: https://lnkd.in/g2WU_QXm #restaurants #restaurantbrands #growth #strategy

A prime investment opportunity in the thriving nightlife and hospitality industry. Situated in the heart of the city, this bar shop is designed to attract high foot traffic and consistent customer flow. The vision is to create the ultimate destination for craft beer enthusiasts, wine lovers, and cocktail aficionados, supported by thorough market research targeting young professionals and social groups. Offerings include a rotating selection of local and international craft beers, an extensive wine list featuring popular and rare finds, and signature cocktails crafted by expert mixologists, all complemented by delicious bar bites. The stylish decor, comfortable seating, and ambient lighting create a warm and inviting atmosphere, enhanced by weekly live music events showcasing local talent. The marketing strategy leverages social media, influencer partnerships, and local advertising to build buzz and attract a loyal customer base, with special events, grand opening promotions, and themed nights to increase visibility and appeal. Revenue streams will include drink and food sales, and event hosting, with financial projections based on competitive pricing and market demand. This vibrant, successful bar shop promises great returns on investment. #BarShop #InvestmentOpportunity #CraftBeer #FineWine #Cocktails #Nightlife #CityLife #HospitalityIndustry #MarketResearch #MarketingStrategy #RevenueStreams #FinancialProjections #LocalTalent #LiveMusic #GrandOpening #ThemedNights #SocialMediaMarketing #InfluencerPartnerships #UrbanBusiness #DrinkSpecials #EventHosting #YoungProfessionals #CityHotspot #FoodAndDrink #HappyHourDeals #PrimeLocation #BusinessGrowth #InvestmentReturns #Entrepreneurship #SmallBusiness #CommunityHub #SuccessfulBusiness #CustomerLoyalty #HighTraffic #ExpertMixologists #StylishDecor

Ever wonder why loyalty programs are essential in the restaurant industry? Here's how it can be a game-changer for businesses: Boost Repeat Visits 🔄: Loyalty programs often reward diners for each visit, encouraging them to come back again and again, increasing revenue through consistent patronage. Enhance Customer Retention 💖: Offering exclusive rewards and special perks significantly boosts brand loyalty and enhances retention rates. Drive Word-of-Mouth 🗣️: A well-promoted loyalty program turns satisfied guests into vocal advocates that attract new diners. Build Stronger Relationships 🫶: Engage more personally with guests by offering rewards that reflect their preferences and dining habits, fostering a deeper connection with each visit. Looking to build your own success story with MR MIKES? DM us to learn more about our franchise opportunities! #MRMIKES #BusinessOwner #franchiseowner #loyaltyprogram #restaurantindustry

It was great to see the hospitality industry coming together at Machine Hall for the inaugural Good Food Symposium. Guests heard from Callan Boys Alessandro Pavoni Huss Rachin, Palisa Anderson Rebecca Fanning and Patrick Ryan-Parker sharing their ideas and expertise on how to juggle the complexities of the current economic situation, staffing, pricing, social media and communication. As a newcomer into hospitality (Machine Hall Cafe) there were so many takeaways (pardon the pun 😩): Value creation is more about experience than price with familiar and more personal service driving loyalty - no more 'good evening Madam' A strong team culture can keep highly transient staff engaged. Giving them a shared vision of the future provides them with an opportunity to grow both personally and professionally. Staff are an extension of your brand so time invested in them is always time well spent. Google reviews are vital - so ask happy customers to post or only negatives prevail. Answer all negative reviews personally as this will enable brand messaging.  Businesses need to be multi platform business, comms are crucial and EDM’s sitting in the shadow of socials are the key to drive immediate sales.  Cheers! Nine #hospitality

6 𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥 𝐋𝐨𝐜𝐚𝐥 𝐒𝐄𝐎 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐟𝐨𝐫 𝐅&𝐁 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐭𝐨 𝐓𝐡𝐫𝐢𝐯𝐞 📈 At Luau, we understand the unique challenges that F&B businesses face in today’s competitive landscape. Optimising your local search presence is crucial for standing out and driving more foot traffic to your restaurant or bar. Aylin Seidova, our Client Engagement Manager, has outlined six essential Local SEO strategies designed to enhance your visibility, attract more diners, and strengthen your brand’s reputation within the community. However, impactful SEO is just the foundation - pairing these strategies with exceptional service and quality offerings is key to sustained success. Explore these strategies and take the first step toward elevating your F&B business: ➡️https://lnkd.in/dnGHid4X #LocalSEO #Dining #ClientEngagement #BrandVisibility #BusinessGrowth #RestaurantSEO

Attention Restaurant Owners and F&B Professionals! Are you looking for ways to take your business to new heights? Dive into our latest blog post, where we share invaluable insights and strategies designed to help you grow and thrive in today's competitive market. Discover how you can stand out and drive success in the F&B industry, from strategic branding to digital marketing and beyond. Solomon Wheeler Prajit Dasani Tanya Martins Archita Archita #restaurantmarketing #businesssuccess

"In fact, many marketing strategies were focused around attracting diners to loyalty programs. And for good reason: Loyalty customers come into restaurants more often and spend more money...But value deals remained focused on building loyalty programs as operators strayed away from leaning into discounts too heavily amid high food costs" Loyalty = Value = ROI 💥 Check out entire article: https://hubs.ly/Q02dCj220 #loyalty #cx #ROI #rewards #qsr #restaurantmarketing #restauranttech #restaurants #loyaltyprograms #franchise #foodtech #nostalgia #value #socialemediamarketing

The Secret to a Successful Wine Club Isn’t Just in the tech, It’s in the Ask! 🍷 I was talking with a partner agency the other day that we share clients with, and we were discussing several of our mutual clients. One client, in particular, has a fantastic Wine Club and VIP program, a connected CRM and POS, and an impressive follow-up process. Despite all this, they’re not experiencing the growth they should be. When it comes to wine clubs, success isn’t solely driven by technology or product—it's often the human touch that makes the difference. I’ve seen time and again that the most successful clubs have staff who don’t just sell—they engage. They ask the right questions when a sale occurs (upsell that sale to a wine club conversion): ❓ “Would you like to join our wine club?” ❓ “Can I introduce you to our latest selection?” ❓ “Have you heard about our upcoming tasting event?” These simple questions turn transactions into relationships, turning one-time buyers into loyal club members. On the flip side, clubs that miss this crucial step often struggle to build a sustainable membership base. It's not just about the tech—it's about connecting, inviting, and making every customer feel like they’re part of something special. The tech comes into play during the processing, the follow-up as well as ensuring a great experience when wine club members interact with your website and tech stack. This is not only the case for the wine industry but also for any D2C brand with a physical location. Cheers to asking the right questions! 🥂 Do you have anything else to add? How about you Robin Shaw? #WineClub #CustomerEngagement #SalesSuccess

What's one panel you will not miss at the QSR Summit this week? New guest acquisition for restaurant brands is complicated and expensive. It can also be difficult to track attribution. That’s why retention is so important, driving additional trips increases lifetime value and the expense of acquisition. As digital marketing becomes more and more proliferated the entire process is only getting more arduous. How do you know which channels work? How do you increase performance on each? How can you measure your effectiveness? Join this panel discussion of marketing leaders who will share actual tactics, framework and how to’s on what is working along with the results they’ve achieved so you can model the success for your own brand. ➡️ David “Rev” Ciancio, Handcraft Burgers and Brew ➡️ Sara Kear, Condado Tacos ➡️ Deena Siegelbaum, (former) Papa Gino's ➡️ Erin Levzow, MUSEUM OF ICE CREAM WEDNESDAY | JUNE 12, 2024 2:50 p.m. #qsrsummit #fastcasual #conference #restaurantbusiness #restauranttech #restaurantowners #restaurantmarketing #restaurantindustry #restaurantowner