London Wine Fair’s Post

The tried-and-true Pipeline Accelerator. (one of 7 classic purple corks helping you tackle the tough marketing challenges -- for future posts!) Taylor Macomber at Snyk has it all dialed in with their SMEs. Round out the hour with some exclusive wines, spirits or non-alcoholic options for attendees to enjoy. #demand #accountbasedmarketing #virtualevents #virtualevent #notawebinar

First published in 2009, the Liv-ex classification has been updated every two years to reflect the changing conditions of the market. The Classification uses price to determine a hierarchy of the leading labels in the secondary market. Its inspiration is the 1855 Classification in Bordeaux which ordered the wine from top estates from fifth to first growths using their market price. Read the Liv-ex 2023 Classification here: https://bit.ly/3sBDipk

Attention, 1909 Wine Club Members! It's time for the fall wine club shipments, and the customization period has officially begun. Check your inbox for all the details. If you aren't already a club member it's not too late to sign up and be one of the first to experience these new additions! Learn more by clicking multacordanapa.com #MultaCordaNapaValley #AlphaEpsilonPhi #AEPhi

I want to share with you the top 3️⃣ food trends I personally observed at ISM Cologne that are highly relevant for the attractions industry. 🎠 It's also an opportunity for me to express my gratitude to the ISM staff for their brilliant organization of the trade fair. ⭐ The conferences were excellent, and the show floor was brimming with innovations! 💯 Check out some of them in the visuals below. 🎢🍽 #ismfamily #snacking #attractionsindustry #foodtrends

Building strong commercial partnerships and mastering negotiations are key in the wine business. These relationships foster trust, open doors to new markets, and ensure the smooth flow of premium wines from vineyard to glass. Successful negotiations pave the way for mutual growth and innovation. Cheers to collaboration and strategic alliances in the world of wine! 🍷🤝 #WineBusiness #Partnerships #Negotiation #Growth #Collaboration

This year’s Silicon Valley Bank DTC report highlights how saturated the wine market has become- "…more wineries vying for consumer attention, standing out in a crowded marketplace has become increasingly difficult.” No surprise to anyone close to the business. The report goes on to state, “Being different isn’t enough. Understanding your brand and adapting it to evolving preferences will bring greater customer diversity and interest tomorrow.” This has never been truer than it is today. It is less about differentiating your brand from the competition. Rather, it is more about ensuring your brand is continually evolving to meet your consumers’ changing habits and preferences. This means the style of your wines as well. Hoping consumers will continually love your well-established wine style isn’t realistic. And maybe this in part accounts for the attrition rates in wine club membership. Evolving your style is not an easy task and one that needs to be carefully executed over time. But it should be one of the many considerations as brand owners plan for the future. Thanks to Rob McMillan and SVB 2023 DTC Wine Survey for these important insights. #wineindustry #winebusiness #wineries

“Marketing data management will become the next must have discipline for successful wineries.”  2023 SVB DtC Wine Survey We go one step further to UNIFY their MARKETING AND REVENUE data. That is why we built an affordable solution to do that for wineries of all sizes. Our approach allows our clients to see the full lifecycle from marketing engagement through lifetime value. Read the full SVB DtC Wine Survey here https://lnkd.in/gh2HTnDm #siliconvalleybank #winebusiness #customeranalytics

Aside from all the main benefits we shout about (speed, ease of use, brand compliance, a vetted cloud printing network - the list goes on!) my favourite part of this article is probably that our technology is: “Replacing slow and inefficient manual systems”. Who doesn’t want tech that makes their job quicker and easier?! 🙌🏻

How much is loyalty worth in the wine sector? 🍷 An increasingly popular demand for wine clubs is fast becoming the go-to option for many winemakers nationwide, who are taking a first-look approach for their footfall and sales. From small-batch exclusives to invite-only dates in our customers’ diaries, there’s increased focus in the industry for personal interaction, driving brand loyalty for discerning, likeminded wine lovers 🍇

Sommeliers Choice Awards – where excellence meets recognition! Retailers and distributors often trust the opinions of sommeliers when it comes to wine recommendations. Winning at the SCA provides a third-party endorsement of the quality and appeal of your wine, increasing credibility and trust among consumers, too. Your charm doesn't end even after the event! It stays competitive in the market, elevating your growth. By registering, you will have the #opportunity to present your meticulously crafted creations globally as SCA are frequently featured in various marketing materials, including press releases, websites, and social media. This exposure can help increase brand visibility and #attract the attention of consumers, retailers, and distributors. Showcase your wine to #seasoned professionals, earn the trust of buyers, and amplify your brand's story. Benefits await: 🍷 In-depth evaluation by top sommeliers. 🍷 Boost credibility and trust in the market. 🍷 Extensive marketing exposure for winners. 🍷 Catapult your brand into international acclaim. Act now! Only 12 hours left, enter before early bird offer end! Don't miss the chance to elevate your wine brand to new heights. 🚀 #SCA2024 #WineExcellence #RegisterNow Sommelier Business Beverage Trade Network Sid Patel Malvika Patel Ankita O.