Loop Earplugs’ Post

Variety is the spice of business—and life! 🌟 As a CEO, strategist, copywriter, admin, accounts woman, branding and graphic designer, the day-to-day hustle can be intense. But it’s the variety in our lives that keeps us going. We believe that balancing the grind with fun, creativity, and gratitude makes all the difference. An active and fun life outside of work keeps running a business exciting. It keeps our work with clients fresh and reminds us not to sweat the small stuff. When you look at the bigger picture, it’s all worth it! Here’s a glimpse into what goes on outside of the business—where the real magic happens. 🎥 #worklifebalance #ceolife #businessgrowth #entrepreneurlife #staycreative

Variety is the spice of business—and life! 🌟 As a CEO, strategist, copywriter, admin, accounts woman, branding and graphic designer, the day-to-day hustle can be intense. But it’s the variety in our lives that keeps us going. We believe that balancing the grind with fun, creativity, and gratitude makes all the difference. An active and fun life outside of work keeps running a business exciting. It keeps our work with clients fresh and reminds us not to sweat the small stuff. When you look at the bigger picture, it’s all worth it! Here’s a glimpse into what goes on outside of the business—where the real magic happens. 🎥 #worklifebalance #ceolife #businessgrowth #entrepreneurlife #staycreative

Being called ‘entitled’ fires up my burners 🔥 That's why this Specsavers advert had me raging. And then I read the delicious words that followed. Free eyecare? Yes please 👀 Three reasons it’s a tidy advert... 🎯 Well-placed It’s hardly heroic to stand out from the endless vitamin campaigns. To my own surprise, I'm officially bored of David Gandy’s face. But this ad is perfectly placed for tired commuting eyes that are overdue a test and needing new specs. 🌿 Nice and simple It’s one ad with one message. No long, wafty sentences about the importance of eyes or sight. No maps showing the closest Specsavers. And no glasses. Specsavers has the privilege of only needing words on a page to create a neat experiential ad. And they have restraint to follow through. 🌡 Provokes emotion As the youngest child I was often called entitled. I maintain that I was choosing to conserve energy for bigger things than emptying the dishwasher. Ok, a little entitled. Regardless, I hate the word. So when it sparked my cortisol I instantly read to the end. Job done. Bravo, Specsavers. You caught my sleepy midweek eyes.  Now I just need to find myself a boss, and those vouchers. _________________________________ ✏ I write words about words 🏋♀️ I write words about the freelance-parenting-part-time juggle Need words? I write copy for maxed out teams. #Copywriting #Marketing #Specs

Rate my home setup! So I redefined my workspace at home this. My content creation activities was put on hold for couple of months due to studio space challenges. I took the advice of some friends to create a mini workspace at home to continue my content creation. At first I wasn’t seeing it come through. But God did…and iam glad with the setup and output. What can I do better? #contentcreator #contentcreation #videoediting #videoproduction #believeinyourself #motivationmonday

𝘾𝘼𝙇𝙇𝙄𝙉𝙂 𝙊𝙐𝙏 𝙀𝙑𝙀𝙍𝙔 𝘾𝙊𝙉𝙏𝙀𝙉𝙏 𝘾𝙍𝙀𝘼𝙏𝙊𝙍 Either you create content on LinkedIn or other social media platforms, 📌𝙻𝙴𝚃 𝚈𝙾𝚄𝚁 𝚅𝙸𝚂𝚄𝙰𝙻𝚂 𝚂𝚃𝙰𝙽𝙳 𝙾𝚄𝚃 We are currently seeing a trend in content creation where your content 𝐒𝐏𝐄𝐀𝐊𝐒, but your visuals isn't 𝐒𝐇𝐎𝐔𝐓𝐈𝐍𝐆 enough. In the last 21 days, I spent an ample amount of time creating my visuals. I wanted my pictures and carousels to draw the attention of my audience when they click on "𝘴𝘦𝘦 𝘮𝘰𝘳𝘦" This little action of mine paid off. I got complements from people on how attractive my carousels or picture looked. I didn't only want an attention grabbing hook, I wanted my visual to also release the information I was passing across my audience. Scrolling through this carousel shows reasons why you should let your visuals 𝐒𝐇𝐎𝐔𝐓. ♻️ Repost if you found this content helpful. P.S: I'd love to know, what's your go-to tool for creating visual contents. Drop it in the comments! 🔔Turn on your notification so you don't miss any of my post. 📍𝘚𝘦𝘦𝘪𝘯𝘨 𝘮𝘺 𝘱𝘰𝘴𝘵 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘧𝘪𝘳𝘴𝘵 𝘵𝘪𝘮𝘦? 𝘐'𝘮 𝘚𝘢𝘯𝘥𝘳𝘢 𝘖𝘬𝘰𝘯-𝘌𝘴𝘴𝘪𝘦𝘯, 𝘢 𝘥𝘦𝘥𝘪𝘤𝘢𝘵𝘦𝘥 𝘷𝘪𝘳𝘵𝘶𝘢𝘭 𝘢𝘴𝘴𝘪𝘴𝘵𝘢𝘯𝘵 𝘸𝘪𝘵𝘩 𝘢 𝘬𝘯𝘢𝘤𝘬 𝘧𝘰𝘳 𝘰𝘳𝘨𝘢𝘯𝘪𝘻𝘢𝘵𝘪𝘰𝘯. 𝘐 𝘩𝘦𝘭𝘱 𝘧𝘰𝘶𝘯𝘥𝘦𝘳𝘴, 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘰𝘸𝘯𝘦𝘳𝘴 𝘢𝘯𝘥 𝘦𝘹𝘦𝘤𝘶𝘵𝘪𝘷𝘦𝘴 𝘴𝘢𝘷𝘦 𝘵𝘪𝘮𝘦 𝘣𝘺 𝘩𝘢𝘯𝘥𝘭𝘪𝘯𝘨 𝘵𝘩𝘦𝘪𝘳 𝘢𝘥𝘮𝘪𝘯𝘪𝘴𝘵𝘳𝘢𝘵𝘪𝘷𝘦 𝘵𝘢𝘴𝘬𝘴, 𝘦𝘯𝘢𝘣𝘭𝘪𝘯𝘨 𝘵𝘩𝘦𝘮 𝘵𝘰 𝘢𝘤𝘩𝘪𝘦𝘷𝘦 𝘱𝘦𝘢𝘬 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘷𝘪𝘵𝘺 𝘢𝘯𝘥 𝘨𝘳𝘰𝘸𝘵𝘩 𝘪𝘯 𝘵𝘩𝘦𝘪𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴. #virtualassistant #contentcreation #weekend #LinkedIngrowth

Client's happiness is everything! One of the things I love most about my work AS A VIRTUAL ASSISTANT is the opportunity to collaborate with passionate businesses. Every client brings a unique vision, and it’s rewarding to help them achieve that vision by saving them time.. Whether it’s refining a brand’s message, administrative taks, social media management, designs, crafting a campaign, each project teaches me something new. I’m always inspired by how dedicated my clients are to their work, and it pushes me to give my best with every piece I deliver. It’s a partnership that not only strengthens their business but also helps them grow. it's always about them!! I’m grateful for the chance to be part of their journey. ----- Hire a Creative Writer and an administrative assistant today Send a message. ----- #ClientAppreciation #FreelanceLife #Collaborations #CopywritingJourney #ClientStories #BusinessGrowth #CreativePartnership #GratefulHeart #BuildingBrands #FreelancerFocus #LearningEveryDay #Teamwork #ClientWins #CreativeGrowth #CopywriterLife #FreelanceHustle #WritingCommunity #SupportSmallBusiness #PassionateWork #CommunicationMatters #ClientCollaboration #ProfessionalGrowth #HappyClients #PartnershipGoals #FreelanceSuccess #CopywritingTips #WritingForBusiness #ClientLove #InspiredByYou #FreelanceAppreciation

When I turn on my AC unit, my entire home shudders. Remember those old boxy ones you had growing up? It's been over 33 degrees for a big part of this week, so we’re all in that one room with that groaning Air Con. I'm tempted to quit – My brain is scrambled, short-circuiting. I want to give up my work, my plans. Curl into a ball and zone out. But there are more ways to recover than to just quit. Like active recovery – we do it all the time in my bike class. You stay connected to your work, your purpose, your craft – but drop the intensity, feet still at the pedal. Or shifting gears to play, move away from my desk. Maybe brainstorming, doodling, or mind mapping on paper. Co-working with a friend? Or simply rest with a return plan. Take a few hours or the afternoon off, recharge my batteries, and get ready to get back tomorrow with a better plan in place. Stay cool, Melbourne! — Have we met? I’m Som 👋 – a freelance copywriter helping retail brands find their voice, communicate their value and build engaged communities around their brands. Want your messaging to attract your ideal customers + hit business goals? 💌 hello@sompuricopy.com. #freelancecopywriter #marketingcopywriter #retailmarketing 

I went through security at the domestic airport, as my bag went through the scanner and unfortunately went down the conveyor path that requires an extra security check. I stood there waiting, mildly annoyed because the hold up was keeping me from my coffee. Finally, the woman pulled out a little white paper bag and inside it was a bottle opener. I completely forgot it was in my carry on. (The hotel didn’t have one in the room, so I bought a cheapie from Dan Murphy‘s for 10 bucks) I figured I’d take it home, because the one I have in my drawer is falling apart. “Because this one has an a mini knife I’m going to have to take it,” the woman said. And she did just like that. And there was nothing I could do about it. I was pretty annoyed at this point and said nothing. I watched my inner reaction and thought isn’t this interesting? It wasn’t that I couldn’t get another bottle opener. In fact, it wasn’t even about the bottle opener. It was her #tone. It was her very short matter-of-fact, non-apologetic statement that just snatched something that didn’t belong to her. It was the perfect example of how and why #toneofvoice matters in customer communications and when crafting your brand messaging. Tone dictate how our message is received. Tone influences how we make others feel and how they respond to us. If you’re not clear on your brand’s tone of voice — all sorts of mayhem can occur when creating brand communications. How you communicate your message and what words you use, will either captivate attention or not. You'll land new clients, sell products or you won't. People gravitate towards consistent and clear brand messaging. If you’re not sure how to define, capture or create your brand’s tone of voice. DM me with your tone of voice woes—I’m much friendlier than airport security. PS. If that was a very fancy and expensive bottle opener … err, let's just say, it's lucky my coffee calling was strong 😉 #copywriting #brandvoice #brandmessaging #personalbrands #digitalpresence #copywriter

•Transform your workplace: Use Digital signage for real-time updates. 📊 •Celebrate Together: Display Employee milestones. 🏆 •Cultivate Community: Share Internal stories on a social wall. 💡 •Stay Informed: Make your essential reminders, effortlessly noticed. ⏰ Engage & Enjoy: Share Interactive content that sparks conversation. 🎉 Select the Signage that speaks to your space! Select iEvince! #digitalsignagesolutions #EmployeeRecognition #WorkplaceCulture

“If you ever put my F’ing copy in an F’ing column like this again, you’ll be so F’ing sorry.” That was the feedback I received from a senior copywriter during my first week as a designer at a publishing house many years ago. I left her office, went straight to my creative director, and cried. Throughout my career, I would recall that incident and vow never to be that egotistical, toxic, and, more importantly, give such useless feedback. My biggest challenge as a creative isn't the insane deadlines or the last-minute demands. Unclear feedback stalls my process, and to decode, I say, "Tell me more." "Tell me more about what you are thinking." "Tell me more about what catches your attention first." "Tell me more about what action you'd take from this." It's a great skill to provide clear feedback, which also takes work, but as creatives, we can help gather better feedback from whoever we need to collaborate with by asking them to tell us more. Happy Monday to all my creatives out there. Let's hope none of our breads turn into a soup bowl, but remember that to some, it may be the best thing they've ever had. #mondaymotivation #creative #beagoodcoworker #marketing