Loopit.co reposted this
Head of Marketing @ Loopit.co | Car Subscription | Deloitte Fast50 | AFR Fast Starter
For years, automakers have been laser-focused on selling more and more electric vehicles. The real disruptor isn't just the powertrain, but the ownership model. The future of EVs depends less on raw sales, and more on changing consumer preferences. We're moving away from the idea of individual car ownership altogether. Just look at how Hollywood changed. The industry didn't disappear with the death of VHS. Instead, companies adapted to a new streaming model. In the same way, EVs won't reach mainstream acceptance simply by selling more units. The ownership experience itself needs to be reimagined. Car sharing services, subscription models, and seamless integration with other mobility options are key. The auto industry can't expect consumer preferences to remain static. The future is flexible access to transportation, not traditional ownership. EVs are just one part of the puzzle. We need to expand our notion of success, and adapt to new consumer demands. Raw sales figures will always be important. But if we want to accelerate EV adoption, we have to think beyond the showroom and redefine the entire experience of mobility.
