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Our David Born and Amanda D. Levine from Platinum Rye Entertainment shared their favourite advertising campaigns from the last Super Bowl. Check out the video below to find out which ones made David's top 3! #licensing #advertising #superbowl

After diving into the plethora of advertisements from this year's Super Bowl, one stood out significantly: the "Javier in Frame | Google Pixel SB Commercial 2024." This ad captivated me the most, showcasing how Google's technology makes life not only possible but also memorable for visually impaired and blind users. In a world where smartphones are increasingly screen-centric, addressing accessibility in such a meaningful way presents a formidable challenge. Powered by AI and haptic feedback, the ad subtly conveys its message without overtly flaunting the technology. Instead, it highlights the revolutionary impact on the lives of its users, perfectly embodying what technology should do: improve people's lives. The ad was brilliantly crafted by In-house and GUT Miami, demonstrating Google's commitment to inclusivity. On a different note, the best automotive ad goes to Volkswagen's "An American Love Story." Or, as I prefer to frame it, the best Super Bowl Headline: "We shape its metal. You shape its soul." The copywriters at VW continue to pay a virtual homage to Bill Bernbach, with the agency Johannes Leonardo at the helm, crafting yet another memorable campaign. When it comes to the best 360 campaign, DoorDash's "Doordash All The Ads" takes the crown for its organizational and marketing efforts. Dubbed "the most ambitious contest in Super Bowl history," it stands out as the most ingenious marketing idea broadcasted during the world's most-watched sporting event in 2024. Doordash is committed to showing American consumers the vast possibilities of their delivery service, emphasizing that even a car can be ordered through their app. This year, they ingeniously utilized their advertising slot to present a prize that included every item advertised by their competitors – see more at https://lnkd.in/gFyvE6Ee. By releasing a special code during the Big Game, which allowed a fortunate individual to win an array of prizes in a single stroke, Doordash showcased an exceptional example of brand marketing collaboration with every company featured at the Super Bowl. This creative effort, orchestrated by Wieden + Kennedy Portland, secured them a spot as the third most creative campaign in my book.

Speed & Derron had a great time catching up with Leighton Media at #BorrellMiami. Check out their conversation in this week's episode of Speed & Swagger! Start your free trial at https://lnkd.in/g35M_E4t #advertising #digitaladvertising

Sometimes it’s just this simple. 📍Pilot Point, Texas 🪧 billboard with the business owner’s headshot and the message ✏️ “From babies to bulls, I’ve got your back.” Anybody want to guess WHAT this simple, yet incredibly memorable and effective, local ad is for? #marketingtips #marketingwin #advertising #simpleyeteffective

Adland is clogged with uniformity. This obsession with playing it safe needs a shake up. “We're just here playing it safe,” said no-one, ever (apart from in advertising). Here's to honest and fearless creativity. Be less about what worked, and more about what hasn't been tried. #marketing #advertising

Many snowflakes like football and lots of NLF fans care about EST ... Is there a place for brand purpose in Super Bowl advertising? While brands may be hesitant to create ads that may get them unintentionally implicated in the nation’s current political culture wars, purpose-driven ads are not nearly the third rail some may imagine. But purpose has to be done right in order to be effective. Learn more in our latest article: https://lnkd.in/eEdhKGWK #SuperBowl #SuperBowlLVIII #SuperBowlAdvertising #BrandPurpose

New Season of Positioning Discussions .. Mark and Lorraine kick off the second season of Brand Shorthand while kicking off the celebration of Innis Maggiore's 50th year in business. The duo takes a look back at the past 50 years of advertising and discuss what has changed, and what hasn't. The first category of change they cover is media proliferation. What used to be dozens of media options is now in the tens of thousands, with no signs of slowing down. What does this mean for the advertiser? What does this mean for the media planner? And how has this impacted the consumer? #positioning

This advertising software will enable brands to target like never before! TV is the most powerful medium in the world, combining the precision of digital advertising and the impact of television is absolutely game changing. Basically PPC on steroids 🔥 Excited for this to come to the UK. #aiadvertising #innovation #advertisingtechnology

Certainly, Ryan did rehearse a lot... 🤔 But his message of introducing MNTN goes far beyond simple branding, this is AI another step ahead in this new revolution called Artificial Intelligence. Hurray for Ryan as a true inspirational leader, but, I mean, why did Deadpool refuse to star in another commercial for fancy cuterly? Because he said, “I’m more of a ‘taco truck and katanas’ kind of guy, and besides, my healing factor doesn’t cover paper cuts from those pesky terms and conditions!” 😄 Remember, always read the fine print, even if you’re an indestructible superhero! What do you think? Should Deadpool start doing some commercials as well? Who would win? #leadership #advertising #mntn #ryanreynolds #digitalstrategy #artificialintelligence #ai

We're back! Rewinding and reminiscing with another episode of our FY2 in Review series 🎥 Our team spills the beans on their proudest moments and top campaigns. From Newport County AFC to Cardiff City Football Club, Elton John to P!nk, each highlight pushes the boundaries of creativity–just what we're all about 🦁 #FY2 #CreativeAgency #Marketing #Advertising #AgencyLife #YearInReview