LoopMe’s Post

"(Advertising) needs to be a balanced approach instead of solely a performance-driven, down-funnel mandate that stifles creativity, emboldens the anti-creatives and buries the brand in mediocrity." Read more below from Ellis Verdi via Forbes #Creativity #Advertising #DigitalMarketing

Few today, if any, have Ellis Verdi's foundation to share such a clear, historical perspective on the state of creativity in Advertising. Side-by-side, he and Sal DeVito fought the good fight for creativity far longer than most. The article is a bit sad for old timers, but it's all true. Ellis also mentions the "Think Small" campaign for Volkswagen by DDB which brings to mind this memory of my hero Bill Bernbach. When I joined DDB it was shortly before Mr. Bernbach's death in the early 80s. I remember hearing at the time that Bill was lamenting the huge influx of MBA hires in Advertising (thankfully not me). I recall Bill's observation, and fear, was something along the lines of: MBA programs are great at teaching students to identify problems, but weak at producing thinkers who could come up with creative solutions. Hmm🤔 He also famously warned against "believing advertising is a science." So, when it comes to big data and analytics, I might encourage today's data monkeys to follow Bill Bernbach's policy: "We don't ask research to do what it was never meant to do, and that is to get an idea." * * from "Bill Bernbach Said" A book we were given as employees at Doyle Dane Bernbach. Best training and inspiration ever. Feed that to AI and maybe there's hope! https://lnkd.in/eHy2gtY6

Ready for take-off? That could have been the alternative tagline for today's marketing strategy carousel on one of my favourite brands - Red Bull. Regardless of the drink itself, this is a brand that has grown since the late 80s as a seemingly illogical competitor with Coca-Cola into the world's leading energy drink and extreme sports brand. Find out below how they do it with their unique strategy and three tips on how you can do it too for your business and brand. #redbull #branding #marketingstrategy #socialmedia #contentmarketing

Meet #TeamMaD We brainstorm like it's an extreme sport. Ever seen a team huddle with confetti cannons? You have now. We don't just color outside the lines; we make our own lines. We believe in the power of imagination, the thrill of innovation, and the magic of a well-placed pun. If you’re looking for a team that will make your brand unforgettable (in the best way possible), look no further. Let’s make your brand the talk of the town— #mad #madconcep #branding #advertising #brandconsulting

This is why I have started introducing myself as a writer. All business success starts with a good story, which develops into a good plan, and then proper execution.

Raze doesn't work nor have purpose without helping Good Brands shine. Brands like LoveRaw® are who we want to champion and knowing that we can help them out makes our week 💛 Want to get involved in The Good Rewards Community? Get in touch today 📩 #goodbrands #betterbusiness #advertising #impact

Transforming New York's Transit Landscape: Uncover the symbiotic dance of brands intertwined with the very essence of NYC. Learn how transit advertising goes beyond mere visibility, embodying a narrative of impact, engagement, and community support. Embrace the movement as brands direct media dollars into NY transit, nurturing the life force of our city.

Transforming New York's Transit Landscape: Uncover the symbiotic dance of brands intertwined with the very essence of NYC. Learn how transit advertising goes beyond mere visibility, embodying a narrative of impact, engagement, and community support. Embrace the movement as brands direct media dollars into NY transit, nurturing the life force of our city.

Transforming New York's Transit Landscape: Uncover the symbiotic dance of brands intertwined with the very essence of NYC. Learn how transit advertising goes beyond mere visibility, embodying a narrative of impact, engagement, and community support. Embrace the movement as brands direct media dollars into NY transit, nurturing the life force of our city.

Transforming New York's Transit Landscape: Uncover the symbiotic dance of brands intertwined with the very essence of NYC. Learn how transit advertising goes beyond mere visibility, embodying a narrative of impact, engagement, and community support. Embrace the movement as brands direct media dollars into NY transit, nurturing the life force of our city.