▪ Advertising Agencies rely on 3rd party testing before an ad runs. ▪ Media Agencies rely on 3rd party tools to measure effectiveness. ▪ Media Companies rely on 3rd party methodology to validate results. ▪ Brands rely on 3rd party data and research to assure their agencies' performance and media investments are being optimized. ▪ Experiential Agencies self-report. 🤷🏽♂️ This leaves our experiential efforts vulnerable to question our results, leaving success to subjective interpretation. #experientialmarketing #sponsorshipmarketing #sportsmarketing #eventmarketing #eventroi #commonmeasurement #onxiteanalytics
