Lori Patterson’s Post

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Vice President, Creative Excellence at Ipsos North America | Advertising Insights Expert | Trusted Advisor

There’s a goldmine of opportunity in #B2B just waiting to be unearthed. But how do we strike it rich with creativity? Ipsos joins LinkedIn for the official launch of its B2B Marketing Benchmark report, which explores the trends, topics and themes defining the B2B sector. What’s top of mind for B2B brands right now? Where will budgets be spent? And what new technologies and tactics will we spend on? Listen in (available on demand). https://lnkd.in/gFtkswyP Nick Mercurio

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