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Global Meets Local: In Malaysia's digital media landscape, there's an emerging trend of cross-national cultural comparisons. ✨🌎 This movement is bridging gaps between global and local perspectives, highlighting how uniquely Malaysian content can resonate on an international stage. 🤩 It's a testament to the power of cultural exchange in the digital age, offering insights into how local narratives can find universal appeal. This trend is not just about sharing stories; it's about learning and growing together in a connected world. 🥳 Here's one example done by the WeirdKaya team that has resonated well with our audiences: https://lnkd.in/gjz8w_sY

Watch how this man's innovative approach to captivating an audience with something as simple as cheese balls can teach us valuable lessons in engaging with customers and standing out in a crowded market. #innovation #engagement #businesssuccess

"To be anti-audience is to deny that audiences are a first principle of digital culture at all. To be anti-audience is to refute the idea that the monopolisation of the many's attention by the few is a precondition of "winning". It is to acknowledge an organic upper bound on one's reach and influence. It is to hold to the conviction that one can exhibit curiosity and engage more deeply without an accompanying pressure to build an asset. There's nothing wrong with audiences—either building them or being amongst them. They are a core part of social dynamics, after all. Yet their prevalence and salience in our culture has intensified to the point where everything is audience-orientated, and where this orientation is pushed as an immutable law of contemporary being. It isn't. Audiences, as we know them, are novel social constructs, not fundamental elements of existence." Anti-audience: https://lnkd.in/eBGPJnsB

Leveraging native sponsored content across Hearst's vast network of newspapers and magazines offers a uniquely effective strategy for brands looking to distinguish themselves in a saturated market. #contentmarketing #sponsoredcontent #digitalcontent #brandtrust #engagement #highereducation #technology #disruption #strategicpartnership

This is worth the share... 📣 ✨ Last week, I attended the MTV Growth Day. My weeks are often filled with webinars, books, courses, articles, and pretty much any educational material I can get my hands on. To say that MTV provided an afternoon filled with great speakers, interesting topics, useful insights, and a bucket load of inspiration would be an understatement. In marketing, our job is to continuously observe the market, stay ahead of the curve, and let creativity shine all while handling and using what feels like an endless amount of data. I personally love all the possibilities marketing entails and the directions which companies and organisations can take to build their brand. The way I see it, always learning and moving is the survival gene for us marketers. Therefore, this topic really hit home — not only on a marketing level but across the whole organisation! 🚀 📈 💬 What are your thoughts? #mtvkasvupäivä2024 https://lnkd.in/deyMnC4s

I spend a lot of time thinking about how users can vs should engage on-site. Some might say too much time, but it's all part of how Viafoura and my kick-ass ModTeam help make the world a better place, one comment section at a time. #engagement #audience #civility https://lnkd.in/eRP8UaYm

As we wrap up #AAPI Heritage Month, Jay Kim, President of AAAZA, Inc. wants to remind marketers that #AsianAmericans exist beyond Lunar New Year and their cultural heritage month. Watch our #firesidechat to hear his tips for the best ways to engage these highly diverse audiences year-round, including learning tips on the best channels to focus #marketing efforts on, the #data and insights you need to authentically connect with AAPI audiences, and the KPIs that let brands know they’re meeting the mark with their ad efforts. https://lnkd.in/eNnUvQR3

🎶 Welcome to TailoredSong 🎶 We're preparing our space dedicated to crafting personalized musical experiences. As we carefully develop our model to ensure songs that bring priceless emotions to our customer community, we're thrilled to begin building connections with you on LinkedIn. Why Connect Early? Transparency: We believe in being open about our journey from the start. Your Input Matters: Your feedback will help shape TailoredSong into something truly special. Building Trust: Starting early allows us to share our vision and values with you upfront. What to Expect? Regular Updates: Stay informed about our progress and upcoming launches. Engagement: We value your thoughts and ideas and look forward to hearing from you. Exclusive Insights: Gain behind-the-scenes access and special previews. Join Us: Follow TailoredSong on LinkedIn to be part of our journey. Let's connect and create beautiful experience together. #TailoredSong #PersonalizedMusic #ComingSoon #BuildingConnections

Watched 65 Mins more of #WTF Does It Take to Build Influence Today? Nikhil Kamath w/ Nuseir Yassin, Tanmay Bhat, Prajakta Koli, and Ranveer Allahbadia And here are the next 7 Takeaways: (2/3) 1. The estimated size of the global content creator economy was $104.2 Billion as of mid-2022. However, all of this is meaningless. What creators should have the conviction is that they are 1% of the way there in the creator economy. "This is as new as AI." ~ Nuseir Yassin 2. India is a low ARPU country as of now. In India, people are not used to buying something on the Internet that is Digital but, they are used to spending a lot on physical experiences. Indians spend very highly on 'Hopium' products, education, financial products, and products that either save or make you more money. 3. The best way to build distribution today is by making Instagram Reels and YouTube Shorts that are exactly 59 Seconds. It's easier to get TOFU from the short videos, but the holy grail is long-form. So once you get the reach, then you dive into long-form and podcasts. 👇🏻👇🏻👇🏻👇🏻👇🏻 3 Step Advice for new creators: Step 1: Get Discoverability through short-form content. Step 2: Build a community through long-form content. Step 3: Build a business through the community. ☝🏻☝🏻☝🏻☝🏻☝🏻 4. Whether it is short-form content or long-form content, viewer retention is something that plays a big role. And that is the reason, the majority of the trends that take over nowadays are the ones that will be revealing something big or exciting at the end. 5. Making content in regional languages is a big hack (#HeyGen is a popular AI tool that can be leveraged for dubbing your content). Moreover, speaking to people's identities gets a higher engagement rate. Eg: 10 Things only Engineers will relate to. (BuzzFeed is a great example of this.) 6. The human needs that stay constant with the change in generations are storytelling and feeling something extremely emotional or relatable. #GenZ has a major problem in dealing with loneliness and that gap is filled by emotional and very raw content. 7. Subtitles can also work for regional targeting but you need to identify whether is the country a dubbing country or a subtitle country. For Eg., Germany is a dubbing country and Serbia is a subtitle country. 🤔In case you missed the previous post, here it is - https://lnkd.in/gX7abcat Link to the full podcast:🎬 YouTube - https://bit.ly/3uZ45wM Spotify - https://spoti.fi/41kDLJh #ContentCreation #ContentMarketing #BrandingTips #ContentMarketingTips #InfluencerMarketing #SocialMediaMarketing #ContentCreator Ps. They touched on a question - What kind of content will cater more to today's generation but I didn't get a concrete answer to it. Would like to know what others think about this?🤔👇🏻

"Our vision: investigate ways to use technology, interactive media, and building relationships to get the gospel into the hands of 125 million Japanese people who need to hear it." - Eric and Kari Koerlin (Japan) Learn more: WorldVenture.com/EKKoerlin