Lotterywest’s Post

At KJS - Digital Marketing, our core values shape everything we do, from client interactions to our internal culture. Here’s what drives us every day. ⭐️Empowerment and Inclusivity: We champion growth for our team and clients, emphasizing female leadership and opportunities for underrepresented voices in marketing. ⭐️Ethical Marketing: Our strategies are grounded in integrity and transparency. We prioritize honest communication and ethical practices, delivering genuine value and avoiding deceptive tactics. ⭐️Innovation and Creativity: We blend tried-and-true methods with cutting-edge technologies to solve problems creatively, ensuring exceptional results. ⭐️Creative Problem Solving: We encourage out-of-the-box thinking, bringing innovative ideas and solutions that defy conventional norms. ⭐️Community Building: Our goal is to enhance brand visibility and foster community around each business we serve, connecting people through compelling storytelling. ⭐️Storytelling: Every brand has a unique story. We articulate these narratives in resonating ways, transforming standard marketing into memorable experiences. I am grateful to have the opportunity to build a company that can be both successful and based on the ethics and values that I believe in.

Every acquisition means Marketing double duty. 👉 👉 (For you and your team.) Your two top priorities? ➡️ Keep revenue flowing in the new entity. ➡️ Keep your current marketing KPIs on track. The challenge? Balancing both without dropping the ball. Let’s make sure you’re set up to win. Check it out. *** For more ideas on getting marketing ready to scale up for the big leap from regional to national, subscribe to Elevated. I focus on one actionable insight per issue and how to overcome barriers to change you're likely facing as a marketing leader (Speaking from experience! 😉 IYKYK): https://lnkd.in/gA9Pn7vg

Global marketing teams cannot produce assets that are usable in-market without local team input. But making sense of when to ask and which opinions to take onboard is incredibly challenging. Below, we've shared the key moments in the international campaign development cycle to gather feedback from local teams, along with a few practical ideas to get them involved... More tips for pain-free international campaigns here ➡️ https://lnkd.in/esrcMp6W #Globalmarketing #MarketingAdaptation

🚀 Unlocking the Secrets Behind Red Bull's Global Success 🌍 Dive deep into the international marketing strategy that propelled Red Bull to the forefront of the energy drink market. From understanding diverse cultures to crafting compelling brand experiences, learn how to elevate your brand on the global stage. Read more: https://buff.ly/3uGg4ze #RedBull #InternationalMarketing #BrandStrategy

I don't often attend a webinar and leave feeling inspired... 🙃 But THIS one was different. This fantastic interview featured Michael Corcoran (ex Head of Social for Ryanair during their global social takeover) facilitated by the kind and intelligent Joe Glover (founder of The Marketing Meetup) 👏 My feelings about each are neatly captured in emoji form. Biggest takeaway 👉 "Strategy is also about sacrifice." From my recent experience starting a new Marketing Director role for a SaaS start-up in London (1Breadcrumb), it's been so tempting to jump straight into tactics and ignore strategy - you see things that need doing and you want some quick wins, so you dive headfirst into the "doing" before reviewing the "thinking". Michael summed it up perfectly by saying: "If you're not thinking strategically, you're just contributing to the clutter." And being strategic is not about doing it all. ❌ Being strategic is about having set business goals supported by marketing strategies that can get you there, and ignoring the rest until you have time and resource to address it. ✅ Many hot takes were delivered in this session and much resonance was felt. Definitely give both of these gems a follow!

Wait! We missed one…  It looks like… Making an Impact! Helping you meet your mission! That’s our game plan. 🌟 2024 is the year of stepping back (without sacrificing success!), and feeling fully supported while you dream bigger – bolder – and step up from solopreneur to partner of a winning team. 🏆 Let our team shoulder some of your burden and create space for you to breathe, realign with the purpose that drives your business and get back to doing what you love and do best. With the Changemaker, we bring 5 distinct roles to the organization: copywriting, design, marketing strategy, administrative support, growth and operations management, and brand and business strategy.  This means that rather than fit your organization into our services, we integrate our team into your organization, offering those 5 unique perspectives exactly how *you* need them - and always at the same subscription-based investment, no matter what you need this month. We’re a worldwide team, with a skillset as vast as the distance between our desks and a mission to support you in making an impact on your people. How?  You don’t have to ask us twice. SWIPE to get a taste of what our partnerships look like - or DM us right now to start dreaming about what your partnership with us looks like! 👏

Every great marketing team needs to fill six crucial roles. The same person might be wearing multiple hats, or you might have a whole crew of people all doing just one of these roles… but regardless of how large or small your operation, these roles HAVE to be covered to have the highest performing team possible. Use our Marketing Team Assessment download to get clarity about the balance of your team and find the gaps you need to fill to be more successful. https://buff.ly/4b4gYG2

Growing up by the sea, I dreamt of being a pirate. While I may not have become the notorious captain of a legendary ship (and let's be honest, a certain Mr. Depp might have steered those dreams), I've embarked on an equally thrilling adventure as a CMO. So, here's the treasure map to navigate the first few months at the marketing helm, sans eye patch and parrot. Ahoy mate! Welcome aboard! 𝐌𝐨𝐧𝐭𝐡 𝟏 - 𝐓𝐡𝐞 𝐀𝐧𝐜𝐡𝐨𝐫 ⚓ Conduct thorough audits, taking stock of your marketing arsenal and competitive landscapes. ⚓ Dive into the company's offerings, learning every nook of your ship. ⚓ Spot opportunities for quick wins, like a sharp-eyed sailor spotting land. ⚓ Meet your crew—the marketing team, C-Suite, and stakeholders—to understand every role on deck. ⚓ Gather insights from your passengers—your customers—to ensure their voyage is top-notch. 𝐌𝐨𝐧𝐭𝐡 𝟐 - 𝐓𝐡𝐞 𝐂𝐨𝐦𝐩𝐚𝐬𝐬 🧭 Set your KPIs, the stars by which you’ll navigate. 🧭 Allocate your budget like a savvy quartermaster ensuring every coin is spent wisely. 🧭 Engage with key stakeholders, drafting allies for the journey ahead. 🧭 Plan how to scale marketing efforts, like preparing for open seas after calm waters. 🧭 Lay out campaigns and customer journeys that will guide you through the marketing maelstrom. 𝐌𝐨𝐧𝐭𝐡 𝟑 - 𝐓𝐡𝐞 𝐀𝐝𝐯𝐞𝐧𝐭𝐮𝐫𝐞 🚢Track the ROI like a captain reviews the day's progress. 🚢 Launch campaigns as boldly as setting off cannons to announce your presence. 🚢 Venture into new waters with social media, seeking lands ripe for your flag. 🚢 Analyze results and adjust your strategies as a seasoned captain reads the winds. Remember, as you take charge, it's not about upheaving the existing order. It's about understanding the currents and steering the ship with a steady hand. Earn the trust of your crew by proving your mettle in calm and storm alike. Bon voyage!

How to Build a High-Performing Marketing Team 💪 Building a high-performing marketing team isn’t for the faint-hearted. It’s about recruiting talent that’s not just skilled but passionate. You need visionaries who see the big picture, strategists who map out the path, and executors who bring it all to life. The perfect blend of creativity and data-driven minds is essential. Start by creating a culture that attracts top talent. Offer them the tools and autonomy they need to thrive. Encourage innovation and be open to new ideas. A team that feels valued and empowered will always outperform one that’s micromanaged and stifled. Remember, your team is only as strong as its weakest link. 👉 Got tips on building a kick-ass team? Drop them in the comments or share this post if you’re on board!

I used post-its and a big window…And the end result was magnificent! This was a complicated project. There were many ideas, concepts and moving pieces. At first glance it was generic and at real risk of not making it out alive But I knew there was something there… So I didn’t stop until I had organized, refined and simplified all the elements that made this brand’s heart beat! Understanding all the details at this granular level is the starting point of every marketing project. Never skip the research! It’s the only way to pick up a brands unique rhythm, so you can accurately amplify it for the world to hear! If not…you have an excellent chance of sounding a lot like everyone else.