Loud Rumor’s Post

🔎 Sometimes, the easiest & most powerful marketing techniques are right in front of us—and we can't see them. Yesterday, I talked with someone doing $72M/year in a massage business with several locations. ⏰ In a quick 10-minute conversation, her perspective on marketing...shifted. Here's the recap: Me: "So, how are you getting customers right now?" Her: "We run paid ads, getting #leads for about $10/lead depending on the platform, then we get a lot of referrals." Me: "That's great. What's your conversion rate on the paid leads?" Her: "We get about 30% to book and show, then we close about 1 of 10 into a recurring member." Me: "So, you're paying about $33 per show ($10 per lead divided by 30%). Then if you're closing 1 of 10 into a recurring member, that's $333 CAC (Customer Acquisition Cost), right?" Her: "Yes." Me: "And your LTV (Lifetime Value)?" Her: "About $1,800." Me: "That's excellent. That's a 6:1 #ROI (Return on Investment). Can you just spend more?" Her: "I can, but I wanted to drop the CAC even lower." Me: "Fair. Do both. Spend more, and in regards to dropping your CAC - what about referrals from the new and recurring members?" Her: "Yes, we get a lot of referrals. About 1,500 per month." Me: "Holy cow! What's your referral marketing strategy?" Her: "We don't have one. We just create a great experience." Me: "Wait... so that's all unprompted referrals? There's no actual campaign?" Her: "No. We don't want to pay for referrals at all. With that many, it'd cost too much." ------ At this point, we shifted her viewpoint. ------ Me: "No matter what, you're still going to get your unprompted referrals. But what's your closing rate on #referrals vs. #paidleads?" Her: "Way better. We'll close about 1 of 3 into recurring members." Me: "I bet. And you paid $0/lead, thus also $0/sale. However, if you want to drop your company's avg. CAC, you have a budget of $332 or less to make that happen." Her: "What do you mean?" Me: "Your current average is $333. For each customer you get for a cost under that, you reduce your average. What if your members knew that for each person they refer and becomes a member, you'd gift both a free massage or give a bunch of value that costs your company significantly less." Her: "Yes, but 2 massages would be like $300. That's a lot." Me: "It is, but 3 things to consider: 1) You're currently paying more than that 2) $300 is their value, not your cost. You just have to pay the therapist, which will only cost like $100 total, right?" ----- Here, she got it. #Marketing's job is to increase revenue. You're winning if your #LTV and #CAC are far apart. 10:1 is a great ratio, but anything above 4:1 is a solid target for most. You can cross over strategies to bring the overall company avg. down. Don't compartmentalize. If you'd pay Mark Zuckerberg for #sales, why wouldn't you do the same for anybody else? And yes... I had a.i. create an image of a #massagetherapist massaging a bag of money. 😏

You’re using funnels to attract and convert your ideal clients, but you’re not seeing the sign-ups and sales you want 😔 You’re feeling disheartened. 😞 You’re ready to give up on your funnel, thinking it just doesn’t work. Instead of refining your existing funnel, you jump to the next shiny object you’ve seen advertised on social media. 💻✨ The problem is that moving from one strategy to the next leads to wasted time and energy and never fully realising the potential of what you’ve already created. ⏳💸 The truth is that your funnel just needs some tweaks so that it converts better. 🔧🔄 Imagine the impact if you focused on honing your current funnel until it works. 🌟 With the right adjustments, you can transform your funnel into a powerful tool that attracts and converts your ideal clients quickly and effectively. 🚀 But, without knowing what to adjust, it’s easy to get stuck. 🤔 The key is clarity. You need to position yourself as the go-to expert in your field. 🏆 Often, the reason your funnel isn’t converting as well as it could is because your messaging isn’t clear enough. Potential clients don’t fully understand what you’re offering or why they need it. 🗣️❓ I've reviewed loads of landing pages and sales pages and often find that my clients think their marketing message is clear, but they’re missing critical elements that would attract new clients quickly. 🚪🔍 When they make these adjustments, they start seeing an increase in people opting in for their lead magnet and signing up for their offer. 📈📧 When you clearly define who you serve in a way that resonates with them and position yourself as the expert who understands their needs and can deliver the solution they need, you'll see an increase in opt-ins and sales. 🙌💰 My Funnel Conversion Framework guides you through the process of refining your funnel, ensuring your pages and emails speak directly to your audience’s needs and desires, so that when they read it they think ‘yes, that’s me’. 💬💡 Interested in what tweaks to make to your funnel to increase how well it converts? Drop a ‘tweaks’ below or DM me to find out. 📩🔍

2024: attracting clients, no longer chasing. $7500 in SALES & $967 in ad spend || Niche :- HIGH TICKET COACH This client came to us already having success organically, but she was ready for a consistent way for leads & clients to find her without solely relying on content After some trial and error, we finally found the right messaging, the right ads, and the right email sequence for her NICHE Automated funnels aren’t one size fits all… we work with every client to ensure they have custom recommendations for their unique niche and goals 💰Here is how we did it. ✅Offer Optimization (1:1 or Group or DFY) Ensuring your offer is something your ideal client wants to buy and can afford to buy ✅Messaging Clarity We get crystal clear on your messaging so that when your ideal client finds you, they think “how is she in my head?” ✅Automated Marketing Next step, we turned her signature process into an automated piece of content that every single lead who found her through her ads (and even organic) could access This content invited them to take the next step to work with her inside of her food freedom coaching program ✅Leads On Autopilot Lastly, we turned on her automated Instagram ad machine and let the leads roll on in! From there a percentage of those leads, applied to work with her, got on a simple call, and then some enrolled Consistent high ticket sales in 2024 has never been simpler! As long as you sell your clients a result, we can help you. Comment the word " LEADS " to get more details

Discover actionable strategies and proven tips to propel your home services business to new heights. In our latest blog post, we delve into the dynamic world of client acquisition, providing insights on: 🔍 Effective Marketing Techniques 🌐 Online Presence Optimization 🤝 Building Customer Relationships 💡 Proven Lead Generation Tactics Whether you're just starting or looking to revitalize your business, our guide is tailored to address the unique challenges and opportunities in the home services industry. Click below to read the full article and take the first step towards securing a steady stream of clients for your home services business. https://lnkd.in/gjPjVui5 🚀🏠 #HomeServices #ClientAcquisition #BusinessGrowth"

This is the marketing funnel that generates us 100-150 leads per month and one inbound sales call per day: (Does not require a large marketing team, big budget, or any fancy tech) ——— Breakdown of the funnel (from top to bottom): 1) Demand gen content: value-based, useful content designed specifically for our target customers. This is not commercial at all. We don’t ask for anything. Shared organically and promoted with paid ads. 2) Opt in: simple landing page with a dream-outcome headline (which is something we can actually achieve, lol) and a button. 3) Perspective shifting video sales letter: a value-based piece of content (noticing the theme?!) that teaches our audience something within our area of expertise. For us, it’s a 30 minute video with a full breakdown of our growth protocol. It includes tonnes of useful info that our audience would be able to implement without us, as well as an offer of a free session (+ a giveaway) to help them apply it to their business. 4) Strategy session: take 60 minutes to discuss their business and genuinely try to use the time to help them. If (and ONLY if) we feel like we can help them achieve their goals we will pencil in a follow up call to discuss a proposal. ——— The results? In December, we spent about £5k in total on our marketing and generated more than £100k in sales. The best part is that if we want to scale (which we do) we just need to increase the paid spend. We’ll be doing this over the next 90 days, measuring the results, and sharing with you. ——— Any questions? Shout below! 👇🏼 #marketing #growth #b2b #buildinpublic 

Me: “so what’s your funnel?” Them: “no funnel right now, I just do a sales call then try to close” …I blame Russel Brunson for this whole interaction. *Taps mic. Clears throat.* Once upon a time… before the software Clickfunnels was invented… people understood that any business on earth that sells anything, requires some type of marketing & sales funnel to operate. And your funnel has little to do with high ticket vs low ticket offers, or what softwares you use or don’t use Your funnel is just the steps between someone not knowing you exist, to knowing you exist, to buying something from you. Don’t fall for the chatter of “you don’t need a funnel” They’re just trying to sell you something. Because there’s always a funnel, no matter what. And if you don’t know what yours is, then things are gonna be really really hard. I’ve run the same funnel for over 5 years. I post on social, I talk to people, some people become clients, some become friends, some become colleagues. I ran this funnel to 500k a year. No paid ads. You don’t need fancy, you just need to know your steps and then design for path of least resistance. I’ve been optimizing sales funnels for almost a decade and the number 1 mistake I see people make is thinking they don’t have a funnel. Don’t be that guy.

The 4 different types of sales funnels that convert without fail 1. Video Sales Funnel Do you have a lot of information to give out & prefer having a video instead of a regular copy? No worries, use a video sales letter to convert your target audience! Video marketing has started coming into0 power as most of the content consumption on social media is now in the form of videos. Not only this, but videos are also a very intuitive way of being descriptive about your product as well as not overloading the visitor with lines and lines of copy. 2. Webinar Funnel Webinars have now become the go-to source of every organisation’s marketing channel, especially with the onset of the lockdown in almost every region of the world. Webinars are structured in such a way that you get to spend a lot of time with your potential customer, wherein you can pitch your service offering in detail. 3. Product launch sales funnel One of the most important sales funnels for an online course. A product launch funnel becomes the need of the hour when you have entirely built your online course, & now want to spend a considerable amount of time in building anticipation for the launch. A product launch sales funnel is used when there is a list of prospective customers who are waiting for your course’s launch so that they are lured with anticipation & urgency to buy it as soon as it’s launched. 4. Lead magnet sales funnel You would see the most common type of sales funnels running around in marketing campaigns. A lead magnet funnel is often used to give people something they can’t refuse in exchange for their email address. Prospective customers are usually offered a report or something tangible in return which the users can download. Try these sales funnel in your business and scale it.

🚀 5 Small Changes to Boost Your Landing Page Conversions 🚀 Before we dive in, keep this in mind: Lead quality > Conversion rates any day of the week! It’s not just about the numbers; it’s about attracting the *right* people. That said, here are 5 simple tweaks you can implement today to stop leaving money on the table and start boosting conversions: 1. A Strong Offer: Even if it’s free, your offer needs to be compelling enough to get potential customers to share their email addresses. Is it something your audience truly wants or needs? Don’t hesitate to ask them! Remember, no matter how sexy your landing page is, it means nothing if your offer isn’t hitting the mark. 2. Focus on ONE Benefit: Highlight just one compelling reason for your audience to raise their hands and say, “Yes! I want/need this!” The more valuable you make your freebie, the more irresistible your offer becomes. 3. Build Trust: People won’t convert if they don’t trust you. Include trust-building elements like testimonials, screenshots of happy customer feedback, “As seen on” badges, and case studies (but make sure they’re genuine!). 4. One Clear Call to Action: Consistency is key! Use a straightforward CTA like “Get Instant Access Now.” Avoid being too clever or cute here—you want to make it crystal clear what action they should take next. 5. Keep It Above the Fold: Ensure your CTA and key messaging are visible without scrolling. Your headline should clearly reflect the core benefit that brought them to your page. Simple. Is. Better. Keep it focused, easy to navigate, and laser-targeted on the value you’re providing. It’s all about making the decision-making process quick and effortless for your visitors! What’s one area you could simplify on your landing page to improve conversions? Let me know below! #DigitalMarketing #LeadGeneration #LandingPageOptimization #ConversionRate #MarketingTips

Duplicate leads should not be dismissed as a mere inconvenience; rather, they represent a valuable subset of consumers who are genuinely interested in your product or service. Utilizing duplicate leads results in cost-efficient marketing efforts and opportunities for upselling, cross-selling, and strategic decision-making. #leads #onlinemarketing Learn more in our blog post: https://lnkd.in/eHv2k5cE