Community-Owned Health Plans
I thought of an appropriate analogy that may better frame how healthcare is v. how it perhaps should be, and to do that, we ALWAYS have to look towards other industries and apply common sense approaches!
Cars have seat belts. It's the law. It is up to the occupant to click it or not, BUT, the car has to be built with safety and compliance in mind.
Health plans can be built with a seat belt, and to be completely honest, most simply are NOT! Don't think I'm right? Well, let's consider:
How long are office visits with primary care able to last? Why, and what can influence that?
Who are the specialists people are visiting, and why? Why would this matter?
Is it reactionary in nature (deductibles, copays, coinsurance, prior auths, throttles to receiving care), or proactive (member-level outreach by the plan, itself, to promote better HEALTH)?
As Eric Bricker, MD so effectively laid this out in a video some time ago, staff are being steered, no matter what, but not having a modicum of say in how leads to someone else holding the cards (ahem, RVU-generating pressure running rampant in the market).
I know, not everyone will buckle up. I know, not everyone will care enough about their health to engage, but it is included within the plan. Why, you may ask?
Well, what's more important than maintaining good health? You know the answer when you begin to lose it!
Community-Owned Health Plans has a proactive, health-forward model. It is built around the member. What do you want to sell out there, brokers?
If you've read this far, I'm your huckleberry 😜! If you are too young to know this reference, let's definitely talk!
#healthrosetta #breakthestatusquo #innovationatwork Health Rosetta Free Market Medical Association