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sam@truefans.fm - Podcasting That Pays

On this week's Podnews Weekly Review we have two stellar interviews. The first is with Andrew Mason the CEO of Descript talking about the present, past and future of Descript. Andrew talks about how they got started, the recent Phase 6 release with the new 'Under Lord' AI assistant and what they have planned in future releases. The other is Harry Morton the CEO of Lower Street who have just acquired Pacific Content. Harry talks about why they did it and what their plans are for the future together. James Cridland and I also talk about: Magellan AI announcing support for UID2 and ID5 which allows advertisers to recognise individuals and serve them targeted ads, replacing cookies and IP tracking. Is this a good thing? #advertising #tracking Podcast ad spending increased by 22% year-on-year, but the amount of ads in podcasts has increased by 20%. How many ads in a podcast should there be and have listeners got the capacity to hear more ads per hour like radio? #advertising #elasticity Microsoft Research has launched a new tool called GraphRAG*, which (in part) uses podcast transcripts to produce a “knowledge-graph” of a podcast, making it easier to search. #futures Get Podnews Weekly Review Weekly wherever you get your podcasts !!! * GraphRAG is a structured, hierarchical approach to Retrieval Augmented Generation (RAG), as opposed to naive semantic-search approaches using plain text snippets. The GraphRAG process involves extracting a knowledge graph out of raw text, building a community hierarchy, generating summaries for these communities, and then leveraging these structures when performing RAG-based tasks.

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James Burtt 🎙️

Podcasting & Content Marketing Expert | Strategic Brand Builder | Helping Businesses Generate Revenue Through Authentic Content

3mo

Ohhhhhhh, sticking this on the play next list - really interested to hear from Harry on the acquisition.

Jerry Kolber

Podcast empire builder | 1M+ monthly listeners | 25M+ downloads | Creator of Brain Games (1B+ TV views) | CEO Atomic Audio

3mo

We love Descript & are fans of Lower Street's work - excited to check these out. And congrats on the acquistion Harry Morton !

Jim James

Champion of the UnNoticed Entrepreneur.

3mo

This will be a brilliant episode. Descript has been an amazing tool and is only getting better Thank you for bringing @andrew mason onto the mic.

Harry Morton

Follow for posts on the business of podcasting | CEO, Lower Street, podcasts for brands | 7,500+ episodes, 120+ shows, 12M+ downloads | Clients Pepsico, Booking.com, Fidelity & more.

3mo

Thanks for having me Sam Sethi and James Cridland!

Niall Mackay

Making podcasts possible! Award Winning Seven Million Bikes Podcasts CEO | Best Interview Podcast A Vietnam Podcast | Best Podcast Audio Producer | PodFest Conference Speaker

3mo

Looking forward to this !

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