What an amazing weekend for many of our colleagues! On Saturday, the 𝗟𝗥 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗗𝗮𝘆 took place in Düsseldorf - an event for our partners that takes place twice a year to announce exciting news, introduce new brand product and is filled with lots of emotion, recognition and inspiration.
With around 5.000 guests on site, it's clear that the organization of this event demands a lot. Our colleagues here are true organizational talents. The creative ideas are planned down to the last detail well in advance and it is always fascinating to see what we can achieve together as an LR team.
On the day of the event itself, many of our employee’s volunteer - whether at the entrance, as a cameraman or behind the scenes - our team is so diverse that everyone helps exactly where they are needed.
Business days like this are not only an important event for our partners, but also for us as the LR family. And that's what we're all about: achieving great things together! #wearemore
What an impressive event! 🎉 The energy in the room must have been absolutely incredible with so many exciting new developments to discover at LR Health & Beauty Systems! I imagine the atmosphere was electric, filled with enthusiastic and curious people eager to see the latest innovations presented by this dynamic company. Such a gathering can only inspire and motivate those fortunate enough to attend, creating a truly memorable experience.
These posts keep popping into my feed. Kara Richardson Whitely’s story from Outside Festival is one of so many that make me smile.
The Outside Festival ended up attracting 18,000 attendees, surpassing our early projections of 10,000. The event demonstrated how a comprehensive marketing strategy, focused on creating a deep connection with our existing audience, while creating an authentic and safe space for new customers, can earn trust.
While Kara’s story is specifically about Backpacker. Other attendees connected with Velo, Pinkbike, Outside magazine, Gaia, Trailforks, Ski, Yoga Journal, Warren Miller or Run. Outside is ALL of these activities and more.
So how do you message all these brands at once?
Start with the mission to: Get Everyone Outside.
And then put your money where your mouth is and create a physical manifestation of all these beloved brands - that actually makes the outdoors more accessible and enjoyable for everyone.
Below are 3 themes from our big marketing strategy.
1. Brand Identity and Value Proposition
The Outside Summit and Festival was designed to celebrate outdoor culture, create an inclusive gathering, and promote sustainability in alignment with our vision to inspire and activate more people to experience the outdoors. This clear and consistent brand messaging, combined with the value proposition of music, film, gear and ideas, resonated and attracted a big first year crowd PLUS 1.7B earned media impressions. - so far.
2. Customer Engagement and Relationship Building.
Kara is an example of how deeply our audience and contributors are connected to our brands. Bringing them to life, side by side, in a fun, safe vibrant space was the vision. High-profile speakers like Shaun White and performances by popular bands such as Fleet Foxes and Thundercat created a dynamic and engaging atmosphere that fostered a strong emotional connection with attendees.
This is a long way of saying, “we made it cool.”
3. Serve the Community and Get the Word Out
We understand the interests and preferences of our audiences and target market. Our editors have been serving these passionate participants for decades. We built this for THEM. By curating a diverse lineup of outdoor and active lifestyle activities and experiences we knew the community would be thrilled. We utilized various communication channels, including email, social media, paid digital, PR, radio, street teams, community outreach, mixer events and partnerships with the likes of Denver Art Museum, Visit Denver and the State of Colorado, to effectively promote the event and attract a diverse audience for year 1. A limited budget forced us to be creative, hustle and find ways to get the word out.
These posts, like Kara’s, full of genuine connection and community, are a great illustration of how a well-executed experiential marketing strategy, rooted in building brand connection and trust can create a lasting impression. Thanks Kara!
Plus-size adventurer + CEO of The Gorgeous Agency, helping the world’s greatest brands to navigate conversation about body inclusivity, build connection and authentic growth via the 65% of Americans in larger bodies.
The Outside Festival was magical in so many ways. I got to reconnect with so many friends, meet folks I've long admired across the #outdoorindustry such as the teams at REI, Osprey Packs, Inc. and VF Corporation but most of all, because I got to meet Shannon Davis in real life.
Shannon wasn't on the mega stage with the likes of Conrad Anker, Jimmy Chin, Diana Nyad or The Fleet Foxes, but none the less, I was teary eyed when I finally got to thank him in person and give him a long-overdue hug.
You see, Shannon was the editor at Backpacker Magazine who accepted my essay about being fat shamed while taking on 100 miles of The Long Trail. (Link for the story below).
This decision to publish this piece (and include a photo of me clawing my way up Baker's Peak) was inclusion in action. It gave me a voice in a world that I loved so very much but struggled to feel like I belonged (even though I've taken on Kilimanjaro three times and all the training in between). It opened the door for me to do even more.
And after these encounters with the likes of Shannon, the Outside media team his inspired me to do even more outdoors and write about it.
So how can you break trail for someone? Or how can you thank someone for doing so for you?
Congratulations to the Outside team for all you created and the connections you facilitated. I can't wait to see where the Outside For Business Summit and the Outside Festival will go from here.
Considering hosting my first event at MakeUp in New York and seeking advice.
What type of event would you prefer: a dinner or an after-show networking event?
I'm new to this show and navigating the Javits Center can be tricky/difficult.
Your ideas will shape this event—be brutally honest and share your thoughts!
#MakeUpNewYork#EventPlanning#SeekingAdvice
Senior Director Corporate Communications & Brand Management bei Conrad Electronic — I am a communications & brand enthusiast who creates strong brands that drive your business.
💙 Our new Employer Brand is part of success 🚀
Today is the day: Our CEO Ralf Buehler officially presented our new Employer Brand at the Townhall Meeting in Hirschau. An attractive employer brand is a major success factor for every company today, as it is becoming increasingly difficult to retain employees in the long term and get the talents you need for the future. That is why the HR and Brand Management departments have worked closely together over the past few months to develop an employer brand that represents Conrad Electronic Group's image as an employer in an authentic way. With its values and principles, it defines the cornerstones of our corporate culture that Conrad offers or wants to offer its employees.
In the end, it is very important to us that people enjoy working at Conrad and feel that they are a very important part of our success. As simple as that. We are proud as hell that finally everybody can see what we've been working on. Thank you Thomas Gajewski, Alena Turigin and Gerold Hasel for the great collaboration and thank you battery for your external support and Spreadfilms (Michael Schanz) for the great photos. And last but not least a big shout out to Michael Knoth, Chanita-Latrice Smith, Monika Weninger, Kathrin Hero, Kadir Unus, Petra Binder-Dubiel, Michael Bauer, Kamlesh Kshirsagar, Alexander Lepke and Michaela Kredler who are the real faces behind Conrad! You guys rocked it!🤘👏💙
#employerbrand#wearepartofsuccess#brandcommunication#allpartsofsuccess
Let's make your next trade show your BEST YET! | Trade Show Insights Blog/Podcast Host | Author of Build a Better Trade Show Image & Exhibit Design That Works
Does your trade show exhibit "Glimmer"? 🤔
And no ... I don't mean sparkles & lights! ✨
Check out this article to discover how you can incorporate elements that spark moments of joy and belonging for attendees. It may be a lot easier than you think!
Then share your favorite of the 10 Ways in the comments. (I'll add my thoughts there too.)
Thanks to Kate Cardoso for sharing this article!
https://lnkd.in/dhSzYnj7#tradeshows#tradeshowmarketing#eventprofs
How to NETWORK at live events ⬇️🥂
Over this Bank Holiday weekend we were invited to attend Afro Hair Live 2024. The event was a vibrant celebration of Afro hair, culture, and artistry, bringing together a diverse community to share, learn, and inspire one another.
Being surrounded by fellow Black artists, hairstylists, industry professionals and enthusiasts who are actively LOOKING for people to forge new relationships with was invaluable, and it was a perfect reminder of why it is SO helpful to attend events like these if you are an aspiring Black performer/model/artist.
So here is my NUMBER 1 TIP that you can use at your next live event…
💻 COME PREPARED and COME WITH INTENTION 💡
Are you looking to get your music played at an upcoming event? Are you hoping to get booked for hair shoots for some emerging stylists? Wanting to find agency representation? Know who you’re looking for, and the right words to say when engaging in conversation so you can come away feeling fulfilled and with prospective opportunities. By having your own personal one-liner of who you are and what you’re looking for, you’ll be able to use your time and the time of others effectively in order to have some incredibly insightful conversations and come away with the contacts that you want.
Also ensure that you have your contact cards ready to hand out. This may feel cheesy and vintage, but you will thank yourself later when you have a quick conversation with someone in passing but their phone battery has run out!
🚨BONUS: do you need to bring a plus one so they can document the event for you? We live in a digital age, and by sharing that you are present and out there in the world to your following you can also increase possible opportunities through social media. By having someone on hand to capture the event whilst you do the necessary conversations, it relieves some of the pressure so you can focus on building those all important relationships without feeling flustered.
Live events can feel like a mission to get to, but they really are very special places especially when you’re on the hunt for more opportunities as a performer or artist. When you are super clear about what you would like to get from attending these live events, you can maximise your results ten-fold! It’s very easy to get lost in the sauce and - despite having a great time - come away feeling like you haven’t achieved much…
But if you work smart (all whilst also enjoying 🥳) the connections that you can make in-person are invaluable, providing not only career opportunities but also a support network that can truly understand and champion your journey.
Things can get pretty serious at Elite Marquees, but who says we can’t have a little fun too?!
Our team are always on top of the latest trends - whether it's creating unforgettable events or staying on point with Gen Z vibes. This is how we keep the creativity flowing and the energy high! 🎉
Check out how we mix business with fun while staying on-trend! 💥
#EliteMarquee#GenZTrend#TeamCulture#WorkAndPlay#EventProfessionals#StayingOnTrend
Elevating social and corporate events//Photo and Video specialist// Founder of Flash Party Activations with a focus on immersive photo and video experiences. Doing events across the country.
❤️ One of the things I love most about my Photo Booth business is the joy we bring to every event. Whether it's a corporate activation, tradeshow, social event, or a grand celebration, there's nothing quite like seeing people smile, creating lasting memories, and providing entertainment that lights up the room.
🔥Every moment we capture tells a story, and every smile reminds me why I started this journey. It’s about creating experiences that are fun, authentic, and memorable for everyone involved.
😁Here's to more smiles, more moments, and more incredible events! 📸✨
#CorporateActivation#EventMarketing#PhotoBoothFun#CreatingMemories#TradeshowEngagement#CorporateEvents#SocialEvents#FlashPartyPhotoBooth#BringingJoy#BrandExperience#EventEntertainment
Stumbled upon this quote from Ken Haemer (AT&T) that stopped me in my tracks: "Designing without an audience in mind is like writing a love letter and addressing it 'to whom it may concern.' 💔
The events industry has the unmatched ability to make moments that matter to people, that are emotionally connected and intentional. As event professionals, we have the responsibility to design events with purpose and to know our audience. It's not just about creating a beautiful ambiance, but also about creating an experience that resonates with attendees on a personal level.
Let's take a cue from Ken Haemer and make sure we are designing with purpose and intention. Let's create events that are love letters to our audience, not the generic masses.
#DesignWithPurpose#KnowYourAudience#CreativeLoveLetters#eventindustry#eventmarketing
Indépendant - A son propre compte
1wWhat an impressive event! 🎉 The energy in the room must have been absolutely incredible with so many exciting new developments to discover at LR Health & Beauty Systems! I imagine the atmosphere was electric, filled with enthusiastic and curious people eager to see the latest innovations presented by this dynamic company. Such a gathering can only inspire and motivate those fortunate enough to attend, creating a truly memorable experience.