LR Paris’ Post

What is the Value of Your Own Personal Brand. Jeffrey Hayzlett will talk about it in his keynote. #Revenueacceleration #Salesleadership

The evolution from Bolton to IMA today marks the beginning of a new era. Hear Steve Brockmeyer, ARM, CIC, President, West Region, as he discusses how this transition will positively influence and enhance our brand. 

"You are doing so many things...!" I hear a lot... But it is just a great mixture of Market research, brand strategy and consulting in a number of different areas from the public sector to FMCG, from Automotive to Perfumes and Luxury brands... In this video I am explaining a bit my passion and my work :-) Have a look! #luxury #marketresearch #fmcg #perfume #consulting #newproductdevelopment #innovation #ideation #fashion #lifestyle #greenenergy #energytransition https://lnkd.in/e2v94Q2j

Discussing course pricing: pre-recorded ones are cheaper. Take Elena Cardone's course for $300. But, her events cost up to $15k. As your brand grows, so can your prices! #CoursePricing #BrandGrowth #ElenaCardone #OnlineCourses #PricingStrategy

"Of the 10 largest event organizers which are not primarily publicly owned halls, six are British." I can't think of another industry that the UK dominates (mostly in West London strangely) and yet most people are not aware that it exists. Interesting article from Exhibition News and would be interested to hear how people think the industry can improve its PR campaign. #exhibitions #tradeshow #unitedkingdom #exhibition #businessanalytics #exhibits #news #industryinsights https://lnkd.in/e3gXdwuA

How did Lüdecke Company progress after the era of its founder, Emil Georg Lüdecke? In 1973, his son-in-law Erwin Bogner took over the company and continued to lead it in his vision. The expansion of production, initial participation in trade fairs, and strengthening of business relationships were just a few highlights during his tenure. Preserving the identity as a family-owned business has always been crucial. And this holds true even today. Lüdecke Company is not only family-run but also a place where every employee should feel comfortable – where they are supported and acknowledged, just like in a family. #PerfectConnection #EmployeeWellbeing #FamilyBusiness

Here is a great example of a brand trying to broaden its usage/consumption basis by creating new consumption associations, an underated but powerful strategy. https://lnkd.in/gi5U7qC7

Something is brewing behind the scenes! We're gearing up the exhibitor selection committee. The exhibitor selection committee - which brings together Première Vision experts with industry manufacturers and buyers - plays a crucial role in maintaining a cohesive, high-quality offer that reflects the diversity of the market - from broad distribution to luxury, and assures brands that only the most relevant and innovative exhibitors are part of the event. Each year, the selection committee approves around 30% of new applications. The criteria taken into account in the selection process: Quality and creativity - Ongoing development of original collections - ESG - Production equipment - Quality of service - Ability to respond to international demand - Commercial reputation - Financial solidity and seniority. Here the Selection process and participation conditions: https://lnkd.in/eAyyNErV #premierevision Marine Calderero Yvan Dacquay Florence Rousson Claudie Le Souder Igor Bonnet

🚨 𝑶𝒏𝒍𝒚 𝑶𝑵𝑬 𝒘𝒆𝒆𝒌 𝑳𝒆𝒇𝒕! 🚨 Get ready for the Asian Brand Protection Congress! Don't miss out on insightful discussions, networking opportunities, and the latest strategies in brand protection. 𝘚𝘦𝘤𝘶𝘳𝘦 𝘺𝘰𝘶𝘳 𝘴𝘱𝘰𝘵 𝘯𝘰𝘸!  https://shorturl.at/vBCIZ #asianbrandprotectioncongress #brandprotection #lastchance #countdown