Rain or shine, we love umbrellas! This is such a great example of branded products bringing a story to life, to reinforce brand identity and message. We're proud to partner with the team at System1 to transform their FEEL WHEEL into this vibrant umbrella. Excited for our next project together! #lrparis #brandedproduct #MADFEST #brandstory
I hope it rains... It was hard to miss System1 at MAD//FEST in London last week and it's thanks to the people who say yes to the crazy ideas. A year and a half ago we pitched the idea of the FEEL WHEEL, our giant spinning wheel showcasing the emotions that our Test Your Ad platform measures. Nick Williamson gave us the go ahead to build it, but no ordinary prize wheel would do. Colin Jenkinson found a proper prop maker to build us a colorful, LED light-equipped wheel that we can bring from event to event. And Bruce Bickerton replicated a digital version for use on iPads to showcase ads after stand visitors spin the real wheel. It was a hit at the 2023 fest. And this year, we went BIGGER and PINKER. London gets a wee bit of rain. 😊 So we had just the solution when it inevitably rained during MAD//Fest. Pink umbrellas made to look just like the wheel thanks to the team at LR Paris. So, if you managed to get your hands on one of our umbrellas, I hope it's rainy where you are. I want that System1 branding out and about! Next stop for the wheel and umbrellas: Masters of Marketing in Florida this fall! You can't miss us - just look for the pink! Stephen Simmons Go for the weird ideas - they're often the brilliant ones! Andrew Genevieve Freddie Melissa Jon Clare Povey Harry Clark Elizabeth Pittman
Thanks for your help with these amazing umbrellas!! ☂️