LR Paris’ Post

Are you aware of the power those who work in branding hold?! Brands manipulate our realities 👀 #unbrandingrevolution #decolonisingbranding #decolonisingdesign #entityidentity #reindigenisation

Going green with your branding? We set out some important issues to keep in mind as insightfully discussed by our own Dr. Constantin Eikel

In the realm of brand building, higher purpose marketing around environmental and social causes reigned supreme for years. But that is changing. Find out more on our blog: https://lnkd.in/eEQAbtyH #BrandBuilding #BrandFiction #Brand #PostPurposeBranding #DaviesMeyer 

Please don’t lie to market your brand. This is not just about outright lies that corporations make; saying that their vehicles are environment friendly or that their products are made with sustainable practices when they’re not. It is also about your personal brand, where you pretend you’re something you’re not. On the less intense side, we have people commenting “agree,” “you’ve hit the nail on the head,” and others on posts they cannot care less about. On the more messed up side, we have people pretending to be allies or anti-racist activists who write a lot, but rarely put what they’re saying into practice. Here’s why: 1. It’s boring.  People can obviously see through it. And they’re throwing up a bit in their mouths. 2. You can only keep up with it for so long. #Marketing #Branding #MarketingStrategy

Purposeful Business is a cornerstone of our firmwide strategy, and we're dedicated to integrating these values into our operations and supporting clients in doing the same. This #WorldIPDay, we’re shining a spotlight on the important theme of sustainability in the retail and consumer sector. Is your brand going green? IP Partner Dr. Constantin Eikel discusses the dos and don’ts of Green Trademarks. Find out how to craft distinctive eco-friendly branding that resonates with eco-conscious consumers while sidestepping legal hurdles. Read more: https://lnkd.in/ekBXAEbU #Sustainability #GreenTrademarks

Insightful article on the legal challenges faced by Green trade marks authored by our Constantin Eikel.

💡Working towards a more sustainable model for business and moving away from business-as-usual In this clip Melissa Packham 💫 GAICD explains this shift, its need, and its inevitability. If you missed our conversation last week with Melissa about building a values-led brand, you can catch the replay here: https://lnkd.in/gHgYyjeP #Values #ValuesBasedLeadership #ValuesInAction #ValuesLedBrand #Branding 👉 Follow our hashtag #WorldValuesDay to learn more and keep up with our campaign this year. 

Why spend more when you can achieve more? Learn how CSR can be the most capital-efficient strategy for your brand. https://bit.ly/43gDWX0

Can your brand change the world? 🌍 yes ? no ? it is up to you, for me it is definitely a no brainer YES and In my latest article on my website, I delve into the transformative power of branding in the eco-friendly and social market. This isn't just a typical topic; it's a call to action for brands that dare to make a difference. Discover the strategies that can turn your brand into a beacon of sustainability and social responsibility. Are you ready to be part of this brand revolution? #BrandWithImpact #EcoInnovation #LeadTheChange #branding #ecofriendly #socialentrepreneurs Explore details in my full article by clicking on the link https://lnkd.in/dFkqGSHu

Your brand is your reputation—what are people really associating you with ? Creating a sustainable brand is more than just a logo change or a trendy tagline—it’s about ACTION. Every choice, every campaign, every initiative speaks to the story your brand is telling the world. And trust me, people are listening. You can transform a brand known for POLLUTION/NEGATIVE into one celebrated for environmental consciousness. Yes, it costs money and takes time because you have to ACTUALLY MAKE THE CHANGE, but in the end, it radically shifts how people perceive your brand, and how they act towards it. Your brand is what people think of when they hear your name. It’s built by what you show them REPEATEDLY. If you're consistently associated with IRRESPONSIBLE / BAD choices, people will notice and change their behaviour not in your favour. But if you're constantly seen leading with sustainability and making a difference, your brand becomes synonymous with responsibility and people will behave in the way you would like. Your actions dictate your reputation—so what’s the story you’re telling ? let's make a better world together ! 🌍 #SustainableBranding #BrandReputation #CorporateResponsibility #MarketingStrategy #EcoFriendlyBusiness #GreenBusiness #B2CMarketing #SustainabilityMatters #BrandPerception #EcoInnovation