Lubna Ashraff’s Post

Today marks another year of personal growth, and as I celebrate my birthday, I find myself reflecting on the parallels between life and the field of retail space planning. In retail, every square inch is thoughtfully utilized to create layouts that not only attract attention but also guide customers on a purposeful journey. Similarly, birthdays provide an opportunity to assess how we are using the space in our lives—are we maximizing our potential, optimizing our time, and creating pathways that lead to meaningful experiences? As I enter this next year, I am motivated to continue applying these principles in both my professional and personal endeavors. Whether it involves enhancing a retail environment to engage customers more effectively or reevaluating my own priorities for greater impact, it is essential to approach these tasks with purpose and intention. Here’s to another year of creating environments that resonate, both within the retail spaces we design and in the lives we lead. Let’s strive to make every moment count. #retail #spaceplanning #merchandise #layouts

Love learning new things - another course on Generative AI completed.

I’m happy to share that I’ve obtained a new certification: Prompt Design in Vertex AI from Google!

I’m happy to share that I’m starting a new position as Macro Space and Productivity Manager at Petstock Group!

🛍️ Unleashing the Power of Customer Decision Trees in Retail! 💼🌟 As a Retail Space Planning Manager, I am constantly exploring innovative ways to understand and cater to the unique preferences of the customer. The concept of "Customer Decision Trees" or "Shopping Decision Trees" and their profound impact on retail success can help transform the outcome of the space you're working with. Customer decision trees are data-driven models that map out the decision-making process of shoppers when making purchase choices. By analysing various touchpoints and factors that influence their buying journey, we can gain invaluable insights into what drives customers to make specific purchasing decisions. Here are key benefits of harnessing the potential of customer decision trees: 1️⃣ Personalised Shopping Experience: By understanding individual customers' decision paths, we can deliver highly personalised recommendations and offers that enhance their overall shopping experience. 2️⃣ Targeted Merchandising and Promotions: Identifying key decision factors helps us tailor product placements and promotional strategies to align better with customer preferences, thereby boosting sales and customer engagement. 3️⃣ Optimised Assortment Planning: Decision trees help identify the most relevant product categories for different customer segments, ensuring that our stores are stocked with items that resonate with local tastes and demands. 4️⃣ Data-Driven Inventory Management: Analysing decision trees provides insights into product demand patterns, allowing us to optimize inventory levels, avoid stockouts, and improve operational efficiency while reducing costs. 5️⃣ Continuous Improvement: Decision trees help identify pain points and areas for enhancement in the shopping journey, driving iterative improvements to keep our offerings relevant and competitive. 🔍 How have you incorporated customer decision trees into your retail strategies? What impact have they had on your business outcomes? Share your insights and experiences in the comments below, inspiring one another to elevate the retail industry through data-driven excellence. #RetailStrategy #CustomerExperience #DataDrivenInsights #RetailSuccess #CustomerDecisionTrees #RetailSpacePlanning #Shelfspace #Macrospace

Macro Space Planning: The Key to Retail Success As an experienced retail space planning professional, I've seen firsthand how crucial Macro Space Planning is to a retailer's success. By carefully considering the layout of your store, you can influence customer behavior and increase sales. Here are just a few of the benefits of Macro Space Planning: • Increased sales: By optimising your store layout, you can ensure that customers are exposed to the products you want them to see. This can lead to increased sales and profits. • Improved customer experience: A well-planned store layout and flow can make it easier for customers to find what they're looking for and encourage them to browse your entire store. This can lead to increased customer satisfaction and loyalty. • Reduced costs: By carefully allocating space, you can reduce your inventory costs and improve your margins. • Improved efficiency: A well-planned store layout can make it easier for operational team members to work efficiently and get things done, allowing them to focus on what's most important - The Customer. This can lead to reduced labour costs and improved customer service. If you're looking to improve your retail space planning, here are a few things to keep in mind: • Start with your customer: Who are your target customers? What are their needs and wants? When you understand your customers, you can design a store layout that meets their needs. • Consider your product mix: What products do you sell? How much space do they need? How can you merchandise them in a way that encourages sales? • Use data to make decisions: Don't just rely on your gut instinct. Use data to track customer traffic, sales, and inventory levels. This data can help you make informed decisions about your store layout. Macro space planning is a complex process, but it's one of the most important things you can do to improve your retail business. By carefully considering the layout of your store, you can influence customer behavior and increase sales. #RetailSpacePlanning #CommercialProfitability #DataAnalysis #VisualMerchandising If you're interested in learning more about Macro Space Planning, I encourage you to contact me directly. I'd be happy to help you improve your retail space planning and achieve your business goals.