Lucas Austin’s Post

Did you know that travelers are **60% more likely to recall** ads they see in airports or while traveling compared to other settings? ✈️🌍📈 As travel continues to be a major part of our lives, the opportunities for brands to connect with engaged and receptive audiences have never been greater. With travelers spending an average of **2-3 hours** in airports, and often finding themselves in a receptive mindset, it’s the perfect moment for brands to make a memorable impression. 🔍 **We’re on the lookout for innovative companies** that could benefit from reaching travelers during their journey in Q4 which is the busiest travel time of the year. If you know any businesses looking to enhance their brand presence in this unique environment, I’d love to connect! 🤝 **Referrals, recommendations, or introductions** are greatly appreciated. Let’s help brands become relevant on a massive scale! #TravelMarketing #BrandEngagement #TravelMedia #InflightAdvertising #AirportAdvertising #BusinessDevelopment #MarketingStrategy #ReferralNetwork

Brands are getting ahead of the game by meeting their audience earlier. Travellers aren’t waiting until the last minute to plan their holidays anymore. In fact, most travellers book their trips up to 6 months before departure. Today, the biggest mistake a brand can make is missing this golden window of opportunity, and waiting until a traveller's bags are already packed to start serving them ads. Luckily, Navigator is all about delivering your ads to your ideal audiences at the perfect moment. Learn what Navigator can do for your brand at https://navigator.tech/ Stagwell Brand Performance Network #traveltrends #marketing #digitalmarketing #travelmarketing #travel #marketinginsights  

Travel marketers, how do you make your brand the go-to choice for travellers seeking adventure and unforgettable getaways? ✈️ Join us for an insightful webinar on best practices to consider when launching your travel campaigns. Master trending engagement tactics that will capture the hearts and minds of travellers: go.stackadapt.com/lJNg2Ubn

🔔 Optimize Your Travel Offers! 🔔 Triggered messaging based on browsing behavior can significantly increase your revenue. Learn how top brands use personalized offers to re-engage customers and drive conversions. Check out our report for more insights on effective travel marketing strategies. 🏨 #TravelMarketing #Personalization #TriggeredMessaging https://ow.ly/rqjc50SzyWP

Looking forward to speaking at ABTA's Travel Marketing Conference today alongside our brilliant Head of Business Strategy at THE FIFTH, Robert Stevenson. We'll be sharing some new consumer research we conducted and how travel brands can navigate social media in the face of significant attitude changes. Its apparent that The Cost of Living Crisis has led to significant changes in the psyche of British travel consumers. Wild audience divergence has led to consumer alienation. Today we'll reveal: - Guilt around non-essential spending and its impact on the middle funnel - Changing places where travel purchase decisions are being considered - How travel brands can capitalise on these changes strategically through social media If arent attending today but want to find out more, please do DM me #travelmarketing #socialmarketing #consumertrends #research #socialstrategy

I'll be presenting a Travel focussed webinar with Yehia Elkhouly at 2pm on 11th April. Travel marketers, wondering how to make your brand the go-to choice for wanderlust-filled adventurers? ✈️ @StackAdapt for an insightful webinar on best practices to consider when launching your travel campaigns. Master trending engagement tactics that will capture the hearts and minds of travellers:

Excited to share our insights in the Skift State of Travel report — a guide for travel brands navigating the complex 2024 landscape! ✈️ 🧳 Grab your copy and learn from Koddi's Deep Kohli, VP of Client Services, as he dives into the untapped potential of travel media networks. While the industry is just scratching the surface, the opportunity to drive significant revenue and profitability is immense. "With robust loyalty programs, rich market data, and unique supply inventory, travel brands have a largely untapped opportunity to deliver targeted advertising within highly personalized content, generating new revenue while also improving traveler experiences. These form the building blocks for travel and hospitality companies to create what are known as travel media networks." Link to download the report in the comments ⬇️   #travelmedia #travelinsights #travelmarketing

It’s the small thoughtful things that brands can do for their customers that builds brand loyalty and gives that feel good factor. When travelling with OROKO Travel as well as their personalised tailored travel approach, you also receive a travel documents pouch, vouchers for free Butlers coffee at the airport and personalised luggage tags. A really nice touch and a lovely synergy between two Irish brands. It feeds back into the concept that clients these days want a tailored experience and not just an anonymous online interaction with a brand. #tailoredtravel #bespokeexperience #experientialmarketing #brandloyalty #marketing #customerexperience #brandtouchpoints

"David MacKenzie Ogilvy once said, 'The consumer isn’t a moron; she’s your wife.' His wisdom reminds us that in sales, marketing, and tourism, we should treat our customers with respect, intelligence, and a touch of creativity. After all, we're not just selling products—we're crafting experiences that people remember. So, let’s keep pushing boundaries, thinking big, and remembering that every client interaction is an opportunity to make a lasting impression. #Sales #Marketing #Tourism #CustomerExperience"

Check out Gladcloud's latest Industry Spotlight on Travel Retail: Strategies for Success 🚀!