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❗️Exciting news LIVE from CES: The Walt Disney Company announced a new media measurement partnership with Cint. Disney onboarding our Lucid Impact Measurement tool in order to share metrics with advertisers while the campaign is still running. According to Dana McGraw, Senior VP, Audience Modeling and Data Science at Disney: "Our goal is to enable measurement for brands to be able to see how their campaigns are performing—and now, not only to see how they’re performing, but to leverage that data over time to improve performance at the start of a campaign.” Brands such as NBA™️ 2K24 Free MT Generator 2023-2024 (Official-Edition) The Hershey Company and Josh Cellars are some initial brands who have utilized these real-time metrics. Disney Advertising
