Lucy Wood’s Post

The way we do brand strategy for female entrepreneurs has changed. Gone are the days of static statements and cumbersome decks. My clients are creating movements, they're constantly in motion - and so need their strategy to be too. I've switched: 🍑 Missions for Manifestos 🍑 Personas that target to Muses that inspire 🍑 Messaging Frameworks for Thought Leadership Narratives 🍑 Positioning Statements for living Concepts, Methods, Identities, Ideas We still... 🍐 Root everything in your beliefs. 🍐 Anchor into archetypes to bring it to life. 🍐 Draw on storytelling to connect on a deeply human level. Anyone else evolving the way you do things? P.s. pic taken just after a meeting with a incredible, fellow female founder discussing exactly this. #femalefounder #personalbrandstrategy #thoughtleadership

Do you think business is war? There’s a video of Sara Blakely, Founder of Spanx, making the rounds on LinkedIn lately. She recounts that one of her male co-panelists describes business as war — a constant battle to annihilate the competition. And her response is truly fitting: “𝗜 𝗱𝗼𝗻’𝘁 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗴𝗼 𝘁𝗼 𝘄𝗮𝗿.” The approach isn't just refreshing, it's proven to work more effectively. Let's look at the facts: 👉🏼 In a Boston Consulting Group (BCG) study, women-founded or co-founded companies 𝗿𝗲𝗰𝗲𝗶𝘃𝗲 𝗵𝗮𝗹𝗳 𝘁𝗵𝗲 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 of their male counterparts. 👉🏼 Despite this funding gap, 𝘄𝗼𝗺𝗲𝗻-𝗼𝘄𝗻𝗲𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲 𝗵𝗶𝗴𝗵𝗲𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲𝘀. 👉🏼The ROI for women-owned businesses is 𝘁𝘄𝗶𝗰𝗲 that of men-owned businesses. In an industry characterized by aggressive business tactics, Blakely's approach stands out: 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝗾𝘂𝗮𝗹𝗶𝘁𝘆, 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗻𝗲𝗲𝗱𝘀, 𝗮𝗻𝗱 𝗹𝗲𝘁 𝘆𝗼𝘂𝗿 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗽𝗮𝘀𝘀𝗶𝗼𝗻 𝗱𝗿𝗶𝘃𝗲 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻. The leadership of women like Sara Blakely proves that value-centric and consumer-focused approaches regularly outperform traditional aggressive strategies. And it's one I've found to be true. What's your take on this business philosophy? #WomenInBusiness #FemaleCEO #Leadership #Business

Do the scary thing.😱 Women often cling to what’s familiar, afraid to step into the unknown. But embracing risks is key to unlocking our true potential and shaping our personal brands. I should know. A few years ago when I started to focus on myself and wanted to ignite my personal brand, I was scared to do it. I was afraid of being judged, revealing too much, and just not connecting with my audience. That mindset was stifling me in my life and business, so instead of living in fear, I thought what’s the worse that could happen. And in the words of RHOA’s Sheree Whitfield, “who gone check me boo?” No one. Once I released that limiting belief, my fears started to diminish. Even though I still struggle with fear from time to time, being courageous, like joining Entreprenista League and attending Founder’s Retreat alone, has opened doors to new possibilities. For me, it’s about pushing boundaries and discovering hidden strengths I never knew we had. This has served me well in building my personal brand. ➡️ Here’s your call to action: Take that leap!🪂 Raise your hand if you’re ready to embrace the unknown and do the scary thing. 🙋 #personalbranding #womeninbusiness #womenentrepreneurs

You know what grinds my gears? The way women are taught to tiptoe around success. We're told to modestly downplay our ambitions, to not rock the boat. ...and you know what that leads to? A whole lot of talented, capable women stuck in the middle, watching the C-suite become a boys club. It’s not just unfair – it’s a monumental waste of talent. I've seen it, time and again. Brilliant women with so much to give, their potential untapped, their voices unheard. It’s frustrating. It’s disheartening. It’s got to change. And change is what I'm all about. Through my Revenue Catalyst program, I've made it my mission to transform women into deal-closing powerhouses. Because guess what, ladies? You're already phenomenal. You've got the talent. You've got the drive. You've got the smarts. What you need is the confidence to own it. To stop playing small and start playing to win. I’m not talking about 'leaning in'. I’m talking about standing tall. About confidently stepping into those leadership roles and letting your voice be heard. About seeing the opportunities, not just the risks. About closing deals and driving revenue like the powerhouse you are. It’s not a walk in the park, I'll give you that. It’s new territory. It’s scary. But oh, is it worth it. Imagine that morning after you've clinched your first big deal. The respect in your colleagues' eyes. The satisfaction of knowing you've made a difference. That’s what we’re aiming for. That’s what I want for each and every one of you. So let's do this, ladies. Let's shake things up. Let's make some noise. Let's show them what we're capable of. 📌 Ps. If you're ready to stand tall and transform into a deal-closing powerhouse, the Revenue Catalyst program is here to help you every step of the way. #RevenueCatalyst #ZBAgency #Womenleaders #Womenexecutives #Businessdevelopment

15 reasons I'm passionate about supporting female founders and business owners 🌊 👇 1. You're fierce. 2. You get back up. 3. You're determined. 4. You don't accept "Can't." 5. You're changing the world. 6. You're challenging the status quo. 7. You genuinely care about what you do. 8. You're changing your dream clients' lives. 9. You have an incredible, amazing story to tell. 10. You're committed to doing good with your work. 11. You're constantly looking for ways to evolve and improve. 12. You're defying your limiting beliefs by investing in yourself. 13. You step bravely into your discomfort zone every single day. 14. You've decided to be the captain of your own life, whatever it takes. 15. You keep showing up no matter how many times you get knocked down. In short: You. Are. Freaking. Amazing 💪 💥 - Hi, I'm Synne. I'm passionate about helping female founders and business owners reach clarity, success and GROWTH. On here, I talk about storytelling, business strategy, communications, sales and all things female founders and women in business. Liked this post? Ring the 🔔 on my profile or follow Synne Lindén #FemaleFounders #BusinessGrowth #Success

Bet you’re wondering how to 10 x the visibility and impact in your business so you can stand out from the crowd and create even more success … Because .. (tough love incoming) if you keep blending in and playing small then you won’t stand out ! All of these👇🏻👇🏻👇🏻👇🏻👇🏻have made the difference between my business blending in and standing out .. Ready to 10 x your business … I am here for you … DM me the word More for all the deets on how I can support you over the next 3 months - I am looking for two female founders who are looking to 10x their visibility and business success … Janine #personalbrand #personalbrand #personalbranding #brandyou #businesscoach #marketingcoach #visibility

To all the fearless female founders and CEOs: Remember, the path to true success is forged by following your own heart and intuition. Let this reminder empower you to make bold decisions and carve out a legacy that’s uniquely yours. Here’s to living a life filled with purpose and passion, on your own terms. #LeadWithHeart #WomenInBusiness

Bet you’re wondering how to 10 x the visibility and impact in your business so you can stand out from the crowd and create even more success … Because .. (tough love incoming) if you keep blending in and playing small then you won’t stand out ! All of these👇🏻👇🏻👇🏻👇🏻👇🏻have made the difference between my business blending in and standing out .. Ready to 10 x your business … I am here for you … DM me the word More for all the deets on how I can support you over the next 3 months - I am looking for two female founders who are looking to 10x their visibility and business success … Janine #personalbrand #personalbrand #personalbranding #brandyou #businesscoach #marketingcoach #visibility

Imagine if there was a key that could unlock the doors to your fullest potential, a guide that transforms not just how you do business, but how you live your life. Well, guess what? That key is right here … and it’s more than just a book. It’s a revolution waiting to happen in your hands. She Leads from Within: Thought Leadership is Changing the Way Women Do Business isn’t just another book on your shelf; it’s a journey, a mentor, and a cheerleader all rolled into one. It’s for the dreamers, the doers, the believers, and everyone in between who knows they’re meant for more and are ready to make it happen. Why settle for ordinary when extraordinary is within reach? This isn’t just a call to action; it’s a call to rise. To step into your power, to lead with heart, and to change the game for yourself, your clients, and everyone in your life. Are you ready to turn the page to your best chapter yet? Let’s make that change happen together. Dive in, and let’s transform your world, one page at a time. She Leads from Within: Thought Leadership is Changing the Way Women Do Business is about to hit shelves in just a few weeks, and I’m over the moon excited to share it with you. It’s been a journey filled with passion and I cannot wait for you to see it.

Let’s talk Visibility - have you got enough of it? how are you feeling about it? and do you want more? ➡️ A couple of weeks ago, one of my corporate leaders decided she needed to be more visible. 👉 This is relevant for corporate women, entrepreneurs & business owners, so keep reading… 🤩 The story starts with a woman who is brilliant at what she does, but wasn’t getting noticed, not getting opportunities, and not getting promoted. (I think we can all resonate with that) 👉 BUSINESS OWNERS it’s likely, not enough clients, not enough buzz about your name, not enough traction and not enough revenue. • Emma* (fake name), had been told that she isn’t getting noticed and needed to work on her visibility if she wanted to be seriously considered for promotion. • She was left feeling dismayed. She was doing a great job, getting her head down, working har ass off and delivering above and beyond without a moan or a groan. 👉 As we all know, this isn’t enough. We need to have a personal visibility strategy - like you would a product strategy. And this is where service based businesses also struggle. • Emma* had serious reservations about her ability to make herself more known - she felt all the icks, and wanted it to feel genuine, honest and authentic. Brown nosing and politics were not her bag. (Often for women entrepreneurs - we also want authentic ways to connect and engage with potential clients.) • Emma* didn’t know where to start and all she could see were the things she had already done and hadn’t worked. 👉 We drilled down into Emma’s* values, created her visibility ally, and from that energy, planned out her own personal strategy that embodied both an energy that felt good and tangible actions that also felt good. 👉She attended a sales conference the following week, something she had been dreading, and guess what - she nailed the whole event. 👉 She went beyond her own expectations, had conversations with senior people that felt authentic, she created new connections, generated conversation about her work, created a number of leads to follow up, and best of all, enjoyed the 3 days more than she ever had before. >> You know what’s obvious here? - she was still Emma. Emma who thought she didn’t have that in her, Emma with the same skill set, Emma who left the previous sales meeting feeling like crap. >> All she needed was a change in energy, a new perspective, a clear strategy built from that new perspective, and a few other bit’s of secret sauce that only Emma and I know! 👊 Emma now has a visibility strategy that is working. She is seeing the results and is disciplined to continue her efforts to execute it. 🤩 Emma WILL get that promotion - or will use this strategy to get a new job. Either way, she wins. I’m so proud of her. She is over the moon with herself. ➡️➡️ Want this for you? Lets chat. Send me a DM and let’s figure out what you need. Sharon x