ludci’s Post

It's World Consumer Rights Day! On this day, we celebrate the importance of consumer rights in the marketplace. Ad self-regulation is here to help protect consumers, by ensuring that ads are legal, decent, honest and truthful. How? Find out more about our work 👇 https://lnkd.in/eagmVxH #WorldConsumerRightsDay2024

Tifiny S. helps lawyers increase the number of cases they earn. As a fractional chief marketing officer, she and her team at Sharp Cookie are great at marketing for legal firms. She has a long background in the industry, has a mastermind for marketing directors, and has proven systems and result for attorneys. If you're an attorney, you need to listen to this interview and then reach out to Tifiny to see how she can help you take a bite out of the marketing cookie. Learn more about Tifiny at her website.

The discussion within the print media about the use of social media in the context of the recent riots continues. I was asked last week by the Financial Times for my input. If you are a subscriber you can access the full article here: https://lnkd.in/ejfC8McU #Riots #onlinesafetyact2023 #criminaljustice

Our Constitution guarantees us fundamental rights. But what about the rights of marketers? Let's check out some unwritten rights every marketer has : ( or should have) 1. The right to have every data about their target customer 😐 2. The right to deny endless revisions from clients 3. The right to unlimited ad spend. 4. The right to have endless creative ideas in their head. What else would you like to add? Happy Republic Day everyone! Let's become responsible citizens & protect each others' rights. #republicday #constitution #marketing

How Anti-PR Services Will Positively Impact Your Bottom Line

Attention Brands! Are you tired of counterfeiters and infringers tarnishing your brand's reputation and stealing your hard-earned revenue? It's time to fight back! Here are the critical steps to safeguard your brand: Identify the Hotspots: Keep an eye on online marketplaces, social media platforms, standalone websites, apps, and even the dark web. Gather Intelligence: Once potential fakes are spotted, our team of trained professionals spring into action to meticulously analyze the products and confirm their authenticity. Take Action: We're not just here to spot the fakes; we're here to stop them! Our plan includes: 1. Swiftly removing listings of counterfeit products. 2. Serving cease-and-desist notices to unauthorized sellers. 3. Pursuing legal action against persistent lawbreakers, armed with a solid dossier of evidence. We're in this together, and it's our mission to protect your brand's integrity and ensure that your customers get the genuine quality they deserve. https://lnkd.in/g6yFqxgP #BrandProtection #CounterfeitCrackdown

Advertising - Who Cares? "We do not believe change to be bad but shifting focus so far away from effective advertising towards an obsession with data, away from brand building and towards short-termism, is neither desirable nor inevitable. There is no point in ads that don't work, and what we're increasingly producing is advertising that not only doesn’t work but is at the same time unpopular with the public whilst abusing their trust. The advertising itself has deteriorated. Much present-day advertising is simply ineffective; the majority is inefficient and wasteful. Much of it is unaccountable, untrackable or unmeasurable. It abuses the privacy of the public and treats them as ‘product’. It bombards people with irrelevant and pointless ads. It enriches criminals through fraud, with half of the ads placed being wasted on bots not humans. ‘Viewability’ is both poor, and poorly defined. Furthermore, a lot of it harms the environment." Starker Tobak. Aber jedes Wort wahr. Ändert es - oder die Werbung stirbt einen langsamen, qualvollen Tod. https://lnkd.in/eN8qf99E

This is such a powerful and moving piece from Caitlin Logan. 💜 ''So, as hard as it is to know that everyone must reach their own moment of clarity – and safety – to leave an abusive relationship, I have always sought to share one message – as long as you’re alive, there is always another life to live. Ultimately, that knowledge is what freedom from domestic abuse means to me.'' Read here: https://lnkd.in/eeFu5Gum

GCE Protects you everywhere! 🛡 We specialize in protecting the social media image of companies and individuals. Sleep more securely with GCE! Email for more information! #SocialMediaSecurity #StopBullying #Image #Marketing #BrandProtection #USA

In the wake of GARM's dissolution, I highlight the importance of brand safety but argues that while advertisers have a responsibility to act in the best interests of their shareholders and customers, that does not give them the right to flout anti-cartel laws," in this piece for Campaign Asia