Lufthansa’s Post

We’re still celebrating Pride in cities outside of London (but that’s mostly because we don’t stop with LGBTQIA+ equality when June ends anywaaaaay). So sharing this joyful moment from our panel last week on the continued importance of Queer representation in media. Feat:  Kate Mayher - Transgender DJ, radio presenter and festival director, Le Fil - British Chinese pop artist and performer, and just announced as representing the U.K. in Canada’s Drag Race! And our own Timothy Martini - head of EM Unite.  And thanks to Matthew Chew for our intro and the marketing team for getting this running! We shared: 🏳️🌈 - how brands can get Queer representation right and how it is essential to centre lived experience of Queer identities in the work 🏳️🌈 - don’t succumb to the fear of getting it wrong and then avoid the work. There are many brilliant and passionate experts who will work with you to make your narratives and campaigns sing (including all those little semiotic codes and nods that are so important to the folks so you are trying to connect with 🐳 ) 🏳️🌈- this work should continue outside of Pride, and we’re seeing beautiful examples of this. And a powerful reason for this? LGBTQIA+ audiences are your growth audiences. If you aren’t reflecting these communities in your work you aren’t reflecting audience demographic changes 🏳️🌈 - balancing the punk roots of drag with brand involvement. I loved this discussion, could I make this into a thesis?! 🏳️🌈 - there can be backlash, but it’s in the longtail, not the core of your audience. So stand firm, remember your Outvertising pledges to stand by LGBTQIA+ communities and prepare to support the talent involved (as you would prepare for any other campaigns, particularly on social) 🏳️🌈- if you’re going to do anything tomorrow, then do this: 1) Centre lived experiences in your campaigns, 2) Do Pride, but go beyond Pride 3) Drive tangible positive social impact ✨✨

Happy Pride Month! 🏳️🌈 Before you put up that social media post or send that email for your brand or company - think about your intention and know your history. A great first step? Check out this guide, developed by LGBTQIA+ creatives and allies at Copacino Fujikado: https://lnkd.in/dsKHDeSd

Breaking Barriers and Celebrating Diversity: Unveiling the Significance of Drag Shows in Vietnam 🤗 That is the name of one of the biggest projects that I have conducted during my time in the University of Social Sciences and Humanities. It is a photo book with the aim to put forward a form of art and entertainment that originates from Western cultures but has recently been introduced to Vietnam and begun to blossom - Drag performance. We wanted to break down barriers and clear up misconceptions, showing everyone that Drag is a pure form of art, just like any other. Embarking on this captivating adventure wasn't easy, but it was definitely worth it. We immersed ourselves in Drag culture, attending shows, capturing breathtaking moments through our lenses, and having heart-to-heart conversations with the talented Drag artists. Their passion for their career and their unwavering fight for the LGBTQ+ community truly inspired us. As a leader of the team, I was also amazed and happy to see how every team member slowly gained a good amount of knowledge about Drag or even developed an interest for it throughout the process of researching. I myself accumulated skills like leadership, creative writing, and interviewing during the 2 months of making the book. Our goal was not only to celebrate the beauty of Drag queens but also to shed light on the challenges they face. We wanted to foster a greater understanding of this unique art form. I invite you to click the link below and explore our photo book. You'll find a collection of mesmerizing images that capture the essence of Drag in Vietnam. 👉 https://lnkd.in/gNeARfTn

Throughout May, I'm going to be embarking on a daily journey to spotlight LGBTQIA+ Asian-American and Pacific Islander icons, shedding light on a rich tapestry of history often overlooked. Meet Terisa Siagatonu, a spoken word poet, educator, and LGBTQIA+ activist whose resonant voice echoes in both artistic expression and advocacy realms. Born and raised in California's Bay Area, Terisa draws deep inspiration from her Samoan heritage, infusing her work with themes of identity, culture, and social justice. As an openly queer woman, Terisa courageously navigates spaces where her intersecting identities are often marginalized, using her platform to illuminate the experiences of LGBTQIA+ individuals within Pacific Islander communities. Through her poetry and activism, Terisa amplifies the voices of those too often silenced, advocating for acceptance, visibility, and equality across marginalized communities. Her work stands as a beacon of empowerment, inspiring others to embrace their authentic selves and strive towards a more inclusive and just society. Terisa's unwavering dedication to both her art and activism continues to forge profound connections, bridging communities and igniting vital conversations about the intersections of identity, culture, and social change. Join in celebrating Terisa Siagatonu's remarkable journey, as she continues to elevate voices, challenge norms, and pave the way towards a brighter, more equitable future for all. #LGBTQIA+ #AsianAmerican #PacificIslander #LGBTQHistory #Diversity #Inclusion #Equality #LGBTQRights #AsianPride #PrideMonth #RepresentationMatters #History #Intersectionality #Awareness #Visibility

When conducting research with the team for our 'Queer, Now & Next' trend report, it was clear, this year we will see LGBTQIA+ youth come together to drive positive change in the world, reshaping the agenda to create a better world of tomorrow - this is the energy we need in 2024. Now, is the time for brands to become part of this positive cultural force and effect positive change as well, there are so many ways this can be achieved. Super excited to have collaborated with some pretty special individuals on this report. Inside you can find ten socio-political and cultural queer trends GT has identified to help brands stay ahead of the cultural curve. Remember, queer culture informs mainstream culture and queer media is not just for queer audiences. So come get involved in what we are doing. Download the report here & let me know what you think https://lnkd.in/eU7y9AQe

We are three weeks way from Florida’s only statewide LGBTQ+ tourism convention. We have reached out to every destination in Florida inviting them to join us for conversations around inclusion. It’s been an interesting year with many destinations stepping away from these conversations. We’ve even had a couple of DMOs halt funding completely when it comes to diversity in marketing campaigns, especially LGBTQ+ content. I won’t call out these individual destinations (or the state DMO) because it’s not the right thing to do. Rather, I am a bigger fan of celebrating those who show up to the table instead. It says a lot when destinations commit to taking time out of their busy schedules to learn, network and strategize to welcome ALL travelers, including LGBTQ+ travelers, to their destinations. It also says a lot when destinations make an effort to learn, even when they aren’t quite ready to engage. And it says a TON when destinations sponsor this work. So, I want to recognize those showing up: Greater Miami Convention & Visitors Bureau (presenting sponsor) Visit Tampa Bay (platinum sponsor) Visit Lauderdale (silver sponsor) Visit St. Pete Clearwater (bronze sponsor) The Florida Keys & Key West (bronze sponsor) The Palm Beaches (ally sponsor) Discover Crystal River West Volusia Tourism Advertising Authority Martin County Destinations International If I missed you, please tag yourself. To the destinations not yet attending, consider joining the FLOCC next month. Learn more here: https://www.FLOCC.lgbt

Spotted: Queering the Map advertisement on 12th Street. Queering the Map is a community generated counter-mapping platform for digitally archiving LGBTQ2IA+ experience in relation to physical space. The platform provides an interface to collaboratively record the cartography of queer life—from park benches to the middle of the ocean—in order to preserve our histories and unfolding realities, which continue to be invalidated, contested, and erased. From collective action to stories of coming out, encounters with violence to moments of rapturous love, Queering the Map functions as a living archive of queer life. Through mapping LGBTQ2IA+ experience in its intersectional permutations, the project works to generate affinities across difference and beyond borders — revealing the ways in which we are intimately connected.

I don’t post about my work on LinkedIn and many people have asked me why... I guess it has always been a result of overthinking the negative impacts it could have on me and those around me. But I realise that research on inclusion should be shared so it can make a difference. If you know me, then you know my work, but if you don't - my work looks at 🌈 #LGBTQ+ inclusion and different aspects of it. So, I want to start by sharing this paper where we look at what queer people of colour think about the Sydney Mardi Gras (#SGLMG). Normally, pride celebrations can reduce stigma, increase the sense of belonging and the well-being of queer people. But, our results were interesting! Queer people of colour told us that sometimes, rather than feeling like they belonged in the celebration - they felt marginalised and excluded. This was because such events did not effectively engage with them, their cultures, and their identities. But instead, they communicated a version of queerness that our participants did not associate with - which is quite ironic to the objective of these events! What can we do? A cluster of solutions is proposed in the paper, but they mostly circle around, creating a space where we are intentional about inviting in. Ultimately, we need a considered approach that focuses on making the individual feel welcome and challenging the systems around them that make them feel excluded. 

The goal of Applied DEI in travel is to actively create a welcoming environment for all visitors, including those with disabilities, travelers of all ethnicities, and LGBTQ+ individuals. Here are some examples: - Inclusive policies: Having accessible websites, multilingual signage, and gender-neutral bathrooms. - Diverse hiring practices: Building a workforce that reflects the communities it serves and creating opportunities for everyone. - Marketing that celebrates diversity: Showcasing real people and experiences that break away from the usual stereotypes. Why is Applied DEI important? - It's the right thing to do: Everyone deserves to feel welcome and to experience the world. - It's good for business: Diverse travel companies are more successful and attract a wider range of customers. - It creates a better world: By embracing diversity, we can build a more inclusive and understanding society. Check out our recommended DEI standards for the travel and tourism industry to learn about how we use Applied DEI to make travel welcoming for all: travelunity.org/standards/ #DEI #travel #tourism #diversity #equity #inclusion #TravelUnity

A conversation with Brien Convery for Trans Day of Visibility where we delve into topics like gender transition, oppression of identity, gender inequalities, justice, social systems. An insightful dialogue on these crucial issues and advice for both young people and employers on promoting growth through accessibility. #GenderEquality #SocialJustice