Lukas Vasvary’s Post

Nominations for the 2024 #Innovation Awards are closing soon! Be sure to nominate your own deserving company or organization or one you admire today. 🔸 Brand Journey Award - recognizes a company's or organization's ongoing excellence in brand building, showcased adaptability through a recent rebrand or refresh, or meaningful connections with the target audience(s). 🔸 Digital Marketing Innovation Award - celebrates organizations that have leveraged new, novel, or adaptive technologies to increase digital marketing effectiveness. 🔸 Sales Achievement Award - acknowledges a company's or organization's outstanding performance and contributions to the field of sales, including (but not limited to) innovative sales strategies, market expansions, or leadership/development programs. 🔸 Better Marketing for a Better World Award - celebrates a company or organization that consistently works to affect positive change by highlighting and leveraging marketing practices to prioritize the planet and the well-being of all people. Questions? Reach out to Marketing and Sales Innovation Conference and Awards organizers today by emailing msia@utk.edu. Ready to #nominate? Visit https://lnkd.in/gr9_5Xgm

In a rapidly evolving exhibition landscape, understanding and engaging distinct buyer personas has become more crucial than ever. Cara Turner's latest article https://lnkd.in/dm5mKShe delves into the dramatic shifts in the exhibition industry, highlighting how the focus on analytics and targeted digital marketing can transform traditional ROI metrics. With a 21.8% surge in overall exhibition performance in 2023, yet a 40% dip in ROI for many exhibitors, the need for a nuanced approach is evident. This compelling read will guide you through the steps to leverage data-driven insights and achieve substantial improvements in attendee engagement and exhibitor satisfaction. Thank you Cara Turner, Consulting partner at MBB Consulting Group, for sharing your valuable insights! Download the full article https://lnkd.in/dm5mKShe now and consider a personalised workshop with Cara, aimed at transforming your exhibition strategy and supporting your success. For more information and to arrange a free call, please contact us at contact@mbb-consultinggroup.com

As a consulting partner at MBB Consulting Group, I’m excited to share my insights on the transforming expectations of exhibitors around traditional ROI metrics, and what this means for the future of events... 💡 ...and I'd love to hear your thoughts - what changes have you noticed in the way ROI is measured?

Looking forward to chairing this session on Wednesday - all about strategy, marketing and impact! #marketing #playtowin #strategy

🌟 Exciting Panel Discussion Alert at the CMO Inspired Summit! 🌟 Join us for an insightful panel discussion: "Playing Your Part - Creating Ecosystems of Effectiveness" 📅 Date: July 10th 📍 Location: IET: Savoy Place, London 🔹 Moderator: Tony Miller, Former CMO, Weightwatchers 🔹 Panelists: Ankeeta Deb, Growth Marketing EMEA, Aon Swagat Choudhury, Global Director-Digital, Mars Deon Pillay CMgr MCMI, Head of Marketing Operations, Legal & General Toni Allen FCIM, Chief Engagement & Growth Officer, IET In an era where collaboration and interconnectedness define success, understanding the business ecosystem and your role within it is paramount. This panel will explore: 🌐 WHO is involved in an effective ecosystem in today's business landscape? 🌐 WHY are ecosystems crucial for modern marketing strategies? 🌐 WHAT challenges arise from the many moving parts, both internally and externally? 🌐 HOW can you balance participation and ownership for optimal effectiveness? Marketing success today extends beyond the traditional marketing team. Everyone must play their part in the ecosystem, from product design to market delivery, including testing, sourcing, and customer advocacy. Don’t miss this opportunity to learn from industry leaders and transform your approach to marketing. See you there! Learn more: https://lnkd.in/e_Nqr6yG #CMOInspiredSummit #MarketingEcosystems #PanelDiscussion #MarketingStrategy #SavoyPlace #LondonEvents #CollaborativeMarketing

It's October - how did that happen? 🎃   Do you feel you are on track for the rest of the year? It's that time of year when things seem to have picked up pace, congresses are every other week and everyone is presenting their brand strategies! It's a great time to take a moment and reflect on progress.  Ask yourself are you on track? 👉 Go back to your objectives - what is it you set out to do at the beginning of the year? 👉 What key results can you use to demonstrate what has worked to date? 👉 If it hasn't worked, what are the reasons and how can this be improved on next time. 👉 What can you realistically achieve between now and the end of Q4 to get it back on track? If you feel you need some support to get on track send message to see how I can help.

In today’s dynamic economic landscape, it is important for businesses to demonstrate the value and ROI of event-driven initiatives by developing marketing strategies that are both effective and economically viable. To address this, marketing leaders in North America convened at a virtual roundtable, where they devised marketing strategies for events of all kinds. They discussed how ROI can effectively be captured and leveraged to obtain budgets, identified factors of successful event execution, and evaluated the direction of the event marketing landscape, all to ensure each event is cost-effective and results-driven. We would like to thank our distinguished guests: Allison Hsu, Amy Graycochea, Cari W., Desma Xayarath, Ellza Malok, Jen Le, and Kristi Gloppen for sharing their invaluable insights. Thank you as well to our skilled moderator, Sean O'Brien, for expertly guiding the discussion! #eventmarketing #b2bmarketing #marketing #ROI #virtualroundtable #OrtusEvents #OrtusClub #NorthAmerica

🎉 Highlights from the AMA Whitewater 2024 Regional Conference! I'm excited to share my experience participating virtually in the AMA Whitewater's 2024 Regional Conference. I took part in some exciting competitions:  🎨 The Sherwin-Williams Design Strategy Competition, where I had an hour to create a graphic and caption for LinkedIn.   📊 The AcuRite & Chaney Instrument Co. Digital Strategy Competition, where my partner Luke and I proposed a strategy and had a blast using AI to develop new brand characters. Proud to announce that we were selected as finalists, and won $100 for third place! This was especially rewarding considering we hadn’t met in person to collaborate on our presentation. It was also a privilege to hear from distinguished keynote speakers, including: 1. Joan Malcheski, Director of Brand Strategy & Marketing at the Green Bay Packers   I was inspired by Joan's emphasis on storytelling "through the experience," along with her invaluable advice for marketers: 1. Keep the end in mind, 2. Know what the end user wants, and 3. Identify the hook. I plan to apply these insights as I navigate my journey as a pre-professional and carry them into my future business career. 2. Lindsay Loridon, Senior Director of Client Consulting and Services at GMR Marketing   Lindsay’s insights into working with major brands for the Paris 2024 Olympics and preparations for the LA 2028 Olympics—projected to be the largest marketing event in history—were equally fascinating! These experiences have ignited my passion for marketing and equipped me with valuable tools for success. 3. Jerrod Woods, Senior Director of Marketing at Milwaukee World Festival, Inc. A huge thank you to American Marketing Association for providing these opportunities to learn from industry leaders and to challenge ourselves in innovative ways. #AMAConference #Marketing #ProfessionalDevelopment #Teamwork #Innovation

Event-season has started and I’m cooking up some stuff together with awesome clients and partners. Got room in your calendar? Make sure to pencil in atleast one of these must-attend events happening next weeks (alchoholstift mag ook, dan zijn we zeker dat ge komt): 📅 November 14th: BAM’s BIG Marketing Quiz.
Last year was so much fun we’re doing it again. Come to win or just have fun, you’ll have a blast either way. Don’t try and get questions out of me beforehand, I’ve sworn absolute secrecy to Joke De Nul and wouldn’t dare losing her trust 🤫. 📅 November 19th: ClickHouse x Luzmo Meetup in Ghent.
An evening with talks and discussion on real-time data and building data products 🔨. If you don’t come for the speakers (even though you should), come for the network and community! Super excited for this one, cannot wait to dive into the Ghent ecosystem. 📅 December 5th & 6th: The BAM Marketing Congress.
An awesome line-up is waiting for you this year, together with the biggest crowd of Belgian marketeers, gathered by BAM - Belgian Association of Marketing! Links to all events are in the comments below — choose your flavour🍦 Looking forward to seeing you at one (or more) of these!

Excited to share that I have completed the Strategic Marketing Course at the American Chamber of commerce This experience has deepened my understanding of market dynamics and equipped me with actionable strategies to drive impactful marketing initiatives. A special thank you to Dr Ashraf Talaat for his invaluable insights and guidance throughout the course. I’m eager to apply these learnings in my professional journey and contribute to innovative solutions in the field. Here’s to new challenges and opportunities ahead! #StrategicMarketing #ProfessionalGrowth #AmericanChamber #LifelongLearning