Lukasz Wdowiak’s Post

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CEO at Stratega, CEO at Interviewly, International Market Research

Did you know that the German market research and insights industry has a remarkable $2.3 billion market value? Despite being smaller than the US market and only one-fifth the size of the UK market, it stands as the second largest in Europe, surpassing France, Italy, and Spain. 🇩🇪💼 #MarketResearch #Insights #Germany

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Jonathan Sheldrake

VP Europe Sample Junction

3mo

In the many European roles I have had German revenues have always easily exceeded 20% of UK revenues. OK, I have worked there and speak reasonable German but I find it difficult to believe that revenues in the UK are really five times that of Germany. That considering Germany has a higher GDP per capita and a significantly bigger population than the UK.

Aakanksha S.

Operations Director-InnResearch | Esomar Corporate Member '24 | Driving operational excellence | Transforming businesses

3mo

Impressive insights, Lukasz! Your knowledge of the German market research industry is truly remarkable. Great work!

Makes sense since Germany is one of the business leaders in Europe.

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