Luminous’ Post

Re-sharing this post not only to put what looks like a great job opportunity out to my network... but also because it reminds me how many hats those in the research industry have to wear, especially when we are more senior. I was also struck by the fact that I was more drawn more to the qualities - inspirer and connector - than the pure skills (writer, sharp thinker etc.). As AI races forward, an ability to inspire and to connect feel like they will become increasingly important leadership traits. Interested to hear what others think. Do you agree? What do you look for from your next generation of leaders?

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𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝘁𝗶𝗺𝗲𝘀 𝗮𝗵𝗲𝗮𝗱! 🚀 Last week, The Marketing Room officially launched in Singapore! As an outsourced, in-house marketing company, we offer businesses a seamless way to achieve their goals—without the complexity of hiring full-time marketing teams. This past week has been filled with energy and collaboration. We’ve had incredibly productive conversations with talented professionals, partners, and clients who share our excitement for what’s to come. ✅ If your business is looking to elevate its marketing or explore fresh growth opportunities, 𝗹𝗲𝘁’𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁! ✅ Whether you’re scaling up or need project-based support, we’re here to help. ✅ And if you’re on the lookout for your next fractional marketing gig, 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗺𝗲—we’re always on the hunt for new talent. This is just the beginning, there’s so much more to come. 𝗦𝗶𝗻𝗴𝗮𝗽𝗼𝗿𝗲, 𝗹𝗲𝘁’𝘀 𝗱𝗼 𝘁𝗵𝗶𝘀! #𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 #𝗦𝗶𝗻𝗴𝗮𝗽𝗼𝗿𝗲 #𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗚𝗿𝗼𝘄𝘁𝗵 #𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴𝗥𝗼𝗼𝗺 #𝗢𝘂𝘁𝘀𝗼𝘂𝗿𝗰𝗲𝗱𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 #𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 Jonathan Sharp Emily Watson

A business owner told me just yesterday “Businesses don’t want marketing stories. We want ROI” The answer is simple. Hire professionally trained, skilled and experienced marketers. We live in an age where anyone can include any job title in their LinkedIn bio and in their CVs. While we applaud ambition, hiring wrong, could have devastating effects on a business. That’s why we Torras Digital Africa, are now helping businesses identify and recruit the right marketing talent. Not just marketing but digital-first marketing talent. Our mission is simple, we want business to thrive in the digital economy and we want businesses to be future ready! Reach out to us via hello[at]torrasdigital. Com and let’s discuss your marketing talent needs!

#hiring *Product Director (Global)*, *Hong Kong*, fulltime #jobs #jobseekers #careers #HongKongIslandjobs #ConsultingCorporateStrategy *Apply*: https://lnkd.in/gScPHWkt Job Description Support Head of Product to develop and execute the product roadmap in alignment with the company's overall vision and business goals. Identify market opportunities, conduct market research, and stay up-to-date with industry trends to inform product strategy and decision-making. Generate concepts and ideas that address product opportunities. Quickly develop prototypes, lead the refinement to finalize product specifications, and follow through to mass production. Work with and lead internal and external designers to create product designs that balance visual excellence and functionality. Collaborate with cross-functional teams to define product requirements, establish timelines, and ensure successful execution. Make data-driven product recommendations on new product concepts, features, and improvements based on research findings and market insights. Present recommendations to senior leadership and stakeholders. Conduct extensive market research, customer insights analysis, and competitive analysis to inform product development decisions. Gather and analyze data to identify user needs, preferences, and pain points. Manage and inspire a team of product managers, designers, and engineers, provides guidance, mentorship, and support to drive excellence and innovation. Foster strong relationships and effective communication with engineering, design, development, marketing, and other stakeholders to ensure seamless coordination and execution of product initiatives. Define key performance indicators (KPIs) for products and monitor their performance post-launch. Use data-driven insights to identify areas for improvement and drive product optimization efforts. Requirements: Minimum of 8 years of experience in a similar product leadership role, preferably in the consumer electronics industry. Great sense of consumer product design and development. Ability to balance design and practical functionality. Ability to generate ideas to solve key customer pain points. Ability to foresee customer challenges and instill creativity and provide solutions. Proven track record in successfully leading and managing product teams through the full product development cycle. Strong background in new product development, from ideation to launch, with a focus on delivering innovative and market-leading products. Exceptional analytical and research skills, with the ability to gather and interpret data to drive product strategy and decision-making. Excellent communication and presentation skills, with the ability to effectively convey complex ideas and recommendations to stakeholders at all levels. Strategic thinker with a customer-centric mindset and a passion for creating exceptional user experiences. Ability to thrive in a fast-paced

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Why hiring a director instead of a consultant? Here are 6 main reasons why a part-time director can have a more significant impact on a company. What is your point of view? Director or Consultant? #DirectorAsAService, #DaaS, #Hiring, #PartTimeDirector, #Innovation, #Products, #Marketing, #Content, #Finance, #Operations, #ImpetusInnovation

Looking to improve workflow and automate your business? The key is in delegating. Focus on what you do best, and let our team of experts handle your business's marketing. By partnering with an agency, you leverage the power of a full team for a fraction of the cost of hiring an in-house marketing coordinator. Curious to see what we can do? Visit www.jrsmarcom.com to learn more and set up a call. #DigitalMarketing #MarketingAgency #MarketingTips #MarketingBeginner #BusinessGrowth

#hiring *Vice President Director, Account Planning*, New York City, *United States*, fulltime #opentowork #jobs #jobseekers #careers #NewYorkCityjobs #NewYorkjobs #ExecutivePositions *To Apply -->*: https://lnkd.in/d-44Aub8 Job Description This is a temp to perm position. The Digitas Health Account Planning team uncovers breakthrough customer insights and helps our teams to turn them into big creative marketing ideas. Planning is part of the creative organization (and tightly integrated with creative) and reports to the SVP, Head of Planning. The Vice President/Director, Account Planning is the customer insight "lead" for designated Digitas Health clients, with three primary responsibilities: Leveraging customer insight to help the team come up with great creative marketing ideas Identifying high impact opportunities for developing breakthrough customer insight Creating innovative approaches for coming up with customer insight Additional responsibilities for this position include: Proactively determining where and how in-depth insight about the consumer's attitude and behavior can help make our clients' marketing more successful and where the opportunities are Identifying key customer insights from existing client/Digitas Health data and translating them into relevant marketing program implications Applying innovative research and "listening" methodologies to create relevant, breakthrough customer insights Partnering with our cutting edge primary researchers, internal analysis group and client data/research organizations to maximize their work's customer insight and marketing program application value Optimizing the impact of customer insight in the creative/program development process by inspiring and partnering with creatives on your team Expertly applying the Digitas Health Branding approach to marketing program development, and inspiring your teams to embrace a "pull" approach to marketing Leading team brainstorms that efficiently produce breakthrough insight and maximize team contributions Building productive collaboration and enabling successful teamwork Creating demand for account planning's contributions by demonstrating its impact Managing 2 mid-level planners

A few thoughts on positioning. Having recently concluded the search for a Digital Account Director and before that a Lead Digital PM, I notice common gaps on profiles and CVs. I'm referring to clearly defined skills, types and nature of projects, sector, size, scope of responsibilities. Often in an outbound search scenario, candidates are missed because their profiles aren't defining sector and deliverables clearly enough. Keep in mind we are trying to find you amongst tens of thousands and as a digital AD with media specialities for example, you fall into the same job title bucket as those in branding or event sectors. Likewise project managers who deliver digital transformation projects are coupled with construction PMs. Refining the search in order to find our digital specialists is the next step and if you haven't thought carefully about this, your profile drops out the search. The same happens reviewing job applicants. Core skills are covered - but not the 'what' - and this is the bit our clients are interested in. Remember it's not unusual these days that filters are used before this stage too. What did you do, how and who for? Where does your expertise shine? What do you know about? Try and build context into your CV and employment profiles. State the obvious even if it's just to keep the search engines happy. 🏃♀️ I hope these tips help! On with my next searches: Digital PM £40k, South West London Digital Account Executive £25-28k, London #RecruitmentInsights #DigitalAccountDirector #ProjectManagement #hiringnow