Behind door number 11 on our Ad-event calendar is a very common event probem... Tips for maximising attendance at your event One of the key factors of a successful event is a good turnout. While there will always be last minute drop outs, there are several things in your control to encourage people to turn up. Pick the right location and time - Ensure your venue is easily accessible, by public transport and simple to find, try to avoid busy times of the year like summer and Christmas as you’ll be competing with holidays and parties for attendees. If you can time your event before another big event nearby then you can catch people who are in the area already. Promote exclusive content - Share some of the exciting topics you’ll be covering or name the knowledgeable speakers you have at your event to entice people to attend. Get engagement BEFORE the event - Asking people to send in questions they’d like to ask or topics they would like to see covered gets them invested in your event and more likely to come along. Send timely reminders - Send out at least two reminders before the event to keep it in mind for your attendees. Add a wow factor - this could be a number of things; a unique venue, free entry to something that’s usually paid for, a famous speaker or providing entertainment. The more outside the box the idea the better! For virtual events you could send out a wine tasting kit or escape room materials for people to use at your event. For help with increasing attendance at your next event send us a message or email us at hello@lustedevents.com #corporatevents #corporateeventplanner #corporateeventplanning
