Luxury Daily’s Post

Academy Award-winning talent is at the core of Italian fashion label Versace’s latest marketing endeavor. Fresh off his win for Best Actor at this year’s Oscars ceremony, Irish actor Cillian Murphy is one of the faces of the renewed Versace Icons campaign. Joining him is American actress Anne Hathaway, sharing the stage as luxury returns to A-list talent following a period of leaning upon influencers and lesser-known stars. Read the full article: https://bit.ly/3VMScVJ #LuxuryDaily #LuxuryNews #Versace #FashionNews #LuxuryFashion #MarketingNews #LuxuryMarketing #CelebrityMarketing #InfluencerMarketing #MarketingStrategy #CillianMurphy #AnneHathaway

Back in 2014, Taiwanese rock band Mayday sold out Wembley thanks to their adoring fanbase of young Chinese based in the UK and Europe. This year in January, the "King of Mandopop" Jay Chou sold out the O2 Arena in London with even the cheap seats priced at $200+. Fast forward ten years, and luxury brands are finally clocking on to the immense global power of Chinese pop stars. La Mer have appointed Jay Chou as their first male brand ambassador, Jackson Wang continues to get high profile ambassadorial roles with brands like Gucci, and Roy Wang is secured by Bally. Unsurprisingly, it's not just Chinese music that the global Chinese expat community and wider diaspora are enjoying. Major stars of the comedy format 'CrossTalk' ( 相声) came to the UK this year for the second time, and performed to thousands of young Chinese in London. The rise of K-Pop and K-Drama as global forces has made Western marketers wake up to Asian cultural icons and cultural production. The impact of Chinese cultural output is still mostly limited to Chinese speakers and hasn't reached wider adoption yet - but the realisation that every China opportunity is global because of the scale of the Chinese-speaking population globally seems to finally be catching on. Every China opportunity is global - and it has been for a long time. It's just taken a while for a lot of brands to catch on. #china #chinamarketing #luxury

Another wonderful campaign from JACQUEMUS. In a world where fashion brands are constantly vying for the attention of consumers, JACQUEMUS has proven time and time again that it can captivate the luxury market. From unconventional runways to surrealist campaigns and strategic use of social media, JACQUEMUS has redefined how luxury fashion brands appeal to consumers. Guided by a sense of escapism and the extraordinary, the brand’s latest campaign transports its audience to a state of reverie. Designed to shock, delight, and spark conversation within the industry and beyond, the campaign has created a sense of wonder, resulting in valuable user-generated content (UGC). We love this brand for its ability to draw interest and grow its appeal. What do you think of JACQUEMUS'S latest campaign? https://lnkd.in/euz_byjX

Media, Marketing and Entertainment. The trifecta of services we provide and for good reason! Any company, or organisation can benefit from these, because at their root it's all about communicating who you are and what you do. Entertainment, is often seen as a less necessary service, when a company considers imbedding it's value to it's potential customers minds, but this is not new... There's a reason why Louis Vuitton spent lots of money to have Pharrell & Jay-Z perform for their "2024 fashion show" FEAR NOT...You don't need to splash out millions and have A-listers wearing your brand, to get any value from employing entertainment services. Simply having an appropriate DJ, or a string quartet during an annual dinner with all your existing clients, suppliers and related can do the trick. #entertainmentmatters #dubaientertainment

#olympics Brits do it better. When we talk about branding and mega events French are not so great in delivering a powerful, unforgettable image of their own country. Branding is subtle and meaningful, French grandeur doesn’t help, it risks to be annoying and manipulative. Lady Gaga playing Zizi Jeanmaire is a pale version of the original Celine Dion is great but also playing too much on the empathic side of the audience The pouring rain risk badly managed The overwhelming presence of LVMH brands that rapidly became cheesy, meaning: I don't find that allowing LVMH to monopolize the opening show of the Olympics can be a symbol of inclusivity, it would have been great to see small and niche brands also able to showcase the complexity and beauty of French savoir faire You see this picture of Queen Elizabeth with her corgi and James Bond and that’s enough to make history… France maybe could have just showcased Inspecteur Clouseau… The power of a strong narrative. #brandmanagement Just as a refresh take a look at the video in comments. You cannot disagree that UK representation was the pinnacle of brand management

Why do women and ethnically underrepresented designers still find it hard to break through in the luxury fashion industry? Despite pledges for greater diversity, the luxury fashion sector continues to struggle with inclusivity at the top. Following Sarah Burton's appointment at GIVENCHY and Claire Waight Keller at UNIQLO this was a really interesting conversation between Sheena Butler-Young and Robert Williams for The Business of Fashion about the structural challenges holding talent back from creative leadership roles. From unconscious biases influencing perceptions of what is "good" or "bad" design, to how women in creative roles are expected to prove both artistic and commercial success whilst battling unique challenges for progression, we are still seeing an ongoing reliance on exclusive networks in luxury hiring—which ultimately limits who gets access to careers in the industry. Are we also seeing a "backlash against the backlash" for even calling this out? Traditional hiring practices reinforce these barriers but consumer demand for inclusivity could push luxury brands to shift. Listen to the full episode below.

Born in the USA, Embraced Globally: The Rise of Celebrity Brands (Part 1) Celebrity brands have exploded in popularity in recent years, transcending geographical boundaries. The idea that celebrities, whether movie stars, musicians, or royalty, epitomize, endorse, and “stand” for products is not new. However, the concept of an actual brand built by and around the celebrity itself and the accompanying evolution of a dedicated segment spanning premium and luxury brands is relatively new. As the global marketplace continues to add celebrity brands, we are seeing new versions despite negative press and some apparent “celebrity brand fatigue.” As is often the case with emerging trends and resulting new segments, this industry has ridden a popularity wave towards a certain saturation level and faces the need to adapt and reinvent itself continually. This report analyzes the reasons behind the rise of this phenomenon, explores the common strategies employed by successful celebrity brands, and gives a preview of their future and evolution. Download Part 1 of the full report by visiting: https://lnkd.in/dfBNbNmR #CXG #CX #customerexperiencegroup #customerexperience #industryreport #report #thoughtleadership #celebritybrands #celebrities #luxury #luxurybrands

Hi Linkedin! This week in my Crisis Communications class, we were prompted to locate or share a situation where social media was involved in Crisis Communication. We had to express how things were handled successfully or how they were not resolved as they should have been. I choose to highlight the Balenciaga scandal in 2022 and highlight how they did not resolve the situation effectively through social media. My work is provided below!

Ever wondered how to make your brand a cultural phenomenon? Gucci's 'Ancora Red' exhibition in China is a masterclass in color marketing. Here's the breakdown: Four cities. One unifying theme. Each city showcased its unique flavor: → Beijing's deep historical heritage. → Shanghai's modern art scene. → Chengdu's musical vitality. → Shenzhen's creative new style. And the magic? All tied together by the powerful theme of Ancora Red. How did they do it? 𝗧𝗵𝗲 𝗢𝗳𝗳𝗹𝗶𝗻𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: → Highlighting unique local characteristics. → Art installations reflecting local culture. → Interactive elements that engaged visitors. 𝗧𝗵𝗲 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻: → Four promotional videos tailored to each city. → Hashtag GucciAncora for maximum reach. → AR photo customization on Gucci's official WeChat account. The Result? GucciAncora hashtag hit over 1.5 billion views! People checked in, took photos, and shared their experiences like never before. 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝗳𝗼𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀: → Localize Your Content: Celebrate local culture to forge meaningful connections. → Leverage Social Media: Amplify your message across multiple platforms. → Interactive Elements: Engage your audience with shareable experiences. → Unified Theme: Tie everything together with a cohesive theme. — Resonance is a marketing agency leader in China, since 2008. Get our latest insights here: radar.resonancedigital.com #china #digital #social #media #influencer