Las Vegas Convention and Visitors Authority - LVCVA’s Post

📣 EVENT REMINDER FOR TODAY📣 If you are at The National Attractions Marketing Conference 2024 Layered Reality's CMO, Samantha L Fay, and Catherine Warrilow 😊 Founder of The Plot have their seminar "ELVIS, AI, AND HOW TO AVOID AN AVERAGE MARKETING CAMPAIGN," at 12:10 Seminar 1. Don't be a hound dog when it comes to your marketing campaigns—swing by and learn how to hit the right beat with AI-driven strategies.

📣Programme release! The National Attractions Marketing Conference 2024 programme is now live. We are covering all you need to drive your attractions business forward, covering topics such as marketing on a small budget, insights for growth, Target Marketing, AI, extending your brand and so much more. Visit here: https://lnkd.in/eztjt4m3 #AttractionsMarketing #MarketingInsights #MarketingWithAI

Ever wanted to see a travel destination in all seasons? SKYNAV makes it possible from the comfort of your computer. For Destination marketers, our software creates a 98% CTR with this feature. Read about what we call “Conversion through Immersion” 👇 #ai #immersivetechnology #virtualtours

Is Your Organization Prepared for AI-Centric Pricing Strategies? As AI technology continues to surge across all industries—with a projected CAGR of 40-50% over the next six years—adopting AI-driven pricing strategies has become crucial for balancing revenue optimization, maintaining customer satisfaction, and achieving business objectives. When developing AI products and features, it’s essential to consider the real costs of generative AI compute, as well as the intense competitive pressures in the current AI market. At the same time, companies must focus on driving adoption and exploring new business models. To ensure long-term ROI, businesses need to be strategic not only about how and when to monetize, but also to take a deeper, data-driven approach that accounts for the complexities of AI. I’m excited to connect with you at the upcoming PPS Conference in October, the largest gathering of pricing professionals, where I’ll be discussing AI-centric monetization strategies and exploring best practices for this rapidly emerging space. See you there!

One to One Marketing: The future of Personalization - Today 🌐 🔥 🚀 At the XENIA conference, we seized the opportunity to showcase strategies for unlocking the power of personalization in hotel marketing. We delved into pivotal aspects that define personalization: - What constitutes hospitality's digital perimeter? - Identifying what matters the most. - Understanding why personalization is crucial in hotel marketing. We also explored effective ways to personalize your hotel’s digital experience and delved into the significance of Conversational AI and why it is so beneficial for hotels. Stay tuned for more insights and updates! #XENIAConference #HotelMarketing #Personalization #ConversationalAI https://lnkd.in/danxy7VD

If you've been following my posts recently, you might have seen the exciting news: our team at Relic has launched a brand-new resource called CustomGPT, and we're absolutely thrilled to have it covered by Utah Business! This new service is set to revolutionize how your destination communicates with potential visitors. Check out the link below for all the details on how CustomGPT can elevate your marketing efforts and engagement! #AI #Innovation #UtahBusiness #CustomGPT

While we don't have everything announced yet, here's some of the sessions that we're lining up for SW2con.com. Use "newyear24" to take 10% off of your registration -- we're adding more speakers every week! The Past, Present and Future of Vector Databases -- Jonathan Ellis, CTO, DataStax How We Use Embeddings and RAG in Copilot -- Mario Rodriguez, VP Product Management, GitHub 2024: Retooling, Reskilling, Rebranding -- KellyAnn Fitzpatrick, Senior Industry Analyst and Kate Holterhoff, Analyst, RedMonk Code AI: From Hype to Helpful -- Ado Kukic, Sourcegraph An Interview with Paige Bailey, Group Product Manager GenAI Models, Google and Alex Williams of The NewStack Responsible Generative AI: Understanding How to Develop Responsible Systems -- Sriram Subramanian, Principal Program Manager, Microsoft Models, Embeddings & Batches: From Pilot to Production with Enterprise GenAI -- Matt Wallace Unlocking Federal Opportunities: Navigating Challenges in Federal Agency AI Adoption -- Nik Mayer, Maximus Federal Community-Centric Approaches to Securing AI-generated Code -- Craig McLuckie and Luke Hinds, Stacklok Building Something Real with Retrieval Augmented Generation (RAG) -- Jon Bratseth, Vespa.ai Fact Respecting Generative AI with RAG and Check -- Joe Shockman, GroundedAI Separating Signal From Noise: When does AI have the biggest impact on Developer productivity? -- Dennis Pilarinos, Unblocked

Unlock the potential of Google's latest innovation in search technology as our in-house hospitality experts delve into how hotels and resorts can navigate and thrive in the ever-evolving landscape of online search. With the introduction of Google's AI-powered Search Generative Experience (SGE), discover the strategies and insights that will shape the future of hospitality marketing in our latest article. https://lnkd.in/ep7kkVNS

In week five, we learned about niche marketing and branding. Niche marketing in hospitality involves targeting a specific, well-defined segment with tailored services. It requires expertise, effective marketing strategies, and building strong customer relationships. Examples include boutique hotels for luxury travelers or eco-friendly resorts. Success relies on flexibility, innovation, and continuous market research to meet evolving niche demands. #HOST1173, #RonCaughlin, #hospitality, #tourism, #georgebrowncollege https://lnkd.in/gARBWj2T

If you're a revenue manager, you might worry that a Revenue Management System by definition is after your job. Well I'M here to tell you; it's not... Change is inevitable, and a PERPETUAL challenge for us as a species. But it's something we must accept, and embrace. We need to be using smarter tools to offer guests the RIGHT rooms, at the RIGHT price, to the RIGHT people, via the RIGHT platform. And we need to do this to keep our businesses afloat, and continue to increase ADR. That's where IDeaS Revenue Solutions comes in. We don't want to replace you - we want to support you. Want to know more: Check out "The Future of Revenue Managers in the Age of AI Co-pilots: Evolution, Revolution or Goodbye Revenue Managers? (hospitalitynet.org)"