BR has collaborated with DM Injury Law in bringing their brand to life for over two years now, building on the strong brand presence they introduced over ten years ago.
We've gained insight into their culture by speaking to team members across the organization. From the two founders Michael DiPasquale and Jason Moore to each and every team member, we see a consistent trait common across their team.
As we spoke to their clients and even prospective clients who haven't worked with DM Injury Law yet, we learned this trait comes through in all they do.
Backed with consumer insights and brand intelligence, we named this trait "Heroic Protector," and it's a foundational component of their brand strategy. It summarizes their collective focus on advocating for those who need someone to fight for them, their willingness to dig in and work hard, and their goal and purpose in making their world a better place through discipline, focus and the ability to make tough choices.
We applaud the work the DM Law Foundation is doing as they empower young athletes and prepare them for what's ahead. It brings the brand life in a powerful and compelling way.
Hear from the man himself about the incredible work the firm is doing to change the communities they serve.
Well played, team.
#brandstrategy #brandinsights #clientsuccess
Get the full story behind Media Day from Mike himself!
Involving football in our efforts to give back to the community has been so rewarding for everyone involved 🏈 we're excited to watch these athletes play all season!
📹 Video courtesy of My KC Live, KCTV 5
#MikesGotThis #MediaDay #MediaDay2024 #DMInjuryLaw #DMLaw #MyKCLive #KCTV5
Finance/Accounting Professional & President of Monarch Executive Solutions, a unique boutique executive search firm
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